- Ziff Davis Shopping and Mom Media announce strategic new
partnership to enhance influencer capabilities for brand partners,
tapping its industry-leading network of influencers and content
creators
- The partnership will enable expanded influencer solutions for
RetailMeNot, Offers.com, BlackFriday.com and more across the ZDS
portfolio
AUSTIN,
Texas, April 10, 2024 /PRNewswire/ --
Today, Ziff Davis Shopping, announced it reached a strategic
partnership agreement with New
York-based Mom Media, a leading influencer media firm
specializing in parenting, family, and women's content, to expand
its influencer capabilities and programming in 2024.
In May 2023, Ziff Davis' Everyday Health Group acquired Mom
Media, the creator of Mom 2.0, the nation's longest-running
community of parenting influencers, reaching over 400 million
individuals across key consumer categories like beauty, CPG,
health, fashion, parenting, tech, retail, automotive and more.
Launched in 2008, Mom Media and its Mom 2.0 community have been
widely credited with pioneering today's $20B+ per year influencer
marketing industry, working with brands like Amazon, New Balance,
Dove, Carters, Google, Nike, Best Buy and more to create compelling
content with influencers spanning celebrity status to niche
influencer campaigns.
The partnership between Ziff Davis Shopping and Mom Media
provides another channel for shoppers to engage with the thousands
of retail brands that use the shopping portfolio's promotional
tools across sites like RetailMeNot and Offers.com to drive
consumer awareness, store traffic and sales for merchant
partners.
"We are thrilled to kick off this exclusive partnership with Mom
Media," says Magali Darling, SVP of
Sales at Ziff Davis Shopping. "Their extensive database of online
creators and influencers, combined with our award-winning Branded
Content studio's commitment to creating industry-leading content
campaigns, offers an unparalleled opportunity for Ziff Davis
Shopping to enhance its impact among today's audiences. This
collaboration not only positions us to maximize our potential in
the influencer marketing landscape but also extends this
opportunity to our thousands of retail partners."
The Mom Media integration is spearheaded by John Pacini, longtime CEO of Mom Media
Enterprises, who now leads the Mom Media division at Ziff Davis
Everyday Health Group. "Teaming up with Ziff Davis Shopping is an
exciting opportunity to bring world-class influencer and
word-of-mouth marketing capabilities to the broader Ziff Davis family of brands," says Pacini. "By
incorporating our proprietary capabilities and unique strengths
into Ziff Davis Shopping's offerings, we are able to create
compelling social campaigns, while also fostering new and exciting
opportunities for content creators."
Through this partnership, RetailMeNot and Ziff Davis' portfolio of shopping brands will
leverage Mom Media's expertise in creator-based marketing to
generate a multitude of opportunities for the company and its
extensive network of premier retail partners. The result is deeper
engagement, better audience insights and higher ROI.
About Ziff Davis Shopping:
Ziff Davis Shopping is
dedicated to delivering exceptional user and partner experiences
across a portfolio of leading brands in the Shopping, Savings and
Lifestyle verticals. Ziff Davis Shopping's mission is to be the
most trusted purchase companion, helping users find the best
retailer and product offers, cash back rewards, seasonal deals, and
expert editorial shopping content for all their wants and needs
with solutions including RetailMeNot, Offers.com and
BlackFriday.com. For more information, visit www.ziffdavis.com.
About Mom Media:
Founded in 2008, Mom Media is
North America's premier
organization for parenting content creators, marketers, and media.
Its flagship brands include Mom 2.0®, The Iris Awards®
industry-leading awards platform, and the annual Mom 2.0 Summit®
national conference. Now entering its sixteenth year, the company
is home to compelling content, engaging relationships, peerless
events, and impactful campaigns.
About Ziff Davis:
Ziff
Davis (Nasdaq: ZD) is a vertically focused digital media and
internet company whose portfolio includes leading brands in
technology, entertainment, shopping, health, cybersecurity, and
martech. For more information, visit www.ziffdavis.com.
Press Contact:
media@rmn.com
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SOURCE Ziff Davis Shopping