Grindr, in Partnership with Bucksense, Launches Self-Service Advertising Product
29 Agosto 2018 - 7:00AM
Business Wire
Grindrads.com is a self-service product
offering that empowers advertisers of all sizes and budgets
opportunity to engage the powerful LGBTQ consumer segment.
Today, Grindr, the world’s largest social networking app for
gay, bi, trans and queer people, and Bucksense, the programmatic
platform for agile marketers, announced the launch of an innovative
service, designed to connect Grindr’s LGBTQ+ audience and
advertisers directly. Through the power of Bucksense’s platform
Directopub, Grindr can now offer its ad inventory directly to
advertisers of all sizes, budgets and expertise on a global
scale.
Bucksense’s Directopub is a white-label solution that gives
publishers the ability to serve the whole spectrum of
direct-to-advertiser opportunities. Through this new partnership,
Grindr now has its own branded, self-serve platform backed by the
size and expertise of Bucksense’s Customer Service team and
tailored to the varying skill level and needs of advertisers.
Advertisers who wish to launch campaigns on Grindr can do so
quickly and easily, while reaching the right audience and inventory
and avoiding the complex and costly steps and touchpoints commonly
found on other platforms. Not only does this partnership provide
all advertisers direct access to the enormous spending power of the
LGBTQ+ community, but this self-service platform will also enable
small, LGBTQ-owned businesses with limited budgets to directly
reach their community.
“Cutting out the intermediaries simply makes sense for the main
parties involved,” said Cristian Carnevale, CEO of Bucksense.
“Grindr shares our vision that proper use of technology can enable
advertisers of all budgets to reach publishers directly, rather
than adding steps and complexity to what should be a relatively
simple process.”
For Grindr, this service will allow the company to address the
needs and demand from smaller advertisers in an economically
beneficial way for all parties. Advertisers with modest budgets can
reach their target audience with state-of-the-art tools the ensures
spend going to media, instead of being exhausted through fees.
“We are very happy with Directopub and our partnership with the
Bucksense team, and we are excited for what this opportunity means
for our advertisers and our community,” said Scott Chen, CTO and
president at Grindr. “They were able to put together a fully
customized platform and service for us in a very short period of
time. This will enable us to grow and keep more revenue and let our
team focus on serving our users with better and more localized
experiences, which is what we do best.”
To access more information on Grindr’s direct-to-publisher
self-service offering or to launch a new advertising campaign,
please visit https://www.grindrads.com/index.html.
About Bucksense
Bucksense is the platform for advertisers and publishers looking
to bring media buying in house. With its Self-Serve, Open API, and
Whitelabel solutions, Bucksense offers marketers control over media
buying: From FULL spend and placement transparency to the most
advanced campaign management functions.
Part of Acotel Group SpA (ACO:IM), Bucksense is currently the
platform of choice for 350+ agencies worldwide:
www.bucksense.com
About Grindr
With 3.8 million daily active users in every country in the
world, Grindr is the largest LGBTQ+ mobile social network. Since
its launch in 2009, Grindr has grown to become a fundamental part
of users' daily lives globally. The company continues to expand
their ecosystem to enable all users to connect to the world around
them. Through INTO, a digital content platform for and by the
LGBTQ+ community, various events, and experiential opportunities,
Grindr is helping users engage across the spectrum.
Headquartered in West Hollywood, California, Grindr is a
Certified Transgender-Inclusive Business that encompasses a diverse
and passionate family of makers, innovators, leaders, and most
importantly, doers. Grindr employees are fueled by an endless
curiosity, an ability to embrace change, a respectful and
collaborative work environment, and a knack for crossing every
finish line. Grindr is proud to have been recognized by Fast
Company as one of the ten "Most Innovative Social Media Companies
in 2016" and by Forbes as a "model for corporate social
responsibility." Grindr is available on the App Store and Google
Play.
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version on businesswire.com: https://www.businesswire.com/news/home/20180829005147/en/
BucksenseAdrian Rubio, 1-888-710-2825SVP, Corporate
DevelopmentAdrian.Rubio@bucksense.comorGrindrLanden Zumwalt,
424-260-5264Director, Corporate
CommunicationsLanden.Zumwalt@Grindr.com