The information
contained in this announcement is restricted and is not for
publication, release or distribution in the United States of
America, any member state of the European Economic Area, Canada,
Australia, Japan or the Republic of South Africa.
13 August 2024
Literacy Capital plc ("Literacy Capital"
or the "Fund")
Literacy Capital announces new
investment in Campfire Group
New
investment
Literacy Capital is pleased to announce an
investment into Campfire Group ("Campfire"), a leading digital
marketing agency, specialising in the provision of technology-led
influencer marketing services.
Literacy Capital has made an investment for a
significant minority stake to support and accelerate Campfire's
growth under the founders' continued leadership. Further financial
terms have remained undisclosed.
Literacy Capital completes investment
into Campfire
Literacy
Capital plc is pleased to announce it has made a significant
minority investment into Campfire, a leading digital marketing
agency based in Manchester.
Founded in
2019 by Alex Brown and Joe Gradwell, Campfire is focused on
providing technology and data-led influencer marketing services,
with the business's proprietary trend spotting and prediction tool,
Spark, at the core of its service offering.
Campfire have
completed 10,000+ influencer collaborations to date, generating
market leading engagement rates and return on investment for its
clients. The business's service offering includes influencer
marketing, strategy, organic social, paid media, content creation
and data analytics.
The
investment from Literacy Capital will support Campfire's continued
growth, both organically and via strategic acquisitions, with a
focus on their technology-centric proposition. Alex and Joe will
remain at the heart of business activities, ensuring Campfire
continues to deliver deep industry insights to its roster of
blue-chip clients.
Jim Brigden
(Non-Executive Chairman) and Paul Cooper (Non-Executive Director)
join the business at completion, bringing a wealth of marketing and
digital media related experience from successful operational and
advisory roles at Brainlabs, I Spy, The Search Works and
Overture.
The
transaction is Literacy's 24th platform investment since the
inception of the Fund in 2017 with Campfire joining a growing group
of exciting portfolio companies.
Enquiries
For further information, please
contact:
Literacy Capital plc / Book Asset Management
LLP:
Richard Pindar / Tom
Vernon
|
+44 (0) 20 3960 0280
|
MHP
Group:
Reg Hoare / Ollie Hoare / Matthew
Taylor
|
+44 (0) 20 3128 8100
book@mhpgroup.com
|
Singer Capital Markets Securities Limited:
Robert Peel
|
+44 (0) 20 7496 3000
|
About Literacy
Capital:
Literacy Capital (BOOK.L) is an
investment trust that was co-founded by Paul Pindar and Richard
Pindar in 2017 with £54m of capital. Literacy subsequently listed
on the London Stock Exchange in June 2021. The Fund focuses on
opportunities to invest for the long-term in growing private
businesses where a clear route to creating additional value can be
seen with its support. The fund structure is evergreen, allowing it
to be more flexible and to accommodate the wishes or needs of
founders.
It also has a unique charitable
objective, to donate 0.9% of annual NAV to charities focused on
improving UK literacy in children. £10.0 million has been donated
or reserved for donation to charities since the trust's creation in
2017. For more information, please visit our
website: www.literacycapital.com.
Website:
www.literacycapital.com
LEI: 2549006P3DFN5HLFGR54
A copy of this announcement will be available on
the Company's website at www.literacycapital.com.