One Side Red Shingled Roof, One Side Tiffany Lamp Shade -- New Bucket Hat
Features the Best of Both Pizza Hut Worlds
PLANO,
Texas, April 5, 2023 /PRNewswire/ -- Today, Pizza
Hut is unveiling a new, first of its kind fashion accessory in
partnership with Chain, the Los
Angeles based pop-up phenomenon. Introducing the Hut
Hat, a reversible bucket hat that brings two of the most iconic
aspects of Pizza Hut restaurants – the red roof and lamp shades –
to the much-loved throwback trend. With two options for how to wear
it, this new-and-improved bucket hat is a trendy fashion accessory
must have this Spring.
The Hut Hat is a reversible bucket hat with one side resembling
Pizza Hut's iconic red roof and the other a checkered design with
black, white and red, resembling the lamp shades hanging within
Pizza Hut restaurants nationwide. Pizza Hut and Chain created this
'90s inspired fashion accessory so pizza lovers can showcase their
love for the brand even when they aren't enjoying pizza under the
actual red roof.
This is the start of a partnership between Pizza Hut and Chain,
the creative culinary collective known for reinterpreting iconic
brand dishes and iconography to make one-of-a-kind culinary and
couture creations.
"Those Pizza Hut Tiffany lamps are some of the most iconic
pieces of New Americana design," said Nicholas Kraft, a co-founder at Chain, "they
elicit such joy and fond memories. – and let's be real: they kinda
look like bucket hats all on their own."
After a Chain Instagram showing how similar the lamps were to
bucket hats went viral, Pizza Hut got in contact. "We brought on
our frequent collaborator Jen Lewis,
the designer of the Komojis and other pop-culture hits, to
transform the lamp into a lid."
"Pizza Hut and Chain are a perfect match," said Lindsay Morgan, chief marketing officer at Pizza
Hut. "We both love modern twists on icons whether its great tasting
pizza or fashion and can't wait to see fans styling these new
hats."
The Hut Hat will be available for $35 for a limited time only while supplies last
at eatatchain.com/collections/hut_hat starting at
12PM PT on Wednesday, April 5. Tag
@pizzahut and @eatatchain on Instagram sporting the accessory.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has more
restaurant locations in the world than any other pizza company.
Founded in 1958 in Wichita, Kan.,
Pizza Hut operates nearly 18,000 restaurants in more than 100
countries. With easy order options including the Pizza
Hut mobile app, website, and Amazon and Google devices, Pizza Hut
is committed to providing an easy pizza experience – from order
to delivery – and has Hut Rewards®, the Pizza Hut loyalty program
that offers points for every dollar spent on food any way you
order.
Now more than ever, restaurants have an important role in
helping to safely feed families. As the largest pizza brand in the
world by store count, Pizza Hut is committed to doing its part. To
help keep team members and customers safe, customers can get their
favorite Pizza Hut pizza via three contactless offerings: curbside
pickup, delivery, or carryout. After becoming the first national
pizza brand to offer contactless curbside pickup, Pizza Hut
launched The Hut Lane™, a dedicated digital order pick-up window
available at more than 1,500 locations across the
country.
Pizza Hut is the creator of The BOOK IT! Program, which is the
nation's longest running corporate supported literacy program.
Building on that legacy, the program's BOOK IT! in the
Community Initiative is designed to enable access to books and
education resources, empower teachers and inspire a lifelong love
of reading. The program is rooted in the foundation set by the
Pizza Hut BOOK IT! Program which impacts more than 14 million
students each year.
Pizza Hut is the Official and Only Pizza Sponsor of the
NCAA®.
For more information about Pizza Hut,
visit www.pizzahut.com or http://www.pizzahut.com/c/content/sitemap.
About Chain
Chain began as a labor of love, with
Chef Tim Hollingsworth cooking
up one-of-a-kind homages to childhood favorites in abandoned
Los Angeles alleys during Covid to
throngs of excited foodies, quickly growing into a local
phenomenon. Co-founded by B.J. Novak and Hollingsworth, our
instantly sold out drops and collaborations with the very culinary
and cultural institutions that inspired us is a testament to just
how much love there is for chain culture -- and of course, Chef
Tim's insanely delicious creations. From our desert dusted duet
collab with Chili's to our Pappy Van Winkle Whiskey BBQ
Sauce – a sauce made with the most coveted whiskey in the
world – to our Award-Winning chicken tenders, Chain reinvents the
classics for modern palates and expectations without forgetting
what made them so beloved and iconic.
Press Contact
ALISON BROD MARKETING + COMMUNICATIONS
pizza@abmc-us.com
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SOURCE Pizza Hut