Apex Ai200 and Ai300 are exceptional new forged irons
designed for performance that stands alone. Apex Ti Fusion is a
breakthrough in ultra-premium iron innovation.
CARLSBAD, Calif., Aug. 12,
2024 /PRNewswire/ -- Today Callaway Golf, one of
the industry's leaders in equipment design, performance, and
innovation, announced their new line of Apex Irons. This
announcement is led by Apex Ai200 and Apex Ai300 offerings with
performance that stands alone. These are the only irons with a
forged body and forged Ai Smart Face for distance, feel, and
exceptional spin control.
Apex Ai200 is Callaway's most complete players distance iron,
featuring an elegant hollow-body design that blends performance and
precision. The forged hollow-body is combined with a Forged 455
Face Cup to create Tour-level sound and feel in a stunning, premium
profile. In addition to enhanced feel, the Forged 455 Face Cup
delivers outstanding speed across the face. This unique combination
of speed, feel, and consistency separates Apex Ai200 from the rest
in its category.
Apex Ai300 is Callaway's most complete forged game-improvement
iron, highlighted by an elegant cavity-back design with a slightly
larger profile that blends performance and forgiveness. This forged
cavity-back is also combined with a Forged 455 Face Cup to deliver
Tour-level sound and feel in a stunning, premium profile. And like
the Ai200, the unique combination of outstanding speed, feel, and
consistency separates Ai300 from the rest in its category.
Both irons achieve incredible consistency through Callaway's
groundbreaking Ai Smart Face. Using real golfer swing data combined
with artificial intelligence, the Ai Smart Face generates
outstanding speed and spin consistency with tight dispersion into
greens. Additionally, both irons promote optimized flight and
forgiveness. Strategically positioned MIM weighting ensures the
optimal CG (Center of Gravity) for the best launch windows. And the
Dynamic Sole Design ensures enhanced turf interaction to provide
more forgiveness through the turf.
Apex Ai200 Irons are available from 4-AW with stock True Temper
DG Mid 100 Steel Shafts and UST Mamiya HDC Recoil Dart
Graphite Shafts. Apex Ai300 Irons are available in 4-AW with stock
True Temper DG Mid 90 Steel Shafts and UST Mamiya HDC Recoil Dart
Shafts. Both irons are available at retail starting August 23 with a price of $1,400 for a standard 7-piece set.
This new Apex lineup also includes the ultra-premium Apex Ti
Fusion, Callaway's most advanced iron. This set is engineered with
no limitations for players who want to enhance their game with
breakthrough speed, feel, and control. It features an
industry-first forged titanium face that promotes faster ball
speeds for increased power.
Apex Ti Fusion breaks the tradeoff between a traditional
one-piece and two-piece iron by creating more deflection than
steel, with more urethane interaction and a forged body. An
advanced titanium face and hollow body construction provides
unimaginable feel, while the Ai Smart Face generates excellent
speed and spin consistency with tight dispersion into the green.
These irons are available at retail starting August 23 with a price of $2,100 for a standard 7-piece set. For more
information visit www.callawaygolf.com.
MEDIA CONTACTS
Jeff Newton
Callaway Golf
Jeff.Newton@callawaygolf.com
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SOURCE Callaway Golf
