Snap Announces New Slate of Snap Originals, Premium Shows Created Exclusively for Snapchat’s Mobile-First Audience
04 Abril 2019 - 3:10PM
Business Wire
Bunim/Murray Productions, Dakota Pictures, New
Form, and Bazelevs Among Industry Players Set to Create Original
Scripted Shows and Docuseries
Snap Inc. (NYSE:SNAP) today announced its new slate of
Snap Originals, the company’s premium, mobile shows created
exclusively for Snapchat’s audience. Snap’s new shows will be
available globally on Snapchat’s Discover page, one of the
industry’s leading made-for-mobile video platforms.
New Snap Originals will begin airing May 2019 and include a
range of genres including serialized scripted dramas and comedies,
character-driven docuseries, unscripted social commentary, and
more. Snap is partnering with some of the industry’s next and best
creators to continue to define mobile storytelling. Production
partners include Bunim/Murray Productions, Dakota Pictures, New
Form, and Bazelevs, as well as established film and television
writers and producers.
Snap’s new slate announced today includes:
- Two Sides - (New Form) - A young
couple navigates a breakup in this innovative series told from both
characters’ points of view at the same time. Scripted series
launches May 2019.
- Commanders - (Dakota Pictures) -
In this comedy, two teenage outcasts discover a mysterious code
within a retro computer that can alter real life. When they decide
to use this newfound power to disrupt the cliché social structure,
their high school will never be the same. Scripted series launches
June 2019.
- Untitled BuzzFeed Daily Show -
(BuzzFeed) - BuzzFeed’s daily afternoon show brings viewers the
latest celebrity, entertainment, and OMG moments blowing up the
internet. Launches Spring 2019.
- Sneakerheads - (Indigo
Development and Entertainment Arts and EMJAG Productions) - A
comedy that follows the misadventures of three college freshmen as
they navigate the crazy, shady, mercurial world of Los Angeles
sneaker culture. Scripted series launches June 2019.
- While Black - (Indigo
Development and Entertainment Arts and Main Event Media) - Author,
filmmaker, recording artist, and educator MK Asante explores
racially charged social issues through candid conversations.
Unscripted social commentary launches Summer 2019.
- Can’t Talk Now - (New Form) - A
teen soap that takes place inside the phones of a group of high
school freshman BFFs as juicy drama unfolds across group texts,
video chats, and social media. Scripted series launches Summer
2019.
- Compton Dreams - (October Films)
- Follow the highs and lows of three up-and-coming artists from
Compton as they strive to become the next big name in hip-hop.
Docuseries launches Summer 2019.
- Denton’s Death Date -
(Insurrection Media) - This comedy, set in a world where everyone
knows the exact day they are going to die, centers on Denton
Little, a high school junior whose death date is only a week away.
Denton finally starts living his life to the fullest when a series
of strange events unfold that may be the key to avoiding his fate.
Based on the novel by Lance Rubin. Scripted series launches
September 2019.
- Stranded with Sam and Colby -
(Bunim/Murray Productions) - A pair of influencers film from a
haunted location and what starts as something fun quickly takes a
terrifying turn. Docuseries launches Fall 2019.
- Dead of Night - (Bazelevs in
association with Hooked) - Armed with only her phone, a teenage
girl must escape a quarantined city full of zombies. Shot in
ScreenLife, exclusively from the point of view of the smartphone
screen. Based on a Hooked story. Produced by Bazelevs in
association with Hooked. Scripted series launches October
2019.
In addition, Snap announced today it will be renewing the
following serialized Snap Originals: Endless Summer by Bunim/Murray
Productions, Deep Creek by Woodman Park Productions, an All3Media
America company, and The Dead Girls Detective Agency by Indigo
Development and Entertainment Arts, Insurrection Media, and
Keshet.
Snap launched Discover in January 2015 as a place for
Snapchatters to explore premium content from an editorial
perspective. Rooted in the creativity of its community and
facilitated by the unique power of the Snapchat camera, Discover
pioneered the first Story format and vertical video content
orientation now being adopted by other platforms. Today, Discover
features mobile magazines (called Publisher Stories), and Shows
from hundreds of creative partners around the world.
Snap unveiled its first slate of serialized Snap Originals in
October 2018. Season one of Endless Summer was watched by over 28
million unique viewers, and over 40% of the users that completed
the first episode of The Dead Girls Detective Agency went on to
watch the entire first season.
Snap Originals are available on the Discover page to Snapchat
users globally. Each episode averages five minutes in length and
brands can purchase Commercials within these shows, Snap's
six-second, non-skippable ad format. For more on Snap Originals,
visit: snaporiginals.snapchat.com.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the
camera represents our greatest opportunity to improve the way
people live and communicate. We contribute to human progress by
empowering people to express themselves, live in the moment, learn
about the world, and have fun together. For more information, visit
snap.com.
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