Pure Sunfarms’ Bigger Better Buds Inspire New Design
22 Fevereiro 2024 - 12:00PM
Pure Sunfarms Corp. (“Pure Sunfarms”), a wholly owned subsidiary of
Village Farms International, Inc. (Nasdaq: VFF), today unveiled its
new logo, website and suite of packaging paying tribute to the
high-quality cannabis of its flagship brand, Pure Sunfarms.
To mark the company’s ongoing commitment to continuous quality
enhancements, Pure Sunfarms is introducing an updated line of
colour-coded packaging with more informative labels and a new brand
website to match.
“We’ve built a reputation for elevating the cannabis experience
across Canada through our innovative drying and packaging
processes, hand-detailing, and rigorous quality inspections.
Consumers were quick to take notice of the bigger, better buds in
their packs as we started to roll them out, and we’re proud that
the packaging coming to market will reflect the effort our team has
put into our quality improvements,” said Orville Bovenschen,
President of Pure Sunfarms.
The Pure Sunfarms brand’s signature green colour will continue
to be featured for all packaging of dried flower products, while
new colours will be introduced for vape, pre-roll and concentrate
offerings to reflect consumers’ shopping habits. Pure Sunfarms’
Pink Kush, which continues to maintain its #1 spot as Ontario’s top
selling strain in 20231, will receive special treatment with custom
pink coloured packaging.
Orville Bovenschen went on to say, “The bold new look launched
today, aligns with the quality improvements and consistency of the
Pure Sunfarms brand. It’s a promise we aim to keep and continue to
build on into the future.”
As part of the company’s commitment to transparency, the new
packaging design also features more information on dried flower
labels, including potency, lineage, terpene percentage, key
terpenes, and key aromas. New packaging will begin rolling out
across the country this month, starting with dried flower.
Subscribe to the Pure Sunfarms newsletter to stay up-to-date on
product drops and more.
About Pure Sunfarms
Pure Sunfarms is a global leader in cultivation, operating one
of the largest cannabis facilities in the world. With a focus on
high-quality BC-grown cannabis, the company combines decades of
agricultural and legacy experience with large-scale operational
excellence in its state-of-the greenhouses located in Delta,
British Columbia.
Known as a top-selling brand of recreational dried flower across
Canada, as well as a top licensed producer, Pure Sunfarms is
renowned for producing popular cultivars like its Pink Kush.
Pure Sunfarms products are currently available across Canada.
The company also produces cannabis products for other licensed
producers in Canada and maintains EU GMP certification for exports
to medicinal markets internationally.
Pure Sunfarms is the licensed producer of record for Pure
Sunfarms, The Original Fraser Valley Weed Co., Soar, and Super
Toast. Pure Sunfarms is a wholly owned subsidiary of Village Farms
International, Inc. (Nasdaq: VFF).
www.puresunfarms.com
Media Contact
Tom McClatchey
Tmcclatchey@puresunfarms.com
_______________________________1 Based on estimated retail sales
reported by HiFyre for 2023
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/899c2b25-bc9b-4749-bd3a-c30643b73242
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