The lifestyle brand unveils an expansive
collection across home furniture and furnishings
SAN
FRANCISCO, Sept. 6, 2023 /PRNewswire/ -- Banana
Republic, a lifestyle brand in the Gap Inc. (NYSE: GPS) portfolio
known for delivering timeless ready-to-wear styles with a focus on
the finest quality and fabrics, celebrates the launch of BR Home.
This new business marks a milestone in the brand's transformation
as a leading destination for the modern explorer.
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The BR Home collection, expanding across bedroom, living room,
and dining room furniture as well as lighting and home décor,
showcases materials and craftsmanship from around the world,
building on the quality expressed through the brand's ready-to-wear
lines.
"At Banana Republic, we are driven by a desire for discovery and
self-expression, representing a new way to outfit yourself and your
home," says Sandra Stangl,
Banana Republic President and CEO. "We are committed to
bringing exceptional quality, timeless design, and versatile
styling to our customers as we determine how to best support their
lifestyle."
Following the home textile categories that launched earlier this
spring, the newly created collection is crafted from the most
premium materials, such as French Oak, marble, brass, plush cotton
cashmere, and organic cotton, sourced and created by skilled global
artisans who specialize in the use of these elements. Designed for
customers' multifaceted lives, these timeless designs will support
the customer's journey in a life well lived.
The BR Home collection features three key expressions
representing individual design aesthetics that can holistically
coexist together for modern living.
- Textured Modern invites the blend of the classic and
contemporary, featuring clean lines, smooth finishes, mixed
materials and minimalist aesthetics for an elevated look.
- Classic Chic combines traditional forms with signature
shapes and finishes that echo the past in contemporary light to
give spaces a sophisticated and harmonious feel.
- Explore is rooted in global influences that capture the
essence of global artisanal craftsmanship and embroideries.
Inspired by natural materials and organic elements, this line
features earth tones and natural finishes for a grounded type
setting.
"Whether traditional global handicraft, American heritage
production, or small companies working in this era of maker
culture, product craftsmanship is a Banana Republic legacy," says
Aaron Rose, Chief Commerce and
Experience Officer for Banana Republic. "This dynamic
collection celebrates the beauty of high-quality natural materials
and skilled artisans, creatives, and those designers whose work
reflects our brand values and allows us to support craftsmanship
communities around the world."
The BR Home collection showcases signature design details, warm,
textural layers, natural materials and traditional production
techniques, and the hand of the artisans and makers:
- Stinson Collection: Each piece of upholstery is
bench-made by master craftsmen in North
Carolina and Virginia, and
each frame is made with sustainably sourced hardwoods built to
last. The hardwood-framed sofa features exaggerated armrests that
offer durability, visual impact, and comfort, elevating its
aesthetic appeal. It is a captivating and versatile addition to any
living space, combining style and functionality. The Stinson sofa
is custom-made and available in several configurations.
- Marquis and Savannah Collections: These unique,
contemporary, and modern dining collections were developed from the
brand's experimentation with European oak and the creation of depth
and movement from textures and patterns in the grain. The use of
large pieces of solid oak with simple organic shapes allows for an
emotional attachment to nature and the primordial. The timber that
is sourced for these pieces is part of the fabric of rural
communities and sequesters huge amounts of carbon.
- Atlas Moroccan Rugs Collection: Hand-knotted with the
finest wool by different artisans in the Middle Atlas Mountains of
Morocco, they create patterns for
the modern home inspired by designs that are centuries old.
- Phoenix Collection: Born from several collaborations
with woodcarvers on the island of Java,
Indonesia, these pieces combine finely hand-carved
Java teak and mahogany door
surfaces with simple and clean furniture shapes. The collection
comes in two variations: stripe and organic diamond.
- Nova Collection: Featuring hand-rolled, handmade clay
beading, these emotional and distinctive chandeliers carry the
fingerprints of the women making them. This striking collection is
bound to be a beautiful focal point in any home.
The BR Home collection debuts with a dedicated website
at www.brhome.com and will be in select US stores by the end
of September, including two new BR Home pop-up experiences in
New York City and Los Angeles. Prices vary across the collection
from $150 for beautiful vases to
$195 for washed cotton sheet sets and
$1,250 to $3,450 for dining furniture and sofas ranging
from $2,650 to $4,950.
Follow @BananaRepublic and @BRHome with hashtag
#BRHome to discover the new Fall collection and learn more about
future collections.
Click here to download additional product collection
imagery.
About Banana Republic @BananaRepublic @BRHome
Banana Republic is a premium lifestyle retailer celebrating
exploration and self-expression through timeless, versatile and
exceptionally made womenswear, menswear, home designs and more for
those curious to live a life well lived. Founded in 1978 in
San Francisco, Banana Republic
connects with customers across online and company-operated and
franchise retail locations globally. For more information, please
visit www.bananarepublic.com and www.brhome.com or follow
@BananaRepublic and @BRHome on social channels.
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SOURCE Banana Republic