Bottles of the Year Program from Amcor Showcases the Best New Designs in Responsible Packaging
07 Maio 2024 - 12:00PM
Business Wire
New annual program from Amcor Rigid Packaging
showcases innovative designs that are responsive to consumer trends
in packaging
Amcor (NYSE: AMCR, ASX:AMC), a global leader in developing and
producing responsible packaging solutions, today announced the
launch of its Bottles of the Year program on National Packaging
Design Day 2024. Annually, Amcor Rigid Packaging Bottles of the
Year will recognize the best in innovative and responsible
packaging designs that meet the latest trends in consumer
preferences in the beverage, spirits & wine, food & dairy,
home & personal care and healthcare segments.
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Annually, Amcor Rigid Packaging Bottles
of the Year will recognize the best in innovative and responsible
packaging designs that meet the latest trends in consumer
preferences in the beverage, spirits & wine, food & dairy,
home & personal care and healthcare segments. (Photo: Business
Wire)
“We are excited to launch the Bottles of the Year program and
celebrate the best in packaging design,” said Terry Patcheak, Vice
President of R&D, Sustainability and Project Management at
Amcor Rigid Packaging. “Our designers are constantly pushing the
boundaries of what is possible with packaging, and we are proud to
highlight their work through this program. With Bottles of the
Year, our goal is to inspire and empower consumers, manufacturers,
brands, and enthusiasts with elegant, thoughtful, and responsible
packaging designs.”
Amcor’s designers and product engineers are known for their
innovative problem-solving and ability to create features consumers
and brands want – especially in a world that’s increasingly focused
on responsible packaging. The bottle concepts featured in the
Bottles of the Year program highlight eye-catching designs that
cater to evolving consumer preferences and incorporate the latest
technology in polyethylene terephthalate (PET) plastic to deliver a
more responsible packaging choice.
A collection of five bottle designs, the Bottles of the Year are
ready to be refined for commercialization. The designs highlight
stand-out innovative packaging opportunities for brands in the
beverage, spirits & wine, food & dairy, home & personal
care, and healthcare industries. In addition to the specific design
attributes, this year’s bottles have been thoughtfully created to
deliver on key consumer trends including empowerment,
simplification, value, identity and connection.
“The bottles featured in this inaugural release were designed to
address some of the most pressing customer and consumer concerns,”
Patcheak added. “For example, the bottle designed for the beverage
segment is for our hot fill customers who have been waiting for a
rib-less option all enabled through Amcor’s PowerPostTM base
technology. Our spirits & wine bottle features QuantumTM
technology in a 375 ml Nordic shape. Our designers carefully
crafted a bottle for both customers that is easily distributed in
multipacks thanks to a unique inner-locking design feature.”
The bottle designs featured in the Bottles of the Year program
are the result of cross-functional collaboration among marketing,
industrial design - ScorCreativeTM our in-house studio design team
- and product development. Individuals from these teams came
together to fuse their cutting-edge ideas into innovative concepts
that break through traditional norms, reaffirming Amcor as the
industry leader in packaging innovation.
For more information about the Bottles of the Year program,
please visit www.amcor.com/bottles-of-the-year.
About Amcor
Amcor is a global leader in developing and producing responsible
packaging solutions across a variety of materials for food,
beverage, pharmaceutical, medical, home and personal-care, and
other products. Amcor works with leading companies around the world
to protect their products and the people who rely on them,
differentiate brands, and improve supply chains through a range of
flexible and rigid packaging, specialty cartons, closures, and
services. The company is focused on making packaging that is
increasingly lighter weight, recyclable and reusable, and made
using an increasing amount of recycled content. In fiscal year
2023, 41,000 Amcor people generated $14.7 billion in annual sales
from operations that span 218 locations in 41 countries.
NYSE: AMCR; ASX: AMC
www.amcor.com | LinkedIn | Facebook | YouTube
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version on businesswire.com: https://www.businesswire.com/news/home/20240507690380/en/
DeAnna Starn Director Marketing Communications and PR
deanna.starn@amcor.com +1 734.302.2522 | +1 734.660.7576
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