Visa Data Shows Boost in Tourism in France as the Olympic Games Paris 2024 Comes to a Close
12 Agosto 2024 - 5:00PM
Business Wire
- 42% more tourists traveled to Paris in the first week of the
Olympics, with US Visa cardholders representing the largest share
of visitors (72%, year-on-year increase)
- Significant increase in travelers to other cities hosting
Olympic events, including Lille, Saint-Etienne and Marseille
- Biggest spend came from fans who attended the competitions
compared to those who did not
As the Olympic Games Paris 2024 ended with the Closing Ceremony
yesterday, Visa, the Official Payment Technology Partner of the
Olympic and Paralympic Games, issued further data revealing the
positive impact of the Games on tourism and spending in France. Not
only did Paris attract 42% more Visa cardholders in the first week
of the Olympic Games than in the same period in 2023, but other
cities hosting Olympic sports also saw significant increases in
visitors and spending, especially among fans who attended the
competitions.
Paris cementing its leadership as global destination1
- 42% increase in the number of Visa cardholders who traveled to
Paris during the first week of the Olympic Games Paris 2024
- Other Paris 2024 host cities benefited from the Olympic Games,
with Lille seeing a 188% increase in visitors, Saint-Etienne 150%,
and Marseille 48%
- Visa cardholders from the US are largest share of visitors from
any country with a 72% year-on-year growth, followed by Latin
America (+62%) and Asia Pacific (+57%)
- In Europe, fans from the UK (+53%) and Germany (+53%) showed a
strong interest in attending the Games
- Parisians didn’t flee the city as previously expected. Number
of Parisians traveling overseas remained consistent with the
previous year, with a minor uptick (from 4% to 5%) in Parisians
traveling outside of Paris during the Olympic Games
Top Spending Patterns
- Visa cardholders spent more in Paris than in the previous year,
with the UK leading the year-on-year growth with a 42% increase in
their spending, followed by Latin America (+34%) and US
(+32%)2
- Visa cardholders who attended Games competitions spent 24% more
than those who did not, with 39% of European fans (excluding
France) spending more3
- The most significant year-on-year increase in spending levels
in Paris was seen in theatres & museums +205%, restaurants
+67%, food and grocery +54%, retail goods +53%, fast food
restaurants 53%4
Charlotte Hogg, Chief Executive Officer of Visa Europe,
said: “Our data shows a significant boost for the Parisian
economy from hosting the Games. Paris has consistently been the
most visited city in the world, but I’m sure that the amazing
experience of being in the city for the Games or watching the
events at the many iconic venues from far will draw many more
visitors in the years to come. As a proud partner of the Olympic
and Paralympic Games, Visa has enabled seamless and secure payments
for the visitors who came to Paris, and we’re delighted to have
played our part in making this Olympic Games a truly unforgettable
experience.”
Visa’s responsibility to provide payment systems for the Olympic
and Paralympic Games requires a robust and venue-specific plan
combined with large-scale operations. Working hand-in-hand with the
Organizing Committee for the last three years, Visa has built a
custom payment network across Paris and beyond, which ensures Visa
contactless payments are accepted at 3,500 points of sale across 32
Olympic venues and 16 Paralympic venues.
Visa has launched the Visa Go app to connect spectators and
tourists with local businesses during the Games. Visitors can
download the Visa Go App here: https://go.paris.visa.com/home
About Visa Inc.
Visa (NYSE: V) is a world leader in digital payments,
facilitating transactions between consumers, merchants, financial
institutions and government entities across more than 200 countries
and territories. Our mission is to connect the world through the
most innovative, convenient, reliable and secure payments network,
enabling individuals, businesses and economies to thrive. We
believe that economies that include everyone everywhere, uplift
everyone everywhere and see access as foundational to the future of
money movement. Learn more at Visa.com.
Disclaimer:
Case studies, statistics, research and recommendations are
provided “AS IS” and intended for informational purposes only and
should not be relied upon for operational, marketing, legal,
technical, tax, financial or other advice. Visa Inc. does not make
any warranty or representation as to the completeness or accuracy
of the Information within this document, nor assume any liability
or responsibility that may result from reliance on such
Information. The Information contained herein is not intended as
legal advice, and readers are encouraged to seek the advice of a
competent legal professional where such advice is required.
_______________ 1 Figures compare the periods from 2024-04-01 to
2024-08-02 with 2023-04-01 to 2023-08-02 2 Figures compare the
periods from 2024-04-01 to 2024-08-02 with 2023-04-01 to
2023-08-02. 3 Figures describe in-person transactions in Paris
between 2024-07-26 to 2024-08-02. 4 Year on Year spending growth -
Figures compare the days 28 Jul – 6th Aug 2023 and 26th Jul – 4th
Aug 2024
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Jackie Dresch - jdresch@visa.com
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