AMC Empire 25 and AMC Lincoln Square 13 Wrap Up Multi-Million Dollar Seating Renovation Projects – Giving Guests Wider and More Comfortable Seating, With More Than 4,000 All-New AMC Club Rockers Installed in All Traditional Auditoriums
16 Abril 2025 - 8:00AM
Business Wire
The all-new AMC Club Rocker seats feature
leather-like plush material and a wider seat by up to 23%
The new AMC Club Rocker seats are now available
in all traditional, non-Premium Large Format auditoriums at both
locations
Most reseated auditoriums at AMC Lincoln Square
13 also feature up to 10 inches of additional leg room, along with
new flooring and new speakers in all traditional auditoriums
AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in
the United States and the world, today announced that two of its
national flagship locations, AMC Empire 25 and AMC Lincoln Square
13 in New York City, have officially completed seven-month,
multi-million dollar seating upgrades. In all, more than 4,000 AMC
Club Rockers combined, as well as new flooring, were installed in
all traditional, non-Premium Large Format auditoriums at the two
locations.
AMC Club Rockers feature a wider seat by up to 23%, and replace
the previous fabric-material chairs with leather-like plush to give
guests a more comfortable moviegoing experience. In the non-PLF
auditoriums at AMC Lincoln Square 13, the new AMC Club Rockers were
installed in most auditoriums with up to 10 inches of additional
leg room, and the speakers were replaced to deliver high-quality
surround sound.
Creating a better moviegoing experience through more comfortable
seating has been a core element of AMC’s strategy for more than a
decade. Previous iterations of upgraded seating, which required a
significant decrease to capacity, were not feasible at AMC’s
highest attended theatres. The installation of the AMC Club Rockers
at AMC Lincoln Square 13 and AMC Empire 25 mark the second and
third locations in AMC’s U.S. circuit to switch to the wider, more
comfortable seat from the traditional cloth chairs. AMC Club
Rockers were first installed in AMC Burbank 16 in the Los Angeles
market in the summer of 2024. These three locations are regularly
in the top 10 for domestic attendance, and these new seats make the
moviegoing experience even more comfortable and enjoyable for
guests, without eliminating significant seating capacity.
AMC Chairman and CEO Adam Aron commented:
“The introduction of the new AMC Club Rocker seat, now at AMC
Lincoln Square 13 and AMC Empire 25 in Manhattan, along with AMC
Burbank 16 in the Los Angeles market, has led to dramatically
improved guest satisfaction scores. It was only a few weeks ago
that out of the nearly 540 theaters in the entire United States
under the AMC brand, our three highest grossing theaters were
Burbank, Lincoln Square, and Empire – the very three theaters where
we installed these new luxurious, leathery rocking seats. With such
positive moviegoer feedback and response, we have identified
several additional high-traffic AMC theatres to bring these new AMC
Club Rockers to our guests.”
This seating renovation project began in early September 2024.
AMC Lincoln Square completed its renovation in November 2024. The
project officially wrapped up at AMC Empire 25 on Monday, April 14,
2025— just in time for moviegoers to enjoy spring and summer box
office hits.
At both AMC Empire 25 and AMC Lincoln Square 13, all non-PLF
auditoriums feature spectacular Laser at AMC projection, which
makes features better brightness, crystal-clear contrast and
unbelievable color on every movie presentation. In addition, AMC
Empire 25 and AMC Lincoln Square 13 feature multiple premium large
format screens, like IMAX at AMC, Dolby Cinema at AMC, and PRIME at
AMC – all of which feature pristine laser projection.
For more information and to learn more about AMC Theatres, visit
our website here.
ABOUT AMC ENTERTAINMENT HOLDINGS, INC.
About AMC Entertainment Holdings, Inc. AMC is the largest movie
exhibition company in the United States, the largest in Europe and
the largest throughout the world with approximately 900 theatres
and 10,000 screens across the globe. AMC has propelled innovation
in the exhibition industry by: deploying its Signature
power-recliner seats; delivering enhanced food and beverage
choices; generating greater guest engagement through its loyalty
and subscription programs, website, and mobile apps; offering
premium large format experiences and playing a wide variety of
content including the latest Hollywood releases and independent
programming. For more information, visit www.amctheatres.com.
Category: Company Release
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version on businesswire.com: https://www.businesswire.com/news/home/20250416025229/en/
Media Cassie Kennard, (913) 804-5419
canichols@amctheatres.com
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