Intel Editorial: Innovation Requires Originality
25 Março 2019 - 1:30PM
Business Wire
Despite Uncanny Similarities, Nvidia’s SFF
Fails to Match Mobileye’s RSS, Which Is the Leading AV Safety
Model
The following is an opinion editorial by Prof. Amnon Shashua of
Intel Corporation.
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the full release here:
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A photo from December 2018 shows the
interior cabin of a Mobileye autonomous vehicle as it maneuvers
through traffic in Jerusalem. Mobileye, an Intel company, is the
leader in assisted driving and a pioneer in the use of computer
vision technology to save lives on the road. The company, based in
Jerusalem, became part of Intel in 2017. (Credit: Mobileye)
As we march toward a driverless future, we at Mobileye have
continued to lead the industry with new innovations that will not
only enable fully autonomous vehicles (AVs), but will also make
human-driven cars safer than they have ever been. Over the years, I
am proud that we have achieved many industry firsts: camera and
radar fusion in 2007, pedestrian-detection warning in 2010,
camera-only forward-collision warning in 2011, camera-only
automatic cruise control (ACC) in 2013, hands-free assist in 2015,
crowd-sourced HD-mapping in 2016, the Responsibility-Sensitive
Safety (RSS) safety model in 2017 and, most recently, a “vision
zero” horizon through a novel preventive system using RSS.
It is said that imitation is the sincerest form of flattery, and
our innovations have not gone unnoticed with many embracing the
same concepts that we pioneered. One industry player in particular
habitually follows our lead, and today I would like to set the
record straight on its latest imitation.
More: Autonomous Driving at Intel | Mobileye News
Let us consider the recent past. After Mobileye announced the
world’s first crowdsourced mapping technology – Road Experience
Management™ (REM) – in 2016, Nvidia announced a solution the
following year that claimed to do the same. When Mobileye coined
and introduced L2+ in 2017 as a new category of driving automation
that uniquely applied our REM technology to driver assistance
systems, again Nvidia followed suit and announced its L2+ offering
in 2019.
Our most recent innovation, RSS, was published in an academic
paper in 2017. We openly shared all the technical details and
mathematics behind RSS because we believe that the safety of
automated vehicles should not be proprietary, and that the industry
should collaborate with governments on what it means for an AV to
drive safely.
The response to and support of RSS has been tremendous. Baidu
and Valeo have publicly signed on. China ITS has approved a work
group tasked with standardizing RSS for the China market. And we
have engaged with governments and standards organizations around
the world on RSS. What’s more, dozens of research papers have cited
RSS, contributing to the public discourse on this important
topic.
We’ve always said that we believe RSS is an excellent starting
point for verifiable safety assurance of automated vehicle
decision-making. We’ve openly invited the entire industry to
contribute their ideas on how to improve RSS. We were pleased when
Nvidia heeded this call and reached out to us in 2018 about a
collaboration on AV safety. We were puzzled when Nvidia backed out
of the proposed partnership.
Imagine our surprise last week when Jensen Huang, CEO of Nvidia,
announced a “first-of-its-kind” safety model for AVs. Curious to
see what “first-of-its-kind” innovation Nvidia had created, we
eagerly read the publicly released white paper about Safety Force
Field (SFF), only to have the eerie feeling that we were looking in
the mirror.
If imitation is the sincerest form of flattery, then Nvidia must
think very highly of us. Based on the information that has been
made available, it is clear Nvidia’s leaders have continued their
pattern of imitation as their so-called “first-of-its-kind” safety
concept is a close replica of the RSS model we published nearly two
years ago. In our opinion, SFF is simply an inferior version of RSS
dressed in green and black.
At Mobileye, we believe in technology innovation, not linguistic
innovation. We have openly invited and are enjoying active
collaboration with industry and government partners around the
globe. It is unfortunate that rather than collaborate with us,
Nvidia felt it necessary to follow us yet again, creating confusion
where there could have been cohesion. Mobileye has invested
enormous resources to develop RSS, and Mobileye has obtained
intellectual property rights to protect these investments.
To illustrate Nvidia’s latest attempt to emulate Mobileye’s
technology leadership, we have conducted a full comparison of the
two approaches on the Intel Newsroom.
Prof. Amnon Shashua is senior vice president at Intel
Corporation and president and chief executive officer of Mobileye,
an Intel company.
About Intel
Intel (NASDAQ: INTC), a leader in the semiconductor industry, is
shaping the data-centric future with computing and communications
technology that is the foundation of the world’s
innovations. The company’s engineering expertise is helping
address the world’s greatest challenges as well as helping secure,
power and connect billions of devices and the infrastructure of the
smart, connected world – from the cloud to the network to the edge
and everything in between. Find more information about Intel at
newsroom.intel.com and intel.com.
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Danielle Mann973-997-1154danielle.mann@intel.com
Intel (NASDAQ:INTC)
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