CHICAGO, Oct. 17, 2017 /PRNewswire/ -- In a series of
public events, leading water purification company Bluewater
outlined a strategic push to fast-track wider public access to
purified drinking water, including disrupting reliance on
single-use plastic bottles.
Bengt Rittri, the Swedish environmental entrepreneur who founded
the Stockholm-based
company, said Bluewater is committing to reimagining
point-of-use water delivery for homeowners and businesses
alike.
"We want to harness human ingenuity to provide more people
around the globe with on-demand clean drinking water in ways that
will help bring an end to the need for throwaway plastic bottles,"
said Rittri. He added that the health of the planet demands
imaginative thinking to halt the vast tide of plastic waste that
sees over one million plastic bottles being sold every minute and
less than nine percent recycled.
Last week, Rittri visited Chicago for the unveiling of a Bluewater Oasis
Hydration Station along the Chicago Riverwalk, in partnership with
Friends of the Chicago River, with the aim of bringing awareness to
the movement. More than 18.2 billion gallons of pollution flowed
into the Chicago River last year.* The hydration station
is meant to deliver clean water while stopping plastic waste before
it starts.
Speaking ahead of the 2017-2018 Volvo Ocean Race launching in
Alicante, Spain, Rittri made an
emotional appeal to everyone on the planet to join him to
change the existing water distribution and consumption
model that sees billions of plastic bottles being shipped from one
side of the world to another.
Noting that many of those bottles will end up in the oceans as
litter, Rittri said Bluewater has both the technology and developed
business models to end the need for single-use plastic bottles.
"Bluewater offers a viable solution now because
water generated at the source stops the need for long-distance
transportation and plastic bottling. Bluewater's point-of-use
technology already leverages patented second-generation reverse
osmosis solutions to deliver unmatched amounts of pure water with
up to 80 percent less waste water than traditional RO systems,"
Rittri said.
To help draw attention to Bluewater's unique technology the
company has partnered with Volvo Ocean Race entry Vestas 11th Hour
Racing, which aims to be the most sustainable competitor in the
nine-month round-the-world event. Bluewater water purifiers will be
generating pure drinking water in the team and guest pavilion at
each of the 10 stopovers.
The Chicago-based Bluewater
Oasis Hydration Station will be relocated to Flint, Michigan at the end of October to add
to a Bluewater fleet already in operation for the hard-hit
community.
*According to the Chicago Tribune
(http://www.chicagotribune.com/news/local/breaking/ct-riverwalk-trash-collection-met-20170728-story.html)
About Bluewater
Bluewater helps people and businesses
to benefit from cleaner, healthier tap water generated by the
company's state-of-the-art water purifiers innovated with love in
Sweden that remove virtually all
pollutants, from toxic metals and chemicals to lime-scale.
www.bluewatergroup.com
Contact
Julie
Muldowney
(312) 329-3902
julie.muldowney@finnpartners.com
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SOURCE Bluewater