Rubicon Project Implements Standardized Common ID With The Trade Desk
05 Março 2019 - 11:00AM
Business Wire
Rubicon Project (NYSE: RUBI), a global exchange for advertising,
today announced that it has implemented The Trade Desk’s unified ID
solution onto their digital advertising exchange. The unified ID
solution allows for increased coverage, more relevant advertising
and faster load times, which benefit all parties from advertisers
to consumers. This joint effort and implementation aim to improve
match rates and identity resolution outside of walled gardens.
Adoption of the free unified ID solution allows all parties
across the supply chain (SSPs, DSPs, DMPs and data providers) to
utilize The Trade Desk’s cookie footprint to increase their own
cookie coverage across the global independent internet.
“Enhanced identity resolution results in more relevant
advertising. All players that participate in the digital buying and
selling ecosystem benefit from reading from the same playbook. The
Trade Desk’s unified ID solution is a well-known and trusted
solution, making it a natural fit for us as we continue to enhance
our platform,” said Garrett McGrath, Vice President of Product
Management, Data Services, Rubicon Project. “Advertising Exchanges
need standards that ultimately create a better experience for all
platforms and consumers; this is another important milestone for
our industry.”
“We are ecstatic that Rubicon Project has adopted the unified ID
solution into their marketplace and look forward to seeing the
benefits for everyone in the digital supply chain, both advertisers
and publishers alike.” said Tim Sims, SVP of Inventory
Partnerships, The Trade Desk. “The widespread integration of the
unified ID solution validates our collective mission to improve the
effectiveness of digital advertising.”
About Rubicon Project
Founded in 2007, Rubicon Project is one of the world’s
largest advertising exchanges. The company helps websites and apps
thrive by giving them tools and expertise to sell ads easily and
safely. In addition, the world's leading agencies and brands rely
on Rubicon Project’s technology to execute billions of advertising
transactions each month. Rubicon Project is an
independent, publicly traded company (NYSE:RUBI) headquartered
in Los Angeles, California.
About The Trade Desk
The Trade Desk™ is a technology company that empowers
buyers of advertising. Through its self-service, cloud-based
platform, ad buyers can create, manage, and optimize digital
advertising campaigns across ad formats and devices. Integrations
with major data, inventory, and publisher partners ensure maximum
reach and decisioning capabilities, and enterprise APIs enable
custom development on top of the platform. Headquartered in
Ventura, CA, The Trade Desk has offices across North America,
Europe, and Asia Pacific. To learn more,
visit thetradedesk.com or follow us
on Facebook, Twitter, LinkedIn and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20190305005352/en/
Charlstie VeithGlobal Head of CommunicationsRubicon
Projectcveith@rubiconproject.com
Patrick WentlingCommunications and PR ManagerThe Trade
DeskPatrick.wentling@thetradedesk.com
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