Roku Expands Live TV, Sports, and More for its 70 Million Active Accounts
The purpose-built TV operation system
automatically updates with new channel partners, content expansion,
feature enhancements, and new mobile app design
Plus, CBS Sports, MLB.TV, NBA App, and NBC
Sports will join the roster of supported channel partners of the
The Roku experience just got even better. Today, Roku, Inc.
(NASDAQ: ROKU) announced platform-wide updates for its operating
system (OS) that further prove the brand’s incredible value. Roku’s
OS is the #1 selling smart TV OS in the U.S., Canada, and Mexico 1,
with over 70 million active accounts in the U.S. approaching half
of broadband households2 and getting all the benefits of Roku’s
highly intuitive, personalized, and seamless platform. Over the
coming months, users will find even more to love with updates to
Live TV, content discovery, Sports, the Roku Mobile App, and more
rolling out in the U.S. this spring.
“As the #1 selling OS in three major markets, we understand what
people want when it comes to a streaming platform – a simple yet
delightful experience that feels personalized to them,” said
Preston Smalley, Vice President of Viewer Product, Roku. “The
latest updates to our powerful OS make Roku's software even more
intuitive and curated, so users can spend less time searching for
content and more time enjoying their favorite entertainment.”
Roku also announced features and availability for its new
Roku-branded TVs, the first TVs designed and made by the company.
Starting today, March 9, Roku Select and Plus Series TVs will be
available at Best Buy in the U.S. for purchase, with the Roku TV
Wireless Soundbar becoming available later this month.
New features coming to Roku devices in the U.S. in the following
- Local News: Roku's Live TV experience boasts 350+ free
linear TV streaming channels across a variety of genres. With the
launch of Local News, users can watch live news channels
personalized by location, or stream channels from major cities
across the U.S. Plus, in an exciting step forward, news
recommendations are now powered by AI, making them smarter than
ever and ensuring a curated experience within the Live TV Zone.
Roku users can search for “local news” using either Roku Search or
Roku Voice or visit the Live TV Zone on their Roku Home Screen
- Premium Subscriptions: Our newest addition to Categories
within Roku’s Live TV Channel Guide, Premium Subscriptions allows
users to quickly discover and sign up for premium channels they are
not currently subscribed to, expanding their Live TV content
offering. Premium Subscriptions will join previously launched
Categories (Recents, Favorites, and Subscribed) and genres
including News, Sports, Entertainment, and more. Categories in
Roku’s Live TV Channel Guide was previously last fall.
Content Access and Discovery
- Sports: Last year, we launched the all-new Sports
experience, a centralized location where users can browse and
stream live and upcoming sports-related events across the Roku
platform, making it easier than ever for fans to root for their
favorite teams. Coverage will continue to expand with golf and
additional soccer programming, including Spanish-language game
coverage around select soccer leagues. Also, in the coming months,
users will experience a more personalized Sports experience based
on their location, favorite team, go-to sport, and viewing habits.
Additionally, CBS Sports, MLB.TV, NBA App, and NBC Sports will join
the list of supported channels for the Sports experience.
- Continue Watching: Located within What to Watch,
Continue Watching gives users a single location to jump back into
the content they love. Content from supported channels will now
show up nearly instantly in the Continue Watching row after a user
has finished streaming their favorite TV show or movie.
Additionally, discovery+ and Prime Video will join the list of
supported channels of the Continue Watching feature, with BET+,
Freevee, Frndly TV, and STARZ launching soon.
- Roku Mobile App: The updated Roku Mobile App will have a
more refined, elevated, and visually immersive interface, making it
the go-to destination for all your account and streaming needs. In
the coming months, users will notice the following upgrades:
- A revamped Account Hub: Roku is introducing an expanded
Account Hub where users can create and adjust Roku Account
preferences seamlessly. Updates will include a new sign-up and
sign-in process; the ability to establish security, privacy, and
notification preferences; device management on their account; and
- A more streamlined Home Screen: Within the Mobile App’s
Home tab, users will notice a simpler interface with new features
tailored to them. These include dedicated Sports and Continue
Watching rows, more ways to discover new content, and more.
- Live TV Channel “Guide” button: Previously, Roku
introduced a dedicated Live TV Channel “Guide” button on the mobile
app remote when connected to Roku TVs. In the coming months, this
feature will expand to connected players, enabling users to
instantly launch the Live TV Channel Guide right from their
- Enhanced Roku Photo Streams: Last year, Roku announced
Roku Photo Streams, giving users the ability to share photos with
friends and family and turn their TVs into the biggest photo album
in their home. With today’s updates, managing and uploading images
to your photo streams will be faster and easier than before. With a
new mobile integration, users will be able to upload images right
from their photo album, choose thumbnails for their streams, simply
add or delete images, set streams as screensavers, and share
streams with family and friends right from their phones. Plus,
users can now upload up to 1,000 images per stream.
OS 12 will roll out to users in the coming weeks, with
additional updates like new supported channel partners, content
expansion, and mobile app upgrades rolling out in the coming
months. Read more on our blog here. Visuals to support today’s
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV OEM
brands. Roku Smart Home products, including cameras, video
doorbells, lighting, plugs, and more are available in the U.S. Roku
is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance, or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to those related to the
roll-out timing, benefits, features and functionality of Roku OS
12; the features, and availability for its new Roku-branded TVs and
the features, benefits, growth and reach of the Roku platform.
Except as required by law, we assume no obligation to update these
forward-looking statements publicly, or to update the reasons
actual results could differ materially from those anticipated in
the forward-looking statements, even if new information becomes
available in the future. Important factors that could cause our
actual results to differ materially are detailed from time to time
in the reports Roku, Inc. files with the Securities and Exchange
Commission, including our Annual Report on Form 10-K for the year
ended December 31, 2022. Copies of reports filed with the SEC are
posted on Roku’s website and are available from Roku without
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries.
1 According to NPD Q4 2022 2 US broadband households,
version on businesswire.com: https://www.businesswire.com/news/home/20230309005203/en/
Brigitte Gilbert Roku, Inc. firstname.lastname@example.org
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