Fitbit and Snap Launch First-Ever Bitmoji Clock Face Integration on Fitbit Smartwatches
04 Abril 2019 - 3:30PM
Business Wire
Bitmoji cartoon-self dynamically updates 24/7
based on your activity and personal data to help motivate you to
get more active and celebrates with you when you reach your
goals
Fitbit (NYSE: FIT) and Snap, Inc. (NYSE: SNAP) today announced a
partnership to make getting active and healthy more fun and
motivating, with the first-ever Bitmoji clock face that dynamically
updates throughout the day based on your personal health and
fitness data, activity, time of day, and weather.1 It is available
for free exclusively for all Fitbit Ionic™ and Fitbit Versa™ family
of smartwatch users. The Bitmoji smartwatch clock face is a fun,
expressive way to depict you living your best life 24/7 – whether
it’s logging a yoga sesh, celebrating a goal achievement, or
reminding you when it’s time for bed.
This press release features multimedia. View
the full release here:
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Through the integrated APIs on both platforms, powered by Snap’s
developer platform, Snap Kit, Fitbit and Bitmoji are able to
visualize and dynamically update Bitmoji avatars on the smartwatch
clock face. Your Bitmoji character changes based on what you’re
doing, time of day, weather, and personal stats¹ tracked by your
device and synced within your Fitbit App to help give you extra
motivation to be more active, create healthy habits, and celebrate
personal achievements. There are more than 50 Bitmoji clock face
variations of the Bitmojis, including:
- Waving hello to start your day.
- Dancing with your alarm clock when it’s
time to rise and shine.
- Throwing confetti after you crush your
daily step goal.
- Relaxing when you’ve binged too many of
your favorite shows.
- Meditating when you’re totally relaxed
and zen.
- On the treadmill after a great
run.
- Becoming an avocado when you log food2
-- you are what you eat, literally.
- Carrying an umbrella when there’s a
chance of rain so you don’t get caught in a downpour.¹
- Sleep walking when it’s time to catch
some Zzs.
- And many more hidden gems.
“Giving our users experiences that are personalized, engaging,
and delightful is at the core of what we do at Fitbit,” said Tim
Rosa, CMO of Fitbit. “We’re thrilled to partner with Snap to give
our millions of users around the globe a creative, shareable
depiction of their health and fitness progress through this
imaginative concept. The Fitbit x Bitmoji dynamic clock face is the
collective result from both Fitbit and Snap teams, to create a new
way to help motivate people to be healthier and have lots of fun
doing it.”
Since the launch of the Fitbit App Gallery in the fall of 2017,
together with its developer community and popular brand app
partners like Snap, Fitbit offers access to nearly 3,000 smartwatch
apps and clock faces,3 giving you endless opportunities to
personalize your Fitbit smartwatch to fit your unique style and
personal goals. Dynamic and data-driven clock faces help keep you
accountable by showing your goals and progress front and center,
but having friends in the Fitbit community can also keep you
motivated. Fitbit research has shown that users with five or more
friends take 819 more steps per day -- that’s more than 12 extra
miles a month.4 With the new clock face, your Bitmoji is there on
your wrist as a virtual friend who may help motivate you, cheer you
on, challenge you to be more active, and celebrate with you when
you reach your goals in a fun, new way.
“Snap and Fitbit have both built incredible platforms to give
people a place to share their stories, connect, and build a sense
of community. We share a belief in the power of giving people the
tools they need to express themselves and share their
individuality. Bitmojis are one way that we do that, and we are
excited to bring our platforms together with the first-ever
smartwatch clock face integration so our combined users can have a
unique way to connect, stay motivated, and challenge one another to
be healthier,” said Ben Schwerin, vice president of partnerships at
Snap Inc.
The Bitmoji clock face is available now for download in the
Fitbit App Gallery on the following Fitbit smartwatches: new Fitbit
Versa Lite Edition™, Fitbit Versa™, Fitbit Versa Special Edition™,
Fitbit Ionic™, and Fitbit Ionic: adidas Edition™. Once you download
the Bitmoji clock face icon, you will be prompted to connect your
Bitmoji account using Snapchat via the Fitbit App settings
page.
About Fitbit
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. Fitbit designs products and experiences that track and
provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products include Fitbit
Charge 3™, Fitbit Inspire HR™, Fitbit Inspire™, and Fitbit Ace 2™
activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™
family of smartwatches, Fitbit Flyer™ wireless headphones and
Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in
over 39,000 retail stores and in 87 countries around the globe.
Powered by one of the world’s largest health and fitness social
networks and databases of health and fitness data, the Fitbit
platform delivers personalized experiences, insights and guidance
through leading software and interactive tools, including the
Fitbit and Fitbit Coach apps, and Fitbit OS for smartwatches.
Fitbit Health Solutions develops health and wellness solutions
designed to help increase engagement, improve health outcomes, and
drive a positive return for employers, health plans and health
systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and share your
Fitbit experience.
1 Bluetooth connection is required.
2 When smartphone is nearby.
3 Not all apps and clock faces are compatible with all
devices.
4 Data part of a Fitbit study, all results can be different
based on the person using the device.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190404005592/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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