Say Goodbye to Compromise, Say Hello to Pampers Pure Protection That Works
22 Fevereiro 2018 - 1:34PM
Business Wire
Introducing new Pampers Pure Diapers and
Wipes Collection – made with 0% chlorine bleaching, fragrance,
parabens and 100% Pampers protection
For parents searching for diaper and wipe options in the
“natural” category who don’t want to sacrifice performance, the new
Pampers Pure Collection offers another choice. It is the first-ever
diaper and wipe collection made with premium cotton and other
thoughtfully selected materials, stylish prints, and the Pampers
protection parents around the world know and trust. And it all
started with a mom at Pampers.
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the full release here:
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Introducing New Pampers Pure Diapers and
Wipes Collection (Photo: Business Wire)
After giving birth to twin girls, Sara Giovanni, a scientist at
Pampers, couldn’t find an option that had everything she was
looking for in diapers and wipes for her daughters. She hated
making compromises on softness or protection or style, and knew
many other parents felt the same.
“Motherhood made me very aware and focused on each and every
decision I made for my girls. As my choices shifted towards more
naturally-inspired products, I found the current diaper and wipe
options were just not cutting it,” she said. “I was craving an
option that would deliver on protection and performance while also
reflecting my lifestyle choices, and I knew my job at Pampers put
me in a unique position to help.”
Inspired by her own experience, Sara made it her mission to help
create a Pampers diaper offering that was made with premium cotton,
plant-based and other soft materials, protected against leaks just
like Pampers, and looked cute and stylish. This became the
inspiration behind the new Pampers Pure Collection, made with 0%
chlorine bleaching, fragrance, parabens and 100% Pampers
protection.
Pampers Pure diapers and wipes are:
- Made without chlorine bleaching,
fragrance, lotion, parabens, natural rubber latex and the 26
allergens identified by the European Union
- Dermatologically tested and clinically
proven hypoallergenic and gentle for baby’s delicate skin
- Made with Pampers trusted leakage and
dryness protection
Pampers Pure Protection diapers are also independently reviewed
and accredited as skin safe by the Skin Health Alliance. Each size
option of Pampers Pure Protection diapers features different
stylish, fun prints (llamas, corgis, and sloths, oh my!), and the
much-loved Wetness Indicator.
Pampers Aqua Pure wipes are designed to give parents Pampers'
highest water content wipe while still delivering outstanding skin
protection. The wipes are crafted with carefully-selected
ingredients including 99% pure water and a touch of premium cotton,
making them safe and soft even on delicate newborn faces, hands and
bottoms.
“Parents rightfully expect it all, and yet when it comes to the
diapers and wipes category, many have been forced to compromise,”
said E. Yuri Hermida, P&G NA VP Baby Care. “We’ve talked to
thousands of parents and heard that while today’s natural category
diaper and wipe options provide certain qualities parents desire,
they struggle to find a product that delivers the leak protection,
style, and features they’re looking for in one complete package. In
fact, of the 57% of moms who use natural products for their babies,
only 3% buy natural diapers most often. We’re excited to extend our
product offerings with our new Pampers Pure Collection to provide
parents another trusted option for their babies.”
The Pampers Pure Collection holds itself to the same safety
standards as all Pampers products. More than 25 million babies and
toddlers use Pampers every day making it among the safest products
in the world.
Pampers Pure Protection diapers are available in sizes N through
5 for a suggested retail price of $11.99. Pampers Aqua Pure wipes
are available for a suggested retail price of $5.97. Pricing is at
the sole discretion of the retailer.
The Pampers Pure Collection will be broadly available online and
at major retailers nationwide as early as February and continuing
into March.
About Pampers®
For more than 50 years, parents have trusted Pampers to care for
their babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Rewards program, and find
ideas and information to help your baby get the most out of love,
sleep and play.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180222006020/en/
P&G Baby Care CommunicationsLaura Dressman,
513-482-0619Dressman.lp@pg.comorMSLGROUP (for Pampers)Deanna
Kugler, 646-500-7712Deanna.Kugler@mslgroup.com
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