The #1 TV streaming platform in the U.S. expands its award-winning lineup of TVs with the Roku Pro Series, delivering premium features and best-in-class quality and technology

Roku announces Smart Picture, coming to Roku TV Program spring 2024

Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, announced the new Roku Pro Series TVs, further expanding the lineup of award-winning Roku-branded televisions to bring more choice to consumers. Building on the success of Roku Select and Plus Series TVs, the Roku Pro Series delivers a powerful yet simple streaming experience with a brilliant picture, immersive audio, and elegant design that elevates customers’ entertainment. The new models will be available in the U.S. in spring 2024.

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The #1 TV streaming platform in the U.S. expands its award-winning lineup of TVs with the Roku Pro Series, delivering premium features and best-in-class quality and technology. (Graphic: Business Wire)

Available in three sizes, 55”, 65”, and 75”, Roku Pro Series TVs bring together everything Roku customers have come to love in a refined hardware design. Led by Roku’s teams of experts dedicated to picture quality and audio innovation, Roku Pro Series TVs feature exceptional picture quality with a 4K QLED display, Mini-LED, local dimming, enhanced audio technology for a wide cinematic sound, and a new modern design that rests flat against the wall, all in a TV made for streaming. Powered by the delightful simplicity of Roku’s award-winning operating system and equipped with a new premium Roku remote, the Roku Pro Series models feel elevated yet familiar and intuitive, providing consumers with an enhanced Roku streaming experience.

“Roku Pro Series’ picture and audio quality, polished design, unique features, and ease-of-use bring the market leadership and innovation that Roku is known for to a TV made for streaming,” said Chris Larson, Vice President, Retail Strategy, Roku. “As we hit 10 years of the Roku TV program, we believe this new line of TVs will set a new standard for an elevated streaming experience.”

Roku also announced today that Roku Smart Picture, a new set of features, will come to the Roku TV program in spring 2024. Created by Roku’s Picture Quality Tuning Team for all Roku TV models, including the Roku Pro Series, Roku Smart Picture identifies what type of content is on a screen through methods including artificial intelligence, machine learning, and data from content partners to automatically adjust the picture for an optimized viewing experience – ensuring that consumers are getting the best presentation of their favorite content every time.

Pricing and Availability

Roku Pro Series TVs, available in sizes between 55-75”, along with a unique optional mount developed by Roku that marries both design and functionality, will be available in the U.S. beginning spring of 2024 with retail prices under $1,500.

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In addition, today Roku announced the expanded retail availability of Roku Select and Plus Series TVs early this year, with more details to follow.

*By hours streamed (Hypothesis Group: Q4 2023)

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the availability, features, functionality, and attributes of the Roku TV program, including the Roku Pro Series, our commitment to innovation, and the features and benefits of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2022 and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2023. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku and Roku TV are trademarks or registered trademarks of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks, and service marks of other companies appearing in this press release are the property of their respective holders.

Anders Steele Roku, Inc.

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