Zeta Global Clarification on WhatCounts Acquisition
05 Maio 2023 - 2:56PM
Business Wire
Zeta Global (NYSE:ZETA), the AI-Powered Marketing Cloud, today
issued a clarification regarding the previously announced
acquisition of the WhatCounts business. On March 1, 2023, Zeta
entered into an agreement to purchase certain assets of WhatCounts,
Inc., including customer contracts, technology assets, and certain
employees.
In 1Q’23, the acquisition accounted for approximately $0.8
million of revenue, accounting for one-half of a point of
year-over-year revenue growth in the quarter. Our organic growth,
excluding the acquisition, was greater than 24% year-over-year. For
FY’23, we expect the WhatCounts contribution to be less than $4
million for the remainder of the year due to known expiration and
termination of significant customer contracts.
The primary purpose of the WhatCounts acquisition was to acquire
technology assets and certain employees. We believe we can get
significant synergies from integrating their Email Service Platform
(“ESP”). In doing so, we think we can take their current customers
as well as our existing customers and get them to be more
significant over time.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that
leverages advanced artificial intelligence (AI) and trillions of
consumer signals to make it easier for marketers to acquire, grow,
and retain customers more efficiently. Through the Zeta Marketing
Platform (ZMP), our vision is to make sophisticated marketing
simple by unifying identity, intelligence, and omnichannel
activation into a single platform – powered by one of the
industry’s largest proprietary databases and AI. Our enterprise
customers across multiple verticals are empowered to personalize
experiences with consumers at an individual level across every
channel, delivering better results for marketing programs. Zeta was
founded in 2007 by David A. Steinberg and John Sculley and is
headquartered in New York City with offices around the world. To
learn more, go to www.zetaglobal.com.
Forward-Looking Statements
This press release, together with other statements and
information publicly disseminated by the Company, contains certain
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. The Company intends
such forward-looking statements to be covered by the safe harbor
provisions for forward-looking statements contained in the Private
Securities Litigation Reform Act of 1995 and includes this
statement for purposes of complying with these safe harbor
provisions. Any statements made in this press release that are not
statements of historical fact, including statements about the
timing of when our generative AI capabilities will be available,
are forward-looking statements and should be evaluated as such.
Forward-looking statements include information concerning our
anticipated future financial performance, our market opportunities
and our expectations regarding our business plan and strategies.
These statements often include words such as “anticipate,”
“expect,” “suggests,” “plan,” “believe,” “intend,” “estimates,”
“targets,” “projects,” “should,” “could,” “would,” “may,” “will,”
“forecast,” “outlook,” “guidance” and other similar expressions. We
base these forward-looking statements on our current expectations,
plans and assumptions that we have made in light of our experience
in the industry, as well as our perceptions of historical trends,
current conditions, expected future developments and other factors
we believe are appropriate under the circumstances at such time.
Although we believe that these forward-looking statements are based
on reasonable assumptions at the time they are made, you should be
aware that many factors could affect our business, results of
operations and financial condition and could cause actual results
to differ materially from those expressed in the forward-looking
statements. These statements are not guarantees of future
performance or results. The forward-looking statements are subject
to and involve risks, uncertainties, and assumptions, and you
should not place undue reliance on these forward-looking
statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20230505005450/en/
Investor Relations Scott Schmitz ir@zetaglobal.com
Press James A. Pearson press@zetaglobal.com
Zeta Global (NYSE:ZETA)
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