WHITE PLAINS, N.Y.,
April 21, 2017 /PRNewswire/ -- Sabra
CEO Shali Shalit-Shoval today announced the expansion of
Sabra's Plants with a Purpose, a
community engagement initiative dedicated to helping alleviate the
impact of food deserts in the United
States. Sabra will partner with The New York Botanical
Garden (NYBG) to bring Wellness Wednesdays to the
Bronx community in 2018. This
announcement coincides with Sabra's Earth
Day Employee volunteer Day of Service across locations,
including corporate headquarters in White
Plains, NY. The Bronx is
home to nearly 1 million people living in food deserts.
Wellness Wednesdays at NYBG will offer students,
teachers, and families from the Bronx and throughout New York City free access to hands-on
gardening and wellness activities helping ensure a healthier future
for low-income, minority youth. Wellness Wednesdays include
Hands-On Gardening, Community Engagement, Nutrition Education,
Cooking Demonstrations, Access to Fresh Produce, Health Screenings,
and Walking Trails open to the public.
"Sabra's mission is to introduce fresh new ways of eating and
connecting by making healthful and flavorful food more accessible
to more people," said Shalit-Shoval. "For many, access to
fresh produce is out of reach and we are committed to empowering
those making positive and sustainable changes. The pilot launch of
Plants with a Purpose last year was an inspiring success,
yielding meaningful results for our community in Virginia.
Today, we are proud to begin playing a role in New York with a commitment to fostering
effective community-driven initiatives like The New York Botanical
Garden's Wellness Wednesdays. We look forward to engaging
with our neighbors and working together to grow and use fresh food
in a variety of delicious ways."
"NYBG is pleased to partner with Sabra to increase knowledge
around the importance of eating fresh fruits and vegetables and
remove barriers to access a healthy lifestyle," said Dr.
James Boyer, Savros Niarchos
Foundation VP for Children's Education, The New York Botanical
Garden. "Our shared goal is to educate urban youth on the
importance of plants as a source of food and provide health and
nutrition enrichment opportunities to families in the surrounding
community. Specifically, through Wellness Wednesdays, when
the Garden is open for free to Bronx and NYC residents, Sabra will help bring
people together through hands-on experiences with fresh food and
the opportunity to explore nature through outdoor play."
Now in its second year, Sabra's "Plants with a
Purpose" initiative aims to empower local
organizations providing comprehensive resources to families in food
deserts, based on the belief that through such partnerships Sabra
can positively impact long-term changes. Efforts are focused on
supporting partners with proven track records in increasing access
to affordable fresh produce and to nutrition and culinary
educational opportunities to families living in food deserts.
In Virginia, Sabra will
continue its partnership with Renew Richmond, a non-profit
dedicated to urban agriculture in underserved VA communities, to
expand an organic employee workshare garden at Sabra's Gold LEED
certified hummus manufacturing facility. Sabra and Renew
Richmond will also work together to further increase fresh food
distribution, nutrition and culinary education throughout the
region.
Sabra's goal of expanding the program each year will be met in
2017 through:
- Partnership with NYBG in Bronx, NY
- Earth Day Volunteer Day of
Service/ for Sabra employees in all locations: New York, California and Virginia
- A springtime expansion of Sabra's Virginia on-campus employee garden
- Planting and support for new local community gardens in VA
- Nutrition and culinary education workshops in underserved
communities
- Expanded product donations
Food deserts, as defined by the USDA, are neighborhoods and
towns without ready access to fresh, healthy, affordable food
(specifically fruits and vegetables). It is estimated that
more than 23 million Americans live in impacted areas. Sabra
Dipping Company is the maker of America's best-selling hummus and a
range of dips and spreads, and their commitment to "Plants with
a Purpose" aligns with a vision of bringing people together
through fresh food experiences.
Sabra is one of the first companies in the U.S. to make this the
sole focus of its CSR efforts. Mission aligned and with employee
feedback, Sabra selected Food Desert solutions and is setting a
goal to be a corporate leader and catalyst to bring more attention
and dedication to the cause.
About Sabra
Sabra Dipping Company, LLC is the leader in the refrigerated
dips and spreads category and producer of America's top-selling
hummus. Sabra's award-winning products offer consumers fresh new
ways of eating and connecting and include more than a dozen flavors
of hummus and a wide range of refrigerated dips and spreads
including salsa, guacamole and Greek yogurt dip. Sabra's range
of offerings includes items that are non-GMO, vegetarian,
gluten-free, kosher and vegan and can be found nationwide in club
stores, supermarkets, specialty retailers and through food
service. Sabra operates a gold LEED certified factory
in Virginia. Find Sabra
at www.sabra.com, www.facebook.com/sabra and @Sabra
on Twitter and Instagram.
Sabra Dipping Company was formed as a U.S./Canadian joint
venture between Strauss Group and PepsiCo. The Sabra joint venture
draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's
expertise to continue building this growing business.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sabra-expands-efforts-to-alleviate-food-deserts-partnering-with-the-new-york-botanical-garden-to-bring-wellness-wednesdays-to-the-bronx-300443630.html
SOURCE Sabra Dipping Company, LLC