Guitar Center & Fender(R) Joined Forces to Sell out 185 Tribute Series Eric Clapton BLACKIE(R) Stratocaster(R) Guitars in Only 7
30 Novembro 2006 - 3:11PM
Business Wire
Guitar Center, Inc. (Nasdaq: GTRC), America�s leading musical
instrument and professional audio retailer, made an enormous
contribution to the preservation of music history when it purchased
at auction, for $959,500, the Fender� Stratocaster� guitar once
owned by Eric Clapton and affectionately known as BLACKIE�. Guitar
Center also made history when 185 Fender� Custom Shop Tribute
Series BLACKIE� Stratocaster� guitars, meticulously handcrafted by
the renowned Fender� Custom Shop Master Builders, sold out in less
than 7 hours. A portion of the proceeds will benefit the legendary
artist�s Crossroads Centre in Antigua. The Crossroads Centre is an
internationally recognized treatment center for addiction, founded
by Clapton. The 185 guitars earmarked for the U.S. market were
offered for sale starting Friday, November 24, 2006, at precisely
10 a.m. EST, 9 a.m. CST, 8 a.m. MST and 7 a.m. PST, and were sold
strictly on a first-come, first-served basis through Guitar
Center�s more than 195 U.S. retail locations. Within the first two
minutes, 106 of the recreated BLACKIE� guitars had been sold to
eager aficionados, each at $20,000. In just over 7 hours, the
remaining guitars were completely sold. �I am delighted to hear
that the replica of BLACKIE�, which was a guitar very special to
me, has proved to be such a success and that the project will help
support The Crossroads Centre, Antigua and in particular the new
transitional living facility that Crossroads is in the process of
acquiring in Delray Beach, Florida,� said Eric Clapton. BLACKIE�, a
mid-1950s Fender� Stratocaster� guitar pieced together by Clapton
himself from numerous individual Fender� guitars, was Clapton�s
main instrument throughout the 1970s and �80s. Clapton�s albums 461
Ocean Boulevard, Slowhand, No Reason to Cry and Just One Night,
among others, were all recorded with BLACKIE�. In addition to
memorable solo tours, Clapton and BLACKIE� shared the stage with
Pete Townshend, the Rolling Stones, Bob Dylan, Muddy Waters and The
Band. This historic addition to the Custom Shop Tribute Series
replicates BLACKIE� down to the smallest of details � from the
worn-to-the-wood body, to the neck re-shaped by Eric�s hand as he
played a thousand heartfelt solos, to the unmistakable cigarette
burns on the headstock. When Clapton envisioned his Crossroads
Centre, now an internationally renowned treatment facility for
addiction disorders in Antigua, he offered his famed �BLACKIE��
Fender� Stratocaster� for sale at auction through the prestigious
Christie�s auctioneers. The auction was held on June 24, 2004, in
New York City. There, Guitar Center purchased it for $959,500 � one
of the highest prices on record ever paid for a guitar. Guitar
Center, a leading sponsor of Clapton�s landmark Crossroads festival
in Dallas, brought the guitar to Fender��s Custom Shop in Corona,
California, where Fender��s experienced Master Builders
meticulously measured it millimeter by millimeter, analyzing every
part of the original BLACKIE�. Their precision extended to
reproducing the legendary distressed #50 �Duck Bros� road case
complete with stenciled London phone number 01 486 8056 and
artificially aging the finish to ensure an authentic vintage look.
Clapton himself approved this incredible accomplishment, as
indicated on a Certificate of Authenticity personally signed by
Eric Clapton himself. Commenting on the success of the BLACKIE�
project, Alan Waite, Sr. V.P. Sales � USA & Canada for Fender�
Musical Instruments Corporation, stated, �Without the creative
genius of Eric Clapton, the extraordinary commitment of Guitar
Center, and the dedication of the people at Fender�, this historic
occasion could not have happened.� Guitar Center�s Vice President
of Merchandising, Guitar Division, Keith Brawley, stated, �Everyone
at Guitar Center is extremely proud of our association with Eric
Clapton and Fender�, and we�re excited for all the players and
collectors who will enjoy these incredible instruments. We are
equally delighted that the sales of these guitars will additionally
result in a charitable donation to support the Crossroads Centre
and their efforts to battle substance abuse.� Because of the
continuing high consumer demand for instantly collectable guitars,
the Fender� Custom Shop Tribute Series Master Craftsmen are already
hard at work on their 2007 spring edition. For more information,
visit www.fender.com. Guitar Center, Inc. (Nasdaq: GTRC), America's
leading musical instrument and professional audio retailer, made an
enormous contribution to the preservation of music history when it
purchased at auction, for $959,500, the Fender(R) Stratocaster(R)
guitar once owned by Eric Clapton and affectionately known as
BLACKIE(R). Guitar Center also made history when 185 Fender(R)
Custom Shop Tribute Series BLACKIE(R) Stratocaster(R) guitars,
meticulously handcrafted by the renowned Fender(R) Custom Shop
Master Builders, sold out in less than 7 hours. A portion of the
proceeds will benefit the legendary artist's Crossroads Centre in
Antigua. The Crossroads Centre is an internationally recognized
treatment center for addiction, founded by Clapton. The 185 guitars
earmarked for the U.S. market were offered for sale starting
Friday, November 24, 2006, at precisely 10 a.m. EST, 9 a.m. CST, 8
a.m. MST and 7 a.m. PST, and were sold strictly on a first-come,
first-served basis through Guitar Center's more than 195 U.S.
retail locations. Within the first two minutes, 106 of the
recreated BLACKIE(R) guitars had been sold to eager aficionados,
each at $20,000. In just over 7 hours, the remaining guitars were
completely sold. "I am delighted to hear that the replica of
BLACKIE(R), which was a guitar very special to me, has proved to be
such a success and that the project will help support The
Crossroads Centre, Antigua and in particular the new transitional
living facility that Crossroads is in the process of acquiring in
Delray Beach, Florida," said Eric Clapton. BLACKIE(R), a mid-1950s
Fender(R) Stratocaster(R) guitar pieced together by Clapton himself
from numerous individual Fender(R) guitars, was Clapton's main
instrument throughout the 1970s and '80s. Clapton's albums 461
Ocean Boulevard, Slowhand, No Reason to Cry and Just One Night,
among others, were all recorded with BLACKIE(R). In addition to
memorable solo tours, Clapton and BLACKIE(R) shared the stage with
Pete Townshend, the Rolling Stones, Bob Dylan, Muddy Waters and The
Band. This historic addition to the Custom Shop Tribute Series
replicates BLACKIE(R) down to the smallest of details -- from the
worn-to-the-wood body, to the neck re-shaped by Eric's hand as he
played a thousand heartfelt solos, to the unmistakable cigarette
burns on the headstock. When Clapton envisioned his Crossroads
Centre, now an internationally renowned treatment facility for
addiction disorders in Antigua, he offered his famed "BLACKIE(R)"
Fender(R) Stratocaster(R) for sale at auction through the
prestigious Christie's auctioneers. The auction was held on June
24, 2004, in New York City. There, Guitar Center purchased it for
$959,500 -- one of the highest prices on record ever paid for a
guitar. Guitar Center, a leading sponsor of Clapton's landmark
Crossroads festival in Dallas, brought the guitar to Fender(R)'s
Custom Shop in Corona, California, where Fender(R)'s experienced
Master Builders meticulously measured it millimeter by millimeter,
analyzing every part of the original BLACKIE(R). Their precision
extended to reproducing the legendary distressed #50 "Duck Bros"
road case complete with stenciled London phone number 01 486 8056
and artificially aging the finish to ensure an authentic vintage
look. Clapton himself approved this incredible accomplishment, as
indicated on a Certificate of Authenticity personally signed by
Eric Clapton himself. Commenting on the success of the BLACKIE(R)
project, Alan Waite, Sr. V.P. Sales - USA & Canada for
Fender(R) Musical Instruments Corporation, stated, "Without the
creative genius of Eric Clapton, the extraordinary commitment of
Guitar Center, and the dedication of the people at Fender(R), this
historic occasion could not have happened." Guitar Center's Vice
President of Merchandising, Guitar Division, Keith Brawley, stated,
"Everyone at Guitar Center is extremely proud of our association
with Eric Clapton and Fender(R), and we're excited for all the
players and collectors who will enjoy these incredible instruments.
We are equally delighted that the sales of these guitars will
additionally result in a charitable donation to support the
Crossroads Centre and their efforts to battle substance abuse."
Because of the continuing high consumer demand for instantly
collectable guitars, the Fender(R) Custom Shop Tribute Series
Master Craftsmen are already hard at work on their 2007 spring
edition. For more information, visit www.fender.com.
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