Virgin Mobile USA Partners with American Eagle Outfitters and StandUp for Kids to Provide Clothes for Homeless Teens
13 Dezembro 2006 - 11:30AM
PR Newswire (US)
Virgin Mobile Introduces "Txt2Clothe" From The RE*Generation
Enabling Donations of Clothing Through Any Carrier WARREN, N.J.,
Dec. 13 /PRNewswire/ -- In yet another innovative effort to help
at-risk and homeless teens, Virgin Mobile USA is partnering with
American Eagle Outfitters and StandUp For Kids -- one of Virgin
Mobile's charitable partners -- to provide clothing to teens on the
streets this winter. Virgin Mobile has introduced "Txt2Clothe,"
allowing anyone to donate clothing to homeless teens via his or her
cell phone, regardless of carrier. Specifically, anyone who texts
the word "KARMA" to mobile number 68405 will trigger Virgin Mobile
to have one piece of clothing given to a homeless teen. American
Eagle Outfitters is the first apparel company to step up and
partner with Virgin Mobile by making a specific contribution of
clothing to this program. More partners are expected to join in the
coming months until Virgin Mobile reaches its goal of donating
68,405 pieces of clothing. The number reflects the estimated number
of calls received by the National Runaway Switchboard in 2005.
(Logo: http://www.newscom.com/cgi-bin/prnh/20061010/NYTU040LOGO )
"There are somewhere between 1.3 and 2.8 million homeless teens in
this country," said StandUp For Kids CEO Rick Koca. "With Virgin
Mobile's help, we're putting a stake in the ground. We're defining
a concrete number of young people to help, with an engaging and
relevant way to help them." Virgin Mobile's pro-social initiative,
"The RE*Generation," is a movement to help the millions of young
people across the country who are largely "invisible" to everyday
society. One of the company's charitable partners in this effort is
StandUp For Kids, a volunteer organization working on the streets
with homeless teens in 38 major cities nationwide. "American Eagle
Outfitters is proud to support Virgin Mobile's commitment to raise
awareness for the issue of teen homelessness, as well as provide
immediate help," said Marcie Eberhart, AE Foundation director. "We
hope that our involvement in the program encourages AE girls and
guys across the country to text for their peers in need." "Virgin
Mobile has a broad and extensive commitment to the issue of
homeless teens, including our ongoing donation of 5% of profits
from all downloadable content like ringtones and wallpapers," said
Ariel Rosen, Virgin Mobile's director of pro-social initiatives.
"We're particularly proud of this new Txt2Clothe program, which
provides the simplest way for anyone to get involved in a direct
act of kindness. This is one of many ways in which we empower our
customers to engage with this important social issue." About Virgin
Mobile USA, LLC Launched nationally in July of 2002, Virgin Mobile
USA is the nation's leading wireless youth network, serving more
than four million customers united by a passion for music and
entertainment. Virgin Mobile is a joint venture between Sir Richard
Branson's Virgin Group and Sprint Nextel, which operates one of the
largest 100-percent digital, nationwide PCS wireless networks in
the United States. J.D. Power and Associates has recognized Virgin
Mobile as America's top prepaid wireless carrier for Customer
Satisfaction Excellence and for providing "An Outstanding Customer
Service Experience" under the Certified Call Center Program.(SM)
Virgin Mobile phones are available at more than 35,000 stores, with
Top-Up cards available at more than 120,000 locations nationwide.
Virgin Mobile products can also be purchased online at
http://www.virginmobileusa.com/ or by calling Virgin Mobile At Your
Service (1-888-322-1122). About The RE*Generation Virgin Mobile
USA, together with the Virgin Group's charitable arm, Virgin Unite,
is helping a generation to help its own. The RE*Generation is a
movement to connect at-risk youth - homeless, in poverty, without
resources - with young people who want to help and make a
difference through a partnership with innovative non-profits
including YouthNoise and StandUp For Kids. For more information,
visit http://www.virginmobileusa.com/regeneration. About American
Eagle Outfitters: American Eagle Outfitters (NASDAQ:AEOS) is a
leading retailer that designs, markets and sells its own brand of
laidback, current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. AE's original
collection includes standards like jeans and graphic Ts as well as
essentials like accessories, outerwear, footwear, basics and
swimwear. American Eagle Outfitters currently operates 831 stores
in 50 states, the District of Columbia and Puerto Rico, and 72 AE
stores in Canada. AE also operates ae.com, which offers additional
sizes and styles of favorite AE merchandise and ships around the
world. In September of this year, the company launched a new
collection of dormwear and intimates. "aerie by American Eagle" is
now available in American Eagle stores across the country and at
aerie.com. It includes bras, undies, camis, hoodies, robes, boxers,
sweats and leggings for the AE girl. Designed to be sweetly sexy,
comfortable and cozy, aerie offers AE customers a new way to
express their personal style everyday, from the dormroom to the
coffee shop to the classroom. The company has also introduced
MARTIN + OSA, a new sportswear concept targeting 25 to 40 year-old
women and men. MARTIN + OSA carries apparel, accessories and
footwear, using denim and sport inspiration to design fun and put
sport back into sportswear. MARTIN + OSA currently operates four
stores and plans to open one additional store this year. For
additional information and updates, visit martinandosa.com.
http://www.newscom.com/cgi-bin/prnh/20061010/NYTU040LOGO
DATASOURCE: Virgin Mobile USA, LLC CONTACT: Jayne Wallace,
+1-908-607-4014, , or Corinne Nosal, +1-908-607-4235, , both for
Virgin Mobile USA and The RE*Generation Web site:
http://www.virginmobileusa.com/
http://www.virginmobileusa.com/regeneration http://www.ae.com/
http://www.martinandosa.com/
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