Apple Michigan Avenue Opens Tomorrow on Chicago’s Riverfront
19 Outubro 2017 - 1:30PM
Business Wire
Apple® today previewed Apple Michigan Avenue, its newest and
most ambitious store, creating a new connection between North
Michigan Avenue, Pioneer Court and the Chicago River. Intended as a
gathering place for the local community, the store will host
year-round Today at Apple programming, building on Chicago’s
city-wide initiative to enliven the Riverwalk. To celebrate the
opening, Apple Michigan Avenue will host “The Chicago Series,” a
month-long set of events that will provide attendees with the tools
to pursue their passions, from photography and music to coding and
app design.
“When Apple opened on North Michigan Avenue in 2003, it was our
first flagship store, and now we are back in Chicago opening the
first in a new generation of Apple’s most significant worldwide
retail locations,” said Angela Ahrendts, Apple’s senior vice
president of Retail. “Apple Michigan Avenue exemplifies our new
vision where everyone is welcome to experience all of our
incredible products, services and inspiring educational programs in
the heart of their city. We can’t wait to welcome the community for
opening weekend, and to launch 'The Chicago Series' with our
incredible local partners on Monday.”
Chicago’s connection to its river runs deep and Apple Michigan
Avenue adds new access to the riverfront from Pioneer Court. The
two are now linked by granite staircases on both sides of the
transparent store, opening up views from the plaza to the river and
beyond. Apple worked closely with the City of Chicago and
referenced historical records to develop a store design
specifically for the site on which it sits.
“Apple Michigan Avenue is about removing boundaries between
inside and outside, reviving important urban connections within the
city,” said Jony Ive, Apple’s chief design officer. “It unites a
historic city plaza that had been cut off from the water, giving
Chicago a dynamic new arena that flows effortlessly down to the
river.”
Every design feature serves to minimize the boundary between the
city and the Chicago River. Even the building’s 111-by-98 foot
carbon-fiber roof was designed to be as thin as possible, and the
entire structure is supported by four interior pillars that allow
the 32-foot glass facades to remain unobscured.
Apple’s first location on North Michigan Avenue welcomed more
than 23 million visitors since opening in 2003, and the number of
employees has grown from 58 to 250 today. Across the Chicagoland
area, Apple’s nine stores are home to 1,300 employees including new
Creative Pros, the liberal arts equivalent of Apple’s technical
Geniuses, who deliver free daily Today at Apple sessions.
On Monday, the store will launch the "The Chicago Series,” a set
of five programs, each with a different area of focus at the
intersection of technology and liberal arts, hosted over the course
of four weeks. Each program is co-created with local non-profits
and creative organizations, and focuses on a theme or project
designed to make a positive impact in the community.
- Accelerate Your Startup Idea with
1871 inspires participants to develop a startup business
concept that will positively impact the City of Chicago and
provides them solutions to turn their idea into a business. The
selected finalist will receive ongoing support from 1871, a
non-profit digital startup incubator, and Apple.
- Participants in Create Collaborative
Art will contribute to the creation of a new piece of work with
local artist Theaster Gates and the Black Monks of Mississippi, a
Chicago-based performance art ensemble.
- Prototype a Civic App with BLUE
1647 encourages everyone to learn how to conceive and design an
app concept that serves community needs, rewarding the top app
developer with ongoing mentorship from BLUE 1647, a local tech
innovation center, and Apple.
- Photograph Chicago with VSCO
teaches aspiring and established photographers how to capture the
subtleties of neighborhoods and the people who live there. The best
work will be featured at a future Today at Apple program in Chicago
and on VSCO’s social media channels.
- Cultivate Your Voice with Young
Chicago Authors leads participants on a journey of telling
stories and defining their voice through poetry, graffiti and rap.
Following this program, “The Chicago Series” will wrap with a slam
poetry open mic night with Kevin Coval, a leading voice in
Chicago’s music community.
“The Chicago Series” builds on the existing Today at Apple
programming, which includes free daily sessions across photography,
music creation, art and design, coding and entrepreneurship. This
month, Apple will launch a dozen new Today at Apple sessions
including Kid’s Hour: Book Club, Street-Style Photography and
Teacher Tuesday: Coding with Swift. Today at Apple programming is
available in all Apple Stores around the world.
Apple Michigan Avenue opens Friday, October 20 at 5 p.m.
Registration for “The Chicago Series” and Today at Apple events is
available at apple.com/Today.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple’s PR
website (www.apple.com/newsroom), or call Apple’s Media Helpline at
(408) 974-2042.
© 2017 Apple Inc. All rights reserved. Apple and the Apple logo
are trademarks of Apple. Other company and product names may be
trademarks of their respective owners.
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AppleNick Leahy, 408-862-5012nleahy@apple.comAshley O’Brien,
408-862-1381ashley_obrien@apple.com
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