- Breast cancer patients are concerned
with maintaining their daily routines; they need help with
household chores and meal preparation, according to a new study by
Ford Warriors in Pink
- Warriors in Pink More Good Days
initiative is launching additional support services to offer
solutions to patients’ most pressing household needs through new
collaborations with Green Chef and Cleaning for a Reason
- Now 22 years strong, Ford Warriors in
Pink continues to help in the fight against breast cancer, so far
dedicating more than $130 million to the cause
In its ongoing efforts to support the fight against breast
cancer, Ford Warriors in Pink recently commissioned a series of
surveys seeking to identify the top concerns and day-to-day
challenges of patients in treatment, as well as to examine the
state of awareness of the disease among American adults today. The
study was conducted as part of the Warriors in Pink More Good Days
initiative.
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Warriors in Pink logo
Survey results indicate that maintaining their daily routines
while going through treatment is a top concern of those battling
breast cancer – second only to life expectancy. Activities patients
say they need the most logistical help with include completing
household chores, running errands and preparing balanced, healthful
meals.
The study also reveals that few adults know how to provide the
support patients need. While 98 percent acknowledge the serious
health threat the disease presents, less than 60 percent are
familiar with the day-to-day challenges those undergoing treatment
face. Only 28 percent say they know how to best provide the support
needed.
“What the results of the surveys tell us is that while most
adults aren’t sure how to support these patients, the majority – 75
percent – want more information on how to help,” says Tracy Magee,
Ford Warriors in Pink brand manager. “The insights give us an
opportunity to build upon the resources we offer to ensure we
respond to the needs of those undergoing treatment.
“Through our More Good Days initiative, we’re striving to equip
people with the knowledge and resources they need to help,” adds
Magee. “Ultimately, we want to give breast cancer patients what
they deserve – more good days.”
Driving supportive actions
To date, Ford Warriors in Pink has granted more than 60,000 good
day experiences – everything from free rides to treatment centers,
to meal and errand scheduling – as part of its More Good Days
initiative. Year two of the program aims to bring about even more
good days by adding two new services in response to patients’ most
pressing needs.
First, it’s working to help eliminate the hassle of grocery
shopping and meal planning by collaborating with Green Chef – the
first and leading national USDA-certified organic meal kit delivery
service – to provide free organic meal kits to patients. To help
alleviate another pressing daily concern patients have, Warriors in
Pink is also working with the nonprofit Cleaning for a Reason to
provide free assistance with household chores.
According to Michael Joseph, founder and chief executive
officer, Green Chef, food has the power to nourish not just our
bodies, but also our souls. “We’re looking forward to working with
Warriors in Pink to help friends, family and caretakers provide
healthy meals to the breast cancer patients in their lives,” he
says. “Home-cooked, organic meals make total sense in terms of
providing patients with a good day.”
Debbie Sardone, president and founder, Cleaning for a Reason,
understands the importance of having help around the house for
patients going through treatment. “Cleaning for a Reason has been
providing home cleanings to cancer patients for the last 10 years,”
she says. “We’re so excited to work with Ford Warriors in Pink to
bring this service to even more patients.”
Ford Warriors in Pink will also offer free Jacki® recovery
garments to those who have recently undergone mastectomy surgery
through select treatment centers and on the Warriors in Pink
website. It will also continue working with Meal Train – an online
platform for organizing family and friends to provide meal
deliveries, errand services, childcare, rides and more. More
information about these services, as well as additional tips, tools
and resources for providing good days, is available on
www.fordcares.com.
Spreading more good days through Models of Courage
Ford is building upon its longstanding Models of Courage
program, inaugurating a new class of warriors in six cities across
the country. These real-life role models – over 100 women and men
who have coped with breast cancer in inspiring ways – will help
create more good days by taking direct action to support those
battling the disease in their communities. 2016 Models of Courage
are based in Atlanta, Seattle, Miami, New York, Denver and
Chicago.
To instill hope and help patients face their battles, these
Models of Courage will share their stories throughout the year at
national and community events, as well as in Warriors in Pink
communications. People are encouraged to join the conversation and
share their personal stories and insights on social media using
#MoreGoodDays.
Wear the warrior spirit
This month, Ford is introducing the 2016 Warriors in Pink
collection of apparel and accessories to raise funds for breast
cancer research and resources. New items include a vest, tunic, an
adult coloring book and gold foil tattoos, along with best-selling
favorites such as the annual women’s scarf, warrior T-shirt and
tote bag. One hundred percent of net proceeds benefit The Pink
Fund, Susan G. Komen, Dr. Susan Love Research Foundation and Young
Survival Coalition.
For more than 20 years, Ford Motor Company has worked to advance
the conversation around breast cancer – fueling the spirit of those
living with the disease while inspiring new generations of
supporters. To date, Ford has dedicated more than $130 million to
the cause.
For more on Ford Warriors in Pink and to view the full 2016
accessories and apparel collection, please visit
www.fordcares.com.
Editor’s notes:
The Ford Warriors in Pink Breast Cancer Awareness survey was
conducted online using the field services of TNS, on behalf of Ford
Motor Company, March 18-22, 2016. The 2,500 respondents surveyed
were a nationally representative sample of U.S. adults, 18-plus in
age, with a margin of error of ±2.0%.
The Ford Warriors in Pink More Good Days survey was conducted
online using the field services of TNS, on behalf of Ford Motor
Company, Feb. 17-March 1, 2016. The 551 respondents were U.S. adult
women (18-plus) who were current patients or survivors of breast
cancer. Efforts were made to achieve a mix of age, ethnicity,
region, income and education; the sample skewed 40-plus in age. The
margin of error was ±4.2%.
About Cleaning for a Reason
Fighting cancer is difficult enough, but living with it is even
tougher and that’s where Cleaning for a Reason steps in. Serving
the entire United States and Canada, this nonprofit partners with
professional cleaning companies to offer free house cleanings to
women undergoing treatment for cancer. Since 2006, Cleaning for a
Reason has helped more than 21,000 women with cancer, with a
donated value of more than $5.8 million in free services. Based in
Lewisville, Texas, Cleaning for a Reason works with more than 1,200
professional cleaning companies and continues to grow and gain
support. For more information, please visit
www.cleaningforareason.org.
About Green Chef
Green Chef is the first and leading USDA-certified
organic meal kit delivery company. Green Chef makes it easy to cook
healthy, delicious, organic meals in 20-40 minutes. Each delivery
contains all the essentials to create three nourishing dinners for
two, four or six people: organic, pre-measured ingredients —
including complex sauces and spice mixes — and chef-crafted
recipes. Green Chef’s menus cater to a range of dietary
preferences, including vegan, gluten-free and paleo. For more
information, visit www.greenchef.com or follow Green Chef
on Facebook (GreenChefPage), Twitter (@GreenChef), Instagram
(@greenchef) or Pinterest (Green_Chef).
About A Little Easier Recovery®
A Little Easier Recovery’s founder created the Jacki® recovery
garment while going through breast cancer treatment, beginning at
mastectomy reconstruction and lymph-node surgery. The Jacki® was
designed along the lines of ‘What would Jackie “O” wear?’, if she
had to endure breast surgery. The Jacki® Program helps restore
dignity, manage painful post-surgical drains, and surgical wounds.
Its classic, incognito style allows women to do more, feel better,
and live a better quality of life. The compassionate oncology teams
distribute the Jacki® directly to patients scheduled for mastectomy
surgery. We are privileged to have helped so many amazing women by
providing this proven, unique solution to make getting through this
difficult time a little easier. www.alittleeasierrecovery.org
About Meal Train LLC
Mealtrain.com is a Burlington, Vermont based company that
simplifies the organization of meal giving around significant life
events to strengthen friendships and communities. So far,
mealtrain.com has helped more than 475,000 families receive over
4,500,000 meals. In fact, more than 5,500 families receive a meal
each night because of mealtrain.com. For more information about
Meal Train’s services, visit http://www.mealtrain.com/.
Ford Warriors in Pink®
Ford’s commitment in the fight against breast cancer runs well
beyond raising funds. The company is dedicated to making a
difference 365 days a year by encouraging women to become informed
and visit their doctors, educating them about how early detection
saves lives. To date, Ford has dedicated more than $130 million to
the cause. The entire 2016 Ford Warriors in Pink collection is
available at www.fordcares.com. A full 100 percent of net proceeds
from sales go to support organizations fighting breast cancer
including The Pink Fund, Susan G. Komen, Dr. Susan Love Research
Foundation and Young Survival Coalition.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67
plants worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of
Ford cars, trucks, SUVs and electrified vehicles, as well as
Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience, and data and analytics. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide or Ford Motor Credit Company,
visit www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160720005205/en/
Ford Motor CompanyAnika
Salceda-Wycoco313.845.0627asalceda@ford.comorOgilvy Public
RelationsJessica Hanson
Cohen202.729.4126jessica.cohen@ogilvy.com
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