AMC Theatres® Unveils Its First XL at AMC Auditoriums – Continuing Its Ongoing Commitment to Elevate the Moviegoing Experience Through the AMC Go Plan
29 Abril 2025 - 8:00AM
Business Wire
This Extra-Large Format (XLF) experience
includes auditoriums that feature screens at least 40 feet wide and
4K Laser projection
XL at AMC auditoriums feature a branded entry,
and an online showtime designation, making the XL at AMC auditorium
easy for guests to identify
The first-ever XL at AMC auditoriums are now
open in the Kansas City market at AMC DINE-IN Studio 28 in Olathe,
Kan., and AMC DINE-IN Prairiefire 17 in Overland Park, Kan.
AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in
the United States and the world, today announced it has opened the
Company’s first two XL at AMC auditoriums, both in the Kansas City
market. The Extra-Large Format (XLF) experience is officially
branded and available to AMC guests for the first time ever at AMC
DINE-IN Studio 28 in Olathe, Kan., and AMC DINE-IN Prairiefire 17
in Overland Park, Kan.
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The first two XL at AMC auditoriums are
officially unveiled at AMC locations in Kansas. AMC expects to
bring up to 50 XL at AMC auditoriums to its U.S. circuit in
2025.
This “XLF” experience features a wall-to-wall screen of at least
40 feet wide and 4K Laser projection, powered by Barco. Moviegoers
can expect to see the biggest blockbusters on XL at AMC screens, in
2D and 3D formats. The XL at AMC experience will also allow more
large-screen programming flexibility at AMC when multiple
blockbusters are playing in theatres that also contain a Premium
Large Format (PLF) screen.
This new XL at AMC initiative is designed to make it easier for
guests to identify the largest non-PLF auditorium in theatres that
have screens at least 40 feet wide. Every XL at AMC auditorium
receives a branded entry, and easy-to-identify branding on the AMC
website and mobile app.
The XL at AMC auditorium is the latest innovation under the AMC
Go Plan, the company’s forward-looking strategy to invest in and
reimagine the theatrical experience for guests nationwide. From
more and better PLF experiences, to luxury seating and cutting-edge
laser projection, to dynamic new food and beverage offerings, AMC
is focused on delivering unmatched comfort, quality, and
immersion.
AMC expects to unveil up to 50 XL at AMC locations by the end of
2025.
Adam Aron, Chairman and CEO of AMC Theatres, commented on the
launch:
“XL at AMC is the next evolution in ensuring our guests know
where they can find the largest screens at our theatres. We are
excited to open our first XL auditoriums right here in our home
state of Kansas, as we execute on the AMC Go Plan and reaffirm our
commitment to redefining what it means to go to the movies.”
Guests at AMC DINE-IN Studio 28 and AMC DINE-IN Prairiefire 17
can book their tickets for the XL experience by looking for the XL
logo next to showtimes on the AMC website and mobile app.
For showtimes, ticketing, and more information about the XL at
AMC experience, visit amctheatres.com.
ABOUT AMC ENTERTAINMENT HOLDINGS, INC.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 900 theatres and 10,000 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, website, and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. For more information, visit
www.amctheatres.com.
Category: Company Release
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version on businesswire.com: https://www.businesswire.com/news/home/20250429415698/en/
Ryan Noonan rnoonan@amctheatres.com
AMC Entertainment (NYSE:AMC)
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