The innovative reporting platform is designed
to help increase representation by analyzing gender, race and
ethnic diversity metrics across television productions
NEW
YORK and SAN
FRANCISCO, April 26, 2023 /PRNewswire/ -- Today,
Paramount Global and Salesforce, the global leader in CRM,
announced the launch of Paramount's new diversity reporting
platform, which will give the company a more holistic view of the
makeup of its production workforce, including Paramount+ with
SHOWTIME, BET, CBS, MTV, Nickelodeon, and others.
"To produce the best content for a diverse global audience, it's
imperative that the teams both in front of and behind the camera
and those who are creating content, reflect our audiences. We often
say, 'what gets measured gets done,' and this data will help us
create a baseline for diversity targets, continue to improve
representation, make informed long-term diversity, equity, and
inclusion commitments in a measurable way, and hold ourselves
accountable," said Bob Bakish,
President and CEO, Paramount Global.
"While there is no finish line when it comes to equality, every
company can make progress in creating a more diverse and inclusive
workforce and ecosystem by seeing and acting on their data," said
Marc Benioff, Chair and CEO,
Salesforce. "We're incredibly excited to support Bob Bakish and his amazing team on their
creation of a new software platform that advances equality across
Paramount and the entertainment industry."
Paramount has been publishing diversity data of its full-time
U.S. employees for some time. And while there have been
efforts to track diversity across domestic primetime productions
because there was no uniform method of obtaining access to
production suppliers' diversity statistics, the process of
standardizing, consolidating, and understanding the data from these
various sources was challenging and time intensive.
The use of Salesforce's platform represents the next step in
Paramount's efforts to measure diversity within its production
suppliers, which include writers, directors, vendors, contractors,
and roles like wardrobe stylists, production assistants, makeup
artists, stunt workers, and extras.
To address this challenge, Paramount created a new reporting
platform that offers a single dashboard to display diversity
statistics of its production suppliers across brands with an eye
towards safeguarding the privacy and security of the information.
This dashboard and overall framework are designed so that other
media organizations and industries can adopt them at their
discretion. The platform will also further its Content for
Change initiative, which is focused on using data-driven
insights to transform its creative ecosystem – from content and
creative supply chain to culture.
Paramount's Human Resources organization, technology and social
impact teams, and Office of Global Inclusion collaborated for
several months to plan their framework and created the platform
using Salesforce's low-code developer tools in just four weeks.
Having already reduced the process of calculating and visualizing
metrics from at least two days of manual work to seconds,
Paramount is also planning to further automate parts of the
reporting process using features including Salesforce Flow. Today,
it's the responsibility of the industry to leverage workforce
diversity information as a basis for taking meaningful action. The
new diversity reporting platform is fundamental to building a
data-driven culture within Paramount and driving systemic change
across the industry.
About Paramount:
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media
and entertainment company that creates premium content and
experiences for audiences worldwide. Driven by iconic studios,
networks and streaming services, Paramount's portfolio of consumer
brands includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy
Central, BET, Paramount+ with SHOWTIME, Pluto TV and Simon &
Schuster, among others. Paramount delivers the largest share of the
U.S. television audience and boasts one of the industry's most
important and extensive libraries of TV and film titles. In
addition to offering innovative streaming services and digital
video products, the company provides powerful capabilities in
production, distribution, and advertising solutions. For more
information about Paramount, please visit
www.paramount.com and follow @ParamountCo on social
platforms.
About Content for Change:
Paramount's Content for Change is a global company-wide,
cross-brand initiative that seeks to harness the power of content
to counteract racism, bias, stereotypes, and all forms of hate.
Informed and inspired by BET's groundbreaking campaign, Content for
Change applies scientific research, rigor, and data to transform
the entire creative ecosystem across three pillars – the content
the company produces, the creative supply chain that powers it, and
the culture that underpins everything Paramount does. For more
information, go to www.contentforchange.paramount.com
About Salesforce:
Salesforce empowers companies of every size and industry to connect
with their customers in a whole new way with the power of AI, data
and CRM. For more information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
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SOURCE Paramount Global