Global Superstar Ciara, Headlines New Campaign
Celebrating Individuality and Confident Femininity Alongside Her
Children, Bridging the Gap to the Next Generation of Artists and
Dancers
NEW
YORK, Aug. 1, 2023 /PRNewswire/ -- Today, Gap
and LoveShackFancy announce a limited-edition, multi-category
capsule collection of women's, men's, kids, and baby apparel and
accessories for every generation. The collaboration shines at the
intersection of culture and romanticism, merging Gap's iconic
styles with LoveShackFancy's vintage-inspired florals and feminine
silhouettes.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9136952-gap-ciara-loveshackfancy-limited-edition-collection/
The 76-piece collection brings a fresh take to classic denim,
pastels and logo, incorporating neutral tones, floral prints,
whimsical textures and fabrics showcasing a romantic and nostalgic
twist to Gap's signature arch logo typeface. The limited-edition
capsule also includes shared styles and prints across men, women,
kids, and baby for family matching moments. The entire assortment
spans across multiple product categories including jeans, skirts,
dresses, pants, hoodies, outerwear, button-downs, and
accessories, with prices ranging from $13 to $248.
"Collaborations and partnerships give us the opportunity to
reinvent and reimagine Gap's product icons, to remix the classic
Gap logo that our customers love," said Mark Breitbard, Gap's Global President and CEO.
"The collection is unique and unexpected, and I'm excited for
customers around the world across every generation to experience a
little piece of the magic created with LoveShackFancy."
To showcase the collection and each brand's heritage, GRAMMY®
Award-winning artist, entrepreneur, and philanthropist, Ciara
serves as the face of the campaign alongside two of her children,
Future and Sienna, capturing the beautiful bond between mother and
child. Shot by fashion photographer Zoey
Grossman, each portrait enhances one's unique individual
style and the power of confident femininity. Bridging the
generational gap, the cast is rounded out with the next generation
of changemakers, artists, and dancers, infusing movement into every
frame to showcase the distinct structures and outlines of the
collection.
"Re-imagining iconic Gap classics for all generations through
our LoveShackFancy lens has been a dream," said Rebecca Hessel
Cohen Founder and Creative Director of LoveShackFancy. "Each piece
is the perfect mix of nostalgia and freshness that you'll live in
forever and won't find anywhere else. I couldn't be more excited
for this collection to bring some of our magical world to even more
people around the world for them to fall in love with."
Starting Friday, August 4, the Gap
x LoveShackFancy collection will be available to shop on Gap.com,
LoveShackFancy.com, in select US LoveShackFancy stores, and in
select global Gap stores. For more on the Gap x LoveShackFancy
collaboration, follow along with @gap and @loveshackfancy.
PRESS CONTACTS
Gap: Jenna
Stone, jenna_stone@Gap.com; Jackie
Walker, gap@LaForce.nyc
LoveShackFancy: Adam Douglas,
douglas@kcdworldwide.com
ABOUT GAP @gap and @gapkids
Gap is an authority on
modern American style. Founded in San
Francisco in 1969, Gap continues to build on its heritage
grounded in denim and khakis made through Washwell, Gap's
water-saving program that uses at least 20 percent less water
compared to conventional garment-wash methods. Gap is a lifestyle
brand that includes adult apparel and accessories, Gap Kids,
babyGap, Gap Maternity, Gap Body, GapFit, and Gap Home collections.
The brand connects with customers online and in company-operated
and franchise retail locations globally, and also serves
value-conscious customers with exclusively designed collections for
Gap Outlet and Gap Factory Stores. Gap is the namesake brand for
leading global specialty retailer, Gap Inc. (NYSE: GPS) which
includes Old Navy, Gap, Athleta and Banana Republic brands. For
more information, please visit www.gapinc.com
About LoveShackFancy
LoveShackFancy is inspired by
vintage finds; the collection is rich in detail, flattering
silhouettes, soft hues, and intricate lace, with an emphasis
on whimsical hand-dyed fabrics and enchanting vintage-inspired
romantic floral prints. The brand originated from Rebecca Hessel Cohen's desire to design
the perfect bridesmaid dress for her own ethereal summer
wedding at her family home in Bridgehampton. From an initial
collection of hand-dyed silk dresses, LoveShackFancy quickly gained
a dedicated following for its romantic pieces that whisper of
dream escapes and special moments. Sellout collaborations
include Hurley, Bogner, American Girl and Bandier. The brand is
stocked at notable wholesale accounts such as Neiman Marcus, Saks Fifth Avenue, Harrods and
Selfridges, plus select online retailers Net-A-Porter and
Revolve. LoveShackFancy received the WWD Award for The Best
Performing Fashion Company, and Rebecca has been profiled and
featured on the cover of the New York Times Style section.
LoveShackFancy currently has 16 boutiques across the U.S and one
international store in London, including 11 of which have
opened doors since 2020. The stores are located in Manhattan's West Village and Upper East
Side NY, Sag Harbor, NY,
Southampton, NY, Palm Beach, FL, Miami, FL, Greenwich, CT, Charleston, SC, West
Hollywood, CA and Newport Beach,
CA, Dallas, TX,
Austin, TX, Houston TX,
Nashville, TN, Scottsdale, AZ, London, UK, and Manhasset, New York.
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SOURCE Gap