Fourth quarter revenue increased 36% to a record $390 million

Full year revenue increased 43% to $1.2 billion

Daily Active Users were flat sequentially at 186 million

Snap Inc. (NYSE: SNAP) today announced financial results for the quarter and full year ended December 31, 2018.

Financial Highlights

  • Operating cash flow improved by $50 million to $(126) million in Q4 2018, compared to the prior year.
  • Free Cash Flow improved by $49 million to $(149) million in Q4 2018, compared to the prior year.
  • Common shares outstanding plus shares underlying stock-based awards totaled 1,507 million at December 31, 2018, compared with 1,453 million one year ago.
  • Revenue increased 36% to a record $390 million in Q4 2018, compared to the prior year.
  • Operating loss improved $166 million to $(195) million in Q4 2018, compared to the prior year.
  • Net loss improved $158 million to $(192) million in Q4 2018, compared to the prior year.
  • Adjusted EBITDA loss improved $109 million to $(50) million in Q4 2018, compared to the prior year.

“In 2018, we focused on building a foundation to scale the business over the long-term by driving sustainable product innovation, scaling our advertising platform, and hiring the leadership team that will help us achieve our future goals,” said Evan Spiegel, CEO. “We ended the year with user engagement stabilizing and have started rolling out the new version of our Android application to a small percentage of our community. We are substantially closer to achieving profitability, as we have maintained a relatively flat cost structure across the past five quarters while growing full-year revenue 43 percent year-over-year.”

 

Three Months Ended

December 31,

  Percent   Year Ended December 31,   Percent   2017       2018   Change   2017       2018   Change (Unaudited) (dollars and shares in thousands, except per share amounts)   Cash used in operating activities $ (176,083 ) $ (126,054 ) (28 )% $ (734,667 ) $ (689,924 ) (6 )% Free Cash Flow $ (197,295 ) $ (148,795 ) 25 % $ (819,185 ) $ (810,166 ) 1 % Common shares outstanding plus shares underlying stock-based awards 1,453,004 1,506,623 4 % 1,453,004 1,506,623 4 % Operating loss $ (360,964 ) $ (194,707 ) (46 )% $ (3,485,576 ) $ (1,268,450 ) (64 )% Revenue $ 285,693 $ 389,822 36 % $ 824,949 $ 1,180,446 43 % Net loss $ (349,977 ) $ (191,668 ) (45 )% $ (3,445,066 ) $ (1,255,911 ) (64 )% Adjusted EBITDA $ (158,922 ) $ (50,363 ) 68 % $ (720,056 ) $ (575,637 ) 20 % Diluted net loss per share attributable to common stockholders $ (0.28 ) $ (0.14 ) (48 )% $ (2.95 ) $ (0.97 ) (67 )% Non-GAAP diluted net loss per share $ (0.13 ) $ (0.04 ) (65 )% $ (0.61 ) $ (0.47 ) (23 )%

Q4 2018 Summary & Key Highlights

We ended the year stabilizing Daily Active Users and enhancing engagement across key metrics:

  • DAUs were 186 million in Q4 2018, compared to 187 million in Q4 2017 and 186 million in Q3 2018.
  • In Q4 2018, our iOS DAU increased both quarter-over-quarter and year-over-year, and average time spent on iOS grew faster during Q4 2018 than during Q4 2017.
  • We reached over 70% of the total 13- to 34-year-old U.S. population with premium mobile video ads on a monthly basis.
  • On average, over 70% of users played with or viewed a Lens every day. Users played with or viewed Lenses 700 million times on New Year’s Eve, up nearly 40% year-over-year.

Our commitment to providing high-quality, made-for-mobile video experiences across the Snapchat platform is yielding positive results:

  • 30% more people are now watching Publisher Stories and Shows every day compared to last year, and each person is consuming more of these Stories per day on average.
  • In Q4 2018, more than 60% of ESPN’s “SportsCenter” audience tuned in three or more times per week.
  • “Dead Girls Detective Agency,” a new Snap Original Show produced by our joint venture with NBCUniversal, reached more than 14 million unique viewers, and over 40% of the users that completed the first episode went on to watch the entire season.
  • Bitmoji Stories, a new cartoon starring Snapchatters and their friends, reached over 40 million viewers in December.
  • NBC News announced that two thirds of the 25 to 35 million Snapchatters watching its Stay Tuned show represented a net new audience for them.

We strengthened our international content offerings:

  • We increased the breadth and depth of our content across international markets including France, Germany, Ireland, Norway, the UK, India, and the Middle East.
  • We saw success with localized partners such as Filter Copy in India and Layalina in the Middle East to reach audiences drawn to local, culturally relevant content.

We drove continued product innovation:

  • We began to roll out our new Android application and early test results are promising, especially on less performant devices, including a 20% reduction in the average time it takes to open Snapchat.
  • We expanded our augmented reality platform and launched Snap Camera, which lets people use their favorite Lenses when creating or streaming video on desktop and laptop computers.
  • By the end of 2018, over 300,000 Lenses had been created by our community through Lens Studio, and those Lenses were viewed over 35 billion times.
  • We launched Lens Challenges, where users can participate in challenges in Lens Explorer by creating a Snap with a Lens that is themed to a particular song, dance, holiday, or event.
  • We introduced Friendship Profiles, a collection of images, videos, messages, links, and more that users and friends have saved in Chat. Friendship Profiles make it easy to find favorite Memories and the important things that are saved over time in one place.

We created new products which drove greater monetization:

  • Commercials, our 6-second non-skippable video ad, continued to perform well. The majority was transacted via our Premium Content Targeting tool, a part of our Self-Serve Platform for large brands and agencies.
  • Collection Ads, which enable a business to showcase four products in a single Snap, drove over twice the return on ad spend versus our comparable formats in Q4 2018.
  • We launched Product Catalogs, which offer a simple, scalable way for eCommerce businesses to use their websites to create Snap Ads.
  • The Snap Pixel continued to see growth with over 600 million purchase events in Q4 2018 up from 230 million in Q3 2018.
  • We made improvements to machine learning models for app installs and lower-funnel bidding events, which contributed to higher always-on revenue, showing that our commitment to performance advertisers is paying off.

We brought together an experienced leadership team to lead us through the next important chapter of Snap:

  • We welcomed several talented and experienced leaders from some of the world’s leading tech and media companies, including Jared Grusd, our Chief Strategy Officer, and Jeremi Gorman, our Chief Business Officer. Julie Henderson will be joining us shortly as our Chief Communications Officer.

Financial Guidance

The following forward-looking statements reflect our expectations for the first quarter of 2019 as of February 5, 2019, and are subject to substantial uncertainty. This guidance assumes, among other things, that no business acquisitions, investments, restructurings, or legal settlements are concluded in the quarter. Our results are based on assumptions that we believe to be reasonable as of this date, but may be materially affected by many factors, as discussed below in “Forward-Looking Statements.”

Q1 2019 Outlook

  • Revenue is expected to be between $285 million and $310 million, or grow between 24% and 34% compared to Q1 2018.
  • Adjusted EBITDA is expected to be between $(165) million and $(140) million, compared to $(218) million in Q1 2018.

Conference Call Information

Snap Inc. will host a conference call to discuss the results at 2:00 p.m. Pacific / 5:00 p.m. Eastern today. The live audio webcast along with supplemental information will be accessible at investor.snap.com. A recording of the webcast will also be available following the conference call.

Snap Inc. uses the investor.snap.com and snap.com/news websites as means of disclosing material non-public information and for complying with its disclosure obligation under Regulation FD.

Definitions

Free Cash Flow is defined as net cash provided by (used in) operating activities, reduced by purchases of property and equipment.

Common shares outstanding plus shares underlying stock-based awards includes common shares outstanding, restricted stock units, restricted stock awards, and outstanding stock options.

Adjusted EBITDA is defined as net income (loss), excluding interest income; interest expense; other income (expense) net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and related payroll tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time.

A Daily Active User (DAU) is defined as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average DAUs for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter.

Average revenue per user (ARPU) is defined as quarterly revenue divided by the average DAUs.

A Monthly Active User (MAU) is defined as a registered Snapchat user who opens the Snapchat application at least once during the 30-day period ending on the calendar month-end. We calculate average Monthly Active Users for a particular quarter by calculating the average of the MAUs as of each calendar month-end in that quarter.

Note: For adjustments and additional information regarding the non-GAAP financial measures and other items discussed, please see “Non-GAAP Financial Measures,” “Reconciliation of GAAP to Non-GAAP Financial Measures,” and “Supplemental Financial Information and Business Metrics.”

About Snap Inc.

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding guidance, our future results of operations or financial condition, business strategy and plans, user growth and engagement, product initiatives, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “going to,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this press release.

You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this press release primarily on our current expectations and projections about future events and trends that we believe may affect our business, financial condition, results of operations, and prospects. These forward-looking statements are subject to risks and uncertainties related to: our financial performance; our lack of profitability to date; our ability to generate and sustain positive cash flow; our ability to attract and retain users, publishers, and advertisers; competition and new market entrants; managing our international expansion and our growth and future expenses; compliance with new laws and regulations; our ability to maintain, protect, and enhance our intellectual property; our ability to attract and retain qualified and key personnel; and future acquisitions or investments, as well as risks, uncertainties, and other factors described in “Risk Factors” and elsewhere in our most recent report on Form 10-Q filed with the SEC, which is available on the SEC’s website at www.sec.gov. Additional information will be made available in Snap Inc.’s annual report on Form 10-K for the year ended December 31, 2018 and other filings that we make from time to time with the SEC. In addition, any forward-looking statements contained in this press release are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.

Non-GAAP Financial Measures

To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use certain non-GAAP financial measures, as described below, to understand and evaluate our core operating performance. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors’ overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP.

We use the non-GAAP financial measure of Free Cash Flow, which is defined as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. We believe Free Cash Flow is an important liquidity measure of the cash that is available, after capital expenditures, for operational expenses and investment in our business and is a key financial indicator used by management. Additionally, we believe that Free Cash Flow is an important measure since we use third-party infrastructure partners to host our services and therefore we do not incur significant capital expenditures to support revenue generating activities. Free Cash Flow is useful to investors as a liquidity measure because it measures our ability to generate or use cash. Once our business needs and obligations are met, cash can be used to maintain a strong balance sheet and invest in future growth.

We use the non-GAAP financial measure of Adjusted EBITDA, which is defined as net income (loss); excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and related payroll tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. We believe that Adjusted EBITDA helps identify underlying trends in our business that could otherwise be masked by the effect of the expenses that we exclude in Adjusted EBITDA.

We use the non-GAAP financial measure of non-GAAP net loss, which is defined as net income (loss); excluding amortization of intangible assets; stock-based compensation expense and related payroll tax expense; certain other non-cash or non-recurring items impacting net income (loss) from time to time; and related income tax adjustments. Non-GAAP net loss and weighted average diluted shares are then used to calculate non-GAAP diluted net loss per share. Similar to Adjusted EBITDA, we believe these measures help identify underlying trends in our business that could otherwise be masked by the effect of the expenses we exclude in the measure.

We believe that these non-GAAP financial measures provide useful information about our financial performance, enhance the overall understanding of our past performance and future prospects, and allow for greater transparency with respect to key metrics used by our management for financial and operational decision-making. We are presenting these non-GAAP measures to assist investors in seeing our financial performance through the eyes of management, and because we believe that these measures provide an additional tool for investors to use in comparing our core financial performance over multiple periods with other companies in our industry.

For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measure, please see “Reconciliation of GAAP to Non-GAAP Financial Measures.”

Snap Inc., “Snapchat,” and our other registered and common law trade names, trademarks, and service marks are the property of Snap Inc. or our subsidiaries.

SNAP INC. CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands, unaudited)

   

Three Months Ended

December 31,

 

Twelve Months Ended

December 31,

  2017       2018     2017       2018   Cash flows from operating activities Net loss $ (349,977 ) $ (191,668 ) $ (3,445,066 ) $ (1,255,911 ) Adjustments to reconcile net loss to net cash used in operating activities: Depreciation and amortization 18,786 22,682 61,288 91,648 Stock-based compensation 181,044 121,772 2,639,895 538,211 Deferred income taxes (3,093 ) (512 ) (17,490 ) (383 ) Excess inventory reserve and related asset impairment — — 21,997 — Lease exit charges — (235 ) — 33,033 Other (2,642 ) (224 ) (6,356 ) (903 ) Change in operating assets and liabilities, net of effect of acquisitions: Accounts receivable, net of allowance (79,844 ) (93,443 ) (104,357 ) (77,506 ) Prepaid expenses and other current assets 9,182 4,653 (39,783 ) 1,594 Other assets 3,774 1,471 (4,771 ) 21,785 Accounts payable 45,593 11,106 49,696 (33,532 ) Accrued expenses and other current liabilities (2,461 ) 339 100,988 (14,325 ) Other liabilities   3,555     (1,995 )   9,292     6,365   Net cash used in operating activities   (176,083 )   (126,054 )   (734,667 )   (689,924 ) Cash flows from investing activities Purchases of property and equipment (21,212 ) (22,741 ) (84,518 ) (120,242 ) Sales of property and equipment — 11,276 — 11,276 Purchases of intangible assets (82 ) — (8,107 ) (2,565 ) Non-marketable investments (2,500 ) (1,235 ) (10,030 ) (22,495 ) Cash paid for acquisitions, net of cash acquired (33,604 ) (815 ) (386,011 ) (815 ) Purchases of marketable securities (449,861 ) (335,451 ) (3,862,637 ) (1,653,918 ) Sales of marketable securities 69,979 — 511,068 45,007 Maturities of marketable securities   651,898     511,404     2,483,225     2,438,206   Net cash provided by (used in) investing activities   214,618     162,438     (1,357,010 )   694,454   Cash flows from financing activities Proceeds from the exercise of stock options 4,524 123 11,379 47,988 Stock repurchases from employees for tax withholdings (26,922 ) — (394,156 ) (551 ) Proceeds from issuance of Class A common stock in initial public offering, net of underwriting commissions — — 2,657,797 — Payments of initial public offering issuance costs   —     —     (9,672 )   —   Net cash provided by (used in) financing activities   (22,398 )   123     2,265,348     47,437   Change in cash, cash equivalents, and restricted cash 16,137 36,507 173,671 51,967 Cash, cash equivalents, and restricted cash, beginning of period   320,870     352,467     163,336     337,007   Cash, cash equivalents, and restricted cash, end of period $ 337,007   $ 388,974   $ 337,007   $ 388,974   Supplemental disclosures Cash paid for income taxes $ 789 $ 443 $ 6,226 $ 3,598 Supplemental disclosures of non-cash activities Assumed equity awards in acquisitions $ — $ — $ 3,911 $ — Purchase consideration liabilities related to acquisitions $ 4,714 $ — $ 16,486 $ — Recognition of leased facility asset and lease financing obligation $ 344 $ 443 $ 1,451 $ 1,735 Net change in accounts payable and accrued expenses and other current liabilities related to property and equipment additions $ 17,294 $ (2,074 ) $ 13,139 $ (7,764 )   SNAP INC. CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except per share amounts, unaudited)

   

Three Months Ended

December 31,

 

Year Ended

December 31,

  2017       2018     2017       2018     Revenue $ 285,693 $ 389,822 $ 824,949 $ 1,180,446 Costs and expenses: Cost of revenue 191,246 212,948 717,462 798,865 Research and development 233,838 164,443 1,534,863 772,185 Sales and marketing 110,458 99,474 522,605 400,824 General and administrative   111,115     107,664     1,535,595     477,022   Total costs and expenses   646,657     584,529     4,310,525     2,448,896   Operating loss (360,964 ) (194,707 ) (3,485,576 ) (1,268,450 ) Interest income 6,070 7,513 21,096 27,228 Interest expense (876 ) (1,111 ) (3,456 ) (3,894 ) Other income (expense), net   2,553     (3,715 )   4,528     (8,248 ) Loss before income taxes (353,217 ) (192,020 ) (3,463,408 ) (1,253,364 ) Income tax benefit (expense)   3,240     352     18,342     (2,547 ) Net loss $ (349,977 ) $ (191,668 ) $ (3,445,066 ) $ (1,255,911 ) Net loss per share attributable to Class A, Class B, and Class C common stockholders: Basic $ (0.28 ) $ (0.14 ) $ (2.95 ) $ (0.97 ) Diluted $ (0.28 ) $ (0.14 ) $ (2.95 ) $ (0.97 ) Weighted average shares used in computation of net loss per share: Basic   1,247,017     1,324,858     1,166,085     1,300,568   Diluted   1,247,017     1,324,858     1,166,085     1,300,568     SNAP INC. CONSOLIDATED BALANCE SHEETS

(in thousands, except par value)

   

December 31,

2017

 

September 30,

2018

 

December 31,

2018

(unaudited) (unaudited) Assets Current assets Cash and cash equivalents $ 334,063 $ 350,398 $ 387,149 Marketable securities 1,708,976 1,064,009 891,914 Accounts receivable, net of allowance 279,473 261,833 354,965 Prepaid expenses and other current assets   44,282     48,887     41,900   Total current assets 2,366,794 1,725,127 1,675,928 Property and equipment, net 166,762 216,609 212,560 Intangible assets, net 166,473 136,473 126,054 Goodwill 639,882 634,186 632,370 Other assets   81,655     71,381     67,194   Total assets $ 3,421,566   $ 2,783,776   $ 2,714,106   Liabilities and Stockholders’ Equity Current liabilities Accounts payable $ 71,194 $ 20,175 $ 30,876 Accrued expenses and other current liabilities   275,062     265,345     261,815   Total current liabilities 346,256 285,520 292,691 Other liabilities   82,983     114,164     110,416   Total liabilities   429,239     399,684     403,107   Commitments and contingencies Stockholders’ equity Class A non-voting common stock, $0.00001 par value. 3,000,000 shares authorized, 883,022, 976,066, and 999,304 shares issued and outstanding at December 31, 2017, September 30, 2018, and December 31, 2018, respectively. 9 10 10 Class B voting common stock, $0.00001 par value. 700,000 shares authorized, 122,564, 93,660, and 93,845 shares issued and outstanding at December 31, 2017, September 30, 2018, and December 31, 2018, respectively. 1 1 1 Class C voting common stock, $0.00001 par value. 260,888 shares authorized, 216,616, 221,491, and 224,611 shares issued and outstanding at December 31, 2017, September 30, 2018, and December 31, 2018, respectively 2 2 2 Additional paid-in capital 7,634,825 8,098,519 8,220,417 Accumulated other comprehensive income 14,157 6,470 3,147 Accumulated deficit   (4,656,667 )   (5,720,910 )   (5,912,578 ) Total stockholders’ equity   2,992,327     2,384,092     2,310,999   Total liabilities and stockholders’ equity $ 3,421,566   $ 2,783,776   $ 2,714,106     SNAP INC. RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES

(in thousands, unaudited)

   

Three Months Ended

December 31,

 

Twelve Months Ended

December 31,

  2017       2018     2017       2018   Free Cash Flow reconciliation: Net cash used in operating activities $ (176,083 ) $ (126,054 ) $ (734,667 ) $ (689,924 ) Less: Purchases of property and equipment   (21,212 )   (22,741 )   (84,518 )   (120,242 ) Free Cash Flow $ (197,295 ) $ (148,795 ) $ (819,185 ) $ (810,166 )  

Three Months Ended

December 31,

Twelve Months Ended

December 31,

  2017     2018     2017    

2018

  Adjusted EBITDA reconciliation: Net loss $ (349,977 ) $ (191,668 ) $ (3,445,066 ) $ (1,255,911 ) Add (deduct): — Interest income (6,070 ) (7,513 ) (21,096 ) (27,228 ) Interest expense 876 1,111 3,456 3,894 Other (income) expense, net (2,553 ) 3,715 (4,528 ) 8,248 Income tax (benefit) expense (3,240 ) (352 ) (18,342 ) 2,547 Depreciation and amortization 18,786 22,682 61,288 91,648 Stock-based compensation expense 181,044 121,772 2,639,895 538,211 Payroll tax expense related to stock-based compensation 2,212 2,015 24,470 21,927 Spectacles inventory-related charges(1) — — 39,867 — Reduction in force charges(2) — — — 9,884 Lease exit charges(3)   —     (2,125 )   —     31,143   Adjusted EBITDA $ (158,922 ) $ (50,363 ) $ (720,056 ) $ (575,637 )   (1)   Spectacles inventory-related charges in the third quarter of 2017 were primarily related to excess inventory reserves and inventory purchase commitment cancellation charges. These charges are non-recurring and not reflective of underlying trends in our business.   (2) Reduction in force charges in the first quarter of 2018 were related to a reduction in force plan impacting approximately 7% of our global headcount, primarily in engineering and sales. The charges are composed primarily of severance expense and related payroll tax expense. These charges are non-recurring and not reflective of underlying trends in our business. Additionally, we recognized a stock-based compensation forfeiture benefit of $31.5 million, which is included in the stock-based compensation expense line item above.   (3) We exited various operating leases prior to the end of the contractual lease term, primarily as a result of moving to a centralized corporate office located in Santa Monica, California. In the three months and year ended December 31, 2018, we recorded lease exit charges of $(0.2) million and $33.0 million, respectively. The charges primarily included the present value of our remaining lease obligation on the cease use dates that occurred during the quarter, net of estimated sublease income. As of December 31, 2018, we have exited all properties associated with this event. Changes to our estimated sublease income, including actual contracted sublease income, may result in incremental lease exit charge activity in the period determined. Additionally, we recognized a gain on the sale of buildings sold as a result of moving to our centralized corporate office, which is included in lease exit charges above for the three months and year ended December 31, 2018. These charges are non-recurring and not reflective of underlying trends in our business.   SNAP INC. RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES (continued)

(in thousands, except per share amounts, unaudited)

 

Total depreciation and amortization expense by function:

   

Three Months Ended

December 31,

 

Twelve Months Ended

December 31,

  2017       2018     2017       2018   Depreciation and amortization expense: Cost of revenue $ 5,179 $ 9,888 $ 15,222 $ 26,282 Research and development 6,937 4,547 25,076 33,001 Sales and marketing 3,441 3,475 10,450 15,089 General and administrative   3,229     4,772     10,540     17,276   Total $ 18,786   $ 22,682   $ 61,288   $ 91,648    

Total stock-based compensation expense by function:

 

Three Months Ended

December 31,

Twelve Months Ended

December 31,

  2017     2018     2017     2018   Stock-based compensation expense: Cost of revenue $ 2,189 $ 1,283 $ 26,071 $ 4,393 Research and development 129,199 75,086 1,154,430 340,533 Sales and marketing 28,936 20,795 236,474 84,059 General and administrative   20,720     24,608     1,222,920     109,226   Total $ 181,044   $ 121,772   $ 2,639,895   $ 538,211    

Three Months Ended

December 31,

Twelve Months Ended

December 31,

  2017     2018     2017     2018   Non-GAAP net loss reconciliation: Net loss $ (349,977 ) $ (191,668 ) $ (3,445,066 ) $ (1,255,911 ) Amortization of intangible assets 10,607 10,441 31,454 42,629 Stock-based compensation expense 181,044 121,772 2,639,895 538,211 Payroll tax expense related to stock-based compensation 2,212 2,015 24,470 21,927 Spectacles inventory-related charges — — 39,867 — Reduction in force charges — — — 9,884 Lease exit charges — (2,125 ) — 31,143 Income tax adjustments   60     84     (2,253 )   (288 ) Non-GAAP net loss $ (156,054 ) $ (59,481 ) $ (711,633 ) $ (612,405 )   Weighted-average common shares - Diluted 1,247,017 1,324,858 1,166,085 1,300,568   Non-GAAP diluted net loss per share reconciliation: Diluted net loss per share $ (0.28 ) $ (0.14 ) $ (2.95 ) $ (0.97 ) Non-GAAP adjustment to net loss   0.15     0.10   $ 2.34   $ 0.50   Non-GAAP diluted net loss per share $ (0.13 ) $ (0.04 ) $ (0.61 ) $ (0.47 )   SNAP INC. SUPPLEMENTAL FINANCIAL INFORMATION AND BUSINESS METRICS

(dollars and shares in thousands, except as noted below, unaudited)

    Q3 2017   Q4 2017   Q1 2018   Q2 2018   Q3 2018   Q4 2018 Cash Flows and Shares Net cash used in operating activities $ (194,013 ) $ (176,083 ) $ (231,981 ) $ (199,346 ) $ (132,543 ) $ (126,054 ) Net cash used in operating activities - YoY (year-over-year) 11 % (5 )% (50 )% 5 % 32 % 28 % Net cash used in operating activities - TTM (trailing twelve months) $ (726,312 ) $ (734,667 ) $ (811,651 ) $ (801,423 ) $ (739,953 ) $ (689,924 ) Purchases of property and equipment $ (25,948 ) $ (21,212 ) $ (36,315 ) $ (34,901 ) $ (26,285 ) $ (22,741 ) Purchases of property and equipment - YoY 51 % 4 % 102 % 80 % 1 % 7 % Purchases of property and equipment - TTM $ (83,682 ) $ (84,518 ) $ (102,840 ) $ (118,376 ) $ (118,713 ) $ (120,242 ) Free Cash Flow $ (219,961 ) $ (197,295 ) $ (268,296 ) $ (234,247 ) $ (158,828 ) $ (148,795 ) Free Cash Flow - YoY 6 % (5 )% (55 )% (2 )% 28 % 25 % Free Cash Flow - TTM $ (809,994 ) $ (819,185 ) $ (914,491 ) $ (919,799 ) $ (858,666 ) $ (810,166 ) Common shares outstanding 1,201,736 1,222,202 1,254,439 1,273,163 1,291,217 1,317,760 Common shares outstanding - YoY NM NM 6 % 8 % 7 % 8 % Shares underlying stock-based awards 239,564 230,802 202,175 205,595 184,802 188,863 Shares underlying stock-based awards - YoY NM NM (20 )% (19 )% (23 )% (18 )% Total common shares outstanding plus shares underlying stock-based awards 1,441,300 1,453,004 1,456,613 1,478,758 1,476,019 1,506,623 Total common shares outstanding plus shares underlying stock-based awards - YoY NM NM 2 % 3 % 2 % 4 %   Results of Operations Revenue $ 207,937 $ 285,693 $ 230,666 $ 262,263 $ 297,695 $ 389,822 Revenue - YoY 62 % 72 % 54 % 44 % 43 % 36 % Revenue - TTM $ 704,938 $ 824,949 $ 905,967 $ 986,559 $ 1,076,317 $ 1,180,446 Revenue by region(1) North America $ 167,306 $ 219,394 $ 170,488 $ 177,410 $ 207,477 $ 268,858 North America - YoY 46 % 51 % 32 % 20 % 24 % 23 % North America - TTM $ 589,018 $ 663,057 $ 704,827 $ 734,599 $ 774,769 $ 824,233 Europe $ 27,262 $ 39,976 $ 32,721 $ 40,241 $ 50,478 $ 62,470 Europe - YoY 131 % 173 % 150 % 82 % 85 % 56 % Europe - TTM $ 77,081 $ 102,392 $ 122,011 $ 140,200 $ 163,416 $ 185,910 Rest of World $ 13,368 $ 26,323 $ 27,458 $ 44,612 $ 39,740 $ 58,495 Rest of World - YoY NM NM 251 % 272 % 197 % 122 % Rest of World - TTM $ 38,839 $ 59,501 $ 79,130 $ 111,761 $ 138,133 $ 170,305 Operating loss $ (461,827 ) $ (360,964 ) $ (392,530 ) $ (357,842 ) $ (323,371 ) $ (194,707 ) Operating loss - YoY (253 )% (113 )% 82 % 20 % 30 % 46 % Operating loss - Margin (222 )% (126 )% (170 )% (136 )% (109 )% (50 )% Operating loss - TTM $ (3,294,349 ) $ (3,485,576 ) $ (1,664,339 ) $ (1,573,163 ) $ (1,434,707 ) $ (1,268,450 ) Net loss $ (443,159 ) $ (349,977 ) $ (385,785 ) $ (353,310 ) $ (325,148 ) $ (191,668 ) Net loss - YoY 257 % 106 % (83 )% (20 )% (27 )% (45 )% Net loss - TTM $ (3,265,034 ) $ (3,445,066 ) $ (1,622,014 ) $ (1,532,231 ) $ (1,414,220 ) $ (1,255,911 ) Adjusted EBITDA $ (178,901 ) $ (158,922 ) $ (217,867 ) $ (169,032 ) $ (138,377 ) (50,363 ) Adjusted EBITDA - YoY (65 )% (4 )% (16 )% 13 % 23 % 68 % Adjusted EBITDA - Margin (86 )% (56 )% (94 )% (64 )% (46 )% (13 )% Adjusted EBITDA - TTM $ (713,418 ) $ (720,056 ) $ (749,680 ) $ (724,722 ) $ (684,198 ) $ (575,637 )   (1)   Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU.   SNAP INC. SUPPLEMENTAL FINANCIAL INFORMATION AND BUSINESS METRICS (continued)

(dollars and shares in thousands, except as noted below, unaudited)

    Q3 2017   Q4 2017   Q1 2018   Q2 2018   Q3 2018   Q4 2018 Other DAU (in millions) 178 187 191 188 186 186 DAU - YoY 17 % 18 % 15 % 8 % 5 % (0 )% DAU by region (in millions) North America 77 80 81 80 79 79 North America - YoY 18 % 18 % 14 % 7 % 3 % (1 )% Europe 57 60 62 61 59 60 Europe - YoY 17 % 17 % 13 % 7 % 4 % (1 )% Rest of World 44 47 48 47 47 47 Rest of World - YoY 14 % 21 % 18 % 12 % 8 % 1 % ARPU $ 1.17 $ 1.53 $ 1.21 $ 1.40 $ 1.60 $ 2.09 ARPU - YoY 39 % 46 % 34 % 34 % 37 % 37 % ARPU by region North America $ 2.17 $ 2.75 $ 2.10 $ 2.21 $ 2.62 $ 3.38 North America - YoY 24 % 28 % 16 % 12 % 20 % 23 % Europe $ 0.48 $ 0.66 $ 0.53 $ 0.66 $ 0.85 $ 1.04 Europe - YoY 98 % 133 % 120 % 70 % 78 % 57 % Rest of World $ 0.30 $ 0.56 $ 0.58 $ 0.96 $ 0.84 $ 1.24 Rest of World - YoY NM 284 % 198 % 233 % 175 % 120 % Employees (full-time; excludes part-time, contractors, and temporary personnel) 2,958 3,069 2,989 2,879 2,903 2,884 Employees - YoY 109 % 65 % 27 % 10 % (2 )% (6 )%   Depreciation and amortization expense Cost of revenue $ 5,404 $ 5,179 $ 5,202 $ 5,610 $ 5,582 $ 9,888 Research and development 6,401 6,937 8,791 9,489 10,174 4,547 Sales and marketing 2,820 3,441 3,569 3,991 4,054 3,475 General and administrative   2,842     3,229     3,991     3,424     5,088     4,772   Total $ 17,467   $ 18,786   $ 21,553   $ 22,514   $ 24,898   $ 22,682   Depreciation and amortization expense - YoY 135 % 77 % 73 % 79 % 43 % 21 %   Stock-based compensation expense Cost of revenue $ 1,951 $ 2,189 $ 276 $ 1,467 $ 1,368 $ 1,283 Research and development 143,303 129,199 77,815 92,303 95,329 75,086 Sales and marketing 27,254 28,936 16,185 21,996 25,082 20,795 General and administrative   49,194     20,720     38,982     40,605     5,030     24,608   Total $ 221,702   $ 181,044   $ 133,258   $ 156,371   $ 126,809   $ 121,772   Stock-based compensation expense - YoY NM NM (93 )% (36 )% (43 )% (33 )%

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