Orange Takes Part in $11 Million Funding Round For FollowAnalytics
13 Dezembro 2017 - 10:14AM
Dow Jones News
By Marc Navarro Gonzalez
Orange (ORA.FR) on Wednesday said that it has participated in an
11 million dollar funding round for mobile marketing startup
FollowAnalytics.
The French telecommunications group said its investment in San
Francisco-based FollowAnalytics has been made through Orange
Digital Ventures, a fund it launched in 2015 to invest in
early-stage tech companies.
Orange didn't disclose the size of its investment.
The funding round included investments from venture capital
firms Aspect Ventures, Zetta Venture Partners, Sapphire Ventures,
Cathay Innovation, La Maison and Salesforce Ventures, Orange
said.
FollowAnalytics has raised $27 million since its creation in
2013. It specializes in mobile marketing solutions which aim to
increase the engagement and retention rates of mobile applications.
Both rates are metrics that provide insight into the success of an
app.
Write to Marc Navarro Gonzalez at
marc.navarrogonzalez@dowjones.com
(END) Dow Jones Newswires
December 13, 2017 06:59 ET (11:59 GMT)
Copyright (c) 2017 Dow Jones & Company, Inc.
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