EAST HANOVER, N.J.,
July 24, 2017 /PRNewswire/ -- To
eat is to explore, and what better way to start your journey than
with the food we eat each day. In a recent survey, 81 percent of
18-34-year-old Millennials surveyed state that they enjoy exploring
new cultures through food.i Enter Véa: the all-new snack
portfolio from Mondelēz International that delivers real
ingredients in unique combinations crafted from globally-inspired
recipes.
This is not a typical snack; combining ingredients like sweet
potato, butternut squash and quinoa and serving them up in inspired
global recipes, Véa provides a wholesome snack for those interested
in discovering something new. The entire Véa portfolio contains no
artificial colors or flavors, and is always non-GMO Project
Verified.
"From product inception to recipe development, each step of the
Véa journey has been driven by the needs of 'food
explorers,' those seeking new experiences in all aspects of their
life, including adventures in food," said Jason Levine, Vice President of Marketing,
Mondelēz International. "With Véa, we stepped outside of our
traditional innovation model and introduced an entirely new snack
option with authenticity, speed and a global mindset."
Véa is available in three formats and six different recipes:
- Véa Seed Crackers are delicious for snacking, especially
with artisan cheese or preserves. Available in Greek Hummus with
Olive Oil flavor with ingredients such as chickpeas and
sunflower seeds, and Mexican Garden Herbs variety with
ingredients such as sunflower seeds, black beans and herbs.
- Véa World Crisps are crispy, munchable and perfect for
sharing. Available in Tuscan Herbs with Roasted Garlic
flavor with ingredients such as pearl barley, and Andean Quinoa
and Spices variety with ingredients such as quinoa sourced from
the Andes and cayenne pepper.
- Véa Mini Crunch Bars offer a unique texture and
satisfying crunch. Available in Thai Coconut flavor with
ingredients such as coconut and sweet potato, and Peruvian Sweet
Potato variety with ingredients such as sweet potatoes sourced
from Peru and brown rice.
With a strong focus on authenticity and unique, real
ingredients, Véa is fully embracing its roots by working with
like-minded partners to create its Find Your Way to Real
campaign aimed at reaching the well-being-focused
millennial.
From Véa's TV creative that celebrates globally-inspired
ingredients, to the targeted media partnerships with key players
like Mic and INSIDER, to the like-minded social
influencers who will encourage their audiences to find their
way to real, the 360 marketing approach is deeply rooted in
consumer insights and centered around authenticity.
"The Véa brand team embraced Mondelēz International's fearless
marketing mantra to employ unconventional approaches, ask bold
questions and come up with innovative solutions," said Levine. "And
with exploration and discovery guiding our way, Véa has become just
that – a brand committed to the authentic way it was
created. You'll see that in every aspect of the Find Your
Way to Real marketing campaign."
The Véa portfolio can be found in the cracker aisle at major
supermarkets, drug stores and select natural retailers nationwide,
as well as online at your favorite retailers. The Véa portfolio is
available in a 1.7 oz. bag, a 5 oz. bag, a 20 oz. bag and a 12x1.2
oz. carton.
Find Your Way to Real by following Véa on Facebook, Instagram,
Twitter and YouTube @VeaSnacks.
About Mondelēz International
Mondelēz International,
Inc. (NASDAQ: MDLZ) is building the best snacking company in the
world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in
approximately 165 countries, Mondelēz International is a world
leader in biscuits, chocolate, gum, candy and powdered beverages,
featuring global Power Brands such as Oreo and
belVita biscuits; Cadbury Dairy Milk and Milka
chocolate; and Trident gum. Mondelēz International is a
proud member of the Standard and Poor's 500, NASDAQ 100 and Dow
Jones Sustainability Index. Visit www.mondelezinternational.com or
follow the company on Twitter at www.twitter.com/MDLZ.
i Y Pulse, "The Modern Consumer: Understanding
Tomorrow's Tastemakers Today, January
2017
Contacts:
|
Kimberly
Fontes
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Jennifer
Nelson
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news@mdlz.com
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jnelson@webershandwick.com
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847/943-5678
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312/988-2108
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SOURCE Mondelez International, Inc.