American Red Cross and Herbalife Partner to Encourage Blood Donations
10 Julho 2015 - 1:30PM
Business Wire
Global nutrition company to provide nutrition
bars at blood drives and encourage blood donation from the expected
25,000 attendees at its annual North America member meeting in St.
Louis
Today, global nutrition company Herbalife (NYSE: HLF) proudly
joined the American Red Cross at America’s Convention Center/Edward
Jones Dome in downtown St. Louis to support efforts to encourage
blood donation and announce a new partnership to provide nutritious
post-donation snacks to blood and platelet donors. During the
summer, blood donations typically decrease across the country while
the need for blood donations remains constant, making this
partnership especially important.
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Independent Herbalife member donates
blood at Herbalife's annual North America Extravaganza in St.
Louis, MO (Photo: Business Wire)
To kick off this partnership, Herbalife is hosting a two-day
blood drive at its North American meeting of more than 25,000
members and employees.
As a small token of Herbalife’s gratitude, the company is
providing a nutritious Herbalife snack to blood and platelet donors
in the refreshment areas at select blood drives and blood donation
centers across the country. Health professionals recommend that
individuals eat a nutritious meal and hydrate immediately after
donating blood and so Herbalife has provided the Red Cross with
280,000 protein bars, which should be available in select locations
by September.
“Our mission at Herbalife is to change people’s lives and so we
proudly partner with the American Red Cross to help them further
their noble work,” said Michael O. Johnson, chairman and CEO,
Herbalife. “Having a nutritious snack after donating blood is
important, and we are honored to be the source of that nutrition to
blood donors after they give blood.”
“We appreciate Herbalife’s efforts to help raise awareness about
the constant need for blood,” said Donna Morrissey, director of
National Partnerships, Red Cross Biomedical Services. “The generous
donation from Herbalife is a wonderful addition to our blood drives
– these nourishing protein bars will be a great way to thank blood
donors for rolling up a sleeve to help save lives.”
To reach those communities, Herbalife has sponsored a Red Cross
blood drive and will launch a grassroots social media fund raising
campaign in the fall to support the Red Cross. Herbalife employees
and members will also host blood drives and education sessions at
select Herbalife facilities.
The partnership announcement between Herbalife and the Red Cross
kicks off the company’s North America Extravaganza—an annual
company convention that draws thousands of Herbalife members from
across the United States, Canada, Puerto Rico, Jamaica and Trinidad
and Tobago—to celebrate the achievements of its members and conduct
training. This year’s Extravaganza brings approximately 25,000
visitors to St. Louis and is expected to have a local economic
impact of $18 million through maxed out hotel occupancy levels, tax
revenue and other tourism-related activities, according to the St.
Louis Convention & Visitors Commission.
About Herbalife:
Herbalife is a global nutrition company that has been changing
people's lives with great products since 1980. Our nutrition,
weight-management, energy and fitness and personal care products
are available exclusively to and through dedicated Independent
Herbalife Members in more than 90 countries. We are committed to
fighting the worldwide problems of poor nutrition and obesity by
offering high-quality products, one-on-one coaching with an
Herbalife member and a community that inspires customers to live a
healthy, active life.
We support the Herbalife Family Foundation (HFF) and its Casa
Herbalife programs to help bring good nutrition to children in
need. We also sponsor more than 190 world-class athletes, teams and
events around the globe, including Cristiano Ronaldo, the LA Galaxy
and champions in many other sports.
The company has over 7,800 employees worldwide, and its shares
are traded on the New York Stock Exchange (NYSE: HLF) with net
sales of $5 billion in 2014. To learn more visit Herbalife.com or
IAmHerbalife.com.
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HerbalifeMike Gutierrez, 213-745-0401michaelgu@herbalife.com
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