SNAP Snap Inc

Daily Active Users increased 2% sequentially to 190 million

First quarter revenue increased 39% to $320 million

Year over year revenue growth accelerated to 39%, from 36% in the prior quarter

Snap Inc. (NYSE: SNAP) today announced financial results for the quarter ended March 31, 2019.

Financial Highlights

• Operating cash flow improved by $166 million to $(66) million in Q1 2019, compared to the prior year.
• Free Cash Flow improved by $190 million to $(78) million in Q1 2019, compared to the prior year.
• Common shares outstanding plus shares underlying stock-based awards totaled 1,544 million at March 31, 2019, compared with 1,457 million one year ago.
• Revenue increased 39% to $320 million in Q1 2019, compared to the prior year.
• Operating loss improved $76 million to $(316) million in Q1 2019, compared to the prior year.
• Net loss improved $75 million to $(310) million in Q1 2019, compared to the prior year.
• Adjusted EBITDA loss improved $94 million to $(123) million in Q1 2019, compared to the prior year.

“In the first quarter we delivered strong results across our business with growth in daily active users and revenue,” said Evan Spiegel, CEO. “Our new Android application is available to everyone, with promising early results. This month we announced several new products that we believe will drive further engagement and monetization. As we look towards the future, we see many opportunities to increase our investments, and will continue to manage our business for long-term growth.”

  Three Months Ended March 31,    

Percent

2019     2018   Change (Unaudited) (in thousands, except per share amounts) Cash used in operating activities $ (66,178 ) $ (231,981 )   (71 )% Free Cash Flow $ (77,992 ) $ (268,296 ) 71 % Common shares outstanding plus shares underlying stock-based awards 1,543,986 1,456,613 6 % Operating loss $ (316,061 ) $ (392,530 ) (19 )% Revenue $ 320,426 $ 230,666 39 % Net loss $ (310,407 ) $ (385,785 ) (20 )% Adjusted EBITDA $ (123,449 ) $ (217,867 ) 43 % Diluted net loss per share attributable to common shareholders $ (0.23 ) $ (0.30 ) (24 )% Non-GAAP diluted net loss per share $ (0.10 ) $ (0.17 ) (44 )%  

Q1 2019 Summary & Key Highlights

We started the year increasing Daily Active Users and enhancing engagement across key metrics:

• DAUs were 190 million in Q1 2019, compared to 186 million in Q4 2018 and 191 million in Q1 2018.
• As of March, Snapchat reaches 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in the U.S.

We fully rolled out the new build of our Android application:

• As of the end of Q1, our new Android application is available to everyone.
• The new app is 25% smaller, opens 20% faster on average, and is modularized for more efficient ongoing innovation.
• On lower-performing devices, this resulted in a 6% increase in the number of users sending Snaps within the first week of upgrading to the new Android build.

On April 4th, we hosted the first ever Snap Partner Summit to celebrate our partners and to come together in person to share some of the latest innovations we brought to our platform. These include:

• Games – We unveiled Snap Games – an all-new live, multi-player gaming experience featuring our original game Bitmoji Party and select third-party games.
• Augmented Reality – We introduced a number of augmented reality (AR) innovations, including Landmarkers, AR Bar, and Scan.
• Snap Kit – We added new features to Snap Kit, enabling our app partners to utilize the best features in Snapchat, including App Stories, Creative Kit Web, and Snap Audience Network.
• Discover – We announced a new slate of ten Snap Original Shows, our premium, mobile shows created exclusively for Snapchat’s audience, which will begin airing in May 2019, and renewed three of our most popular Snap Original Shows, including “The Dead Girls Detective Agency,” “Endless Summer,” and “Deep Creek.”

We’ve enhanced Discover’s high quality, made-for-mobile video offering across the Snapchat platform:

• In Q1 2019, nearly half of our daily Discover viewers watched Discover every day of the week.
• We now offer more than 450 premium content channels worldwide.
• In the past six months, we’ve more than doubled the number of localized media partners outside of the U.S.
• In Q1 2019 alone, we launched over 50 new Shows and Publisher Stories in international markets.
• In March, our partners increased their total mobile monthly audience in the U.S. by an average of more than 30% just by publishing to Discover, as measured by ComScore.

We have made major strides in building our platform capabilities to drive improved outcomes for advertisers:

• We made several updates to our self-serve tool, Ads Manager, including enhancing advanced features such as target cost bidding, new bulk uploading capabilities, bulk editing and cloning, and the expansion of location categories to the UK, Canada, and France.
• We continue to invest in brand-focused buying tools; our Reach & Frequency product now allows for one-day buys (the previous minimum was three) and has been expanded to the UK, Canada, and France.
• Toyota ran a sophisticated campaign across our various video and AR products to promote the Corolla Hatchback among Millennials. Snapchatters engaged with the ads, watching more than 90% of their Commercials on average, and playing with their Lenses for more than 10 seconds each on average.

Financial Guidance

The following forward-looking statements reflect our expectations for the second quarter of 2019 as of April 23, 2019, and are subject to substantial uncertainty. This guidance assumes, among other things, that no business acquisitions, investments, restructurings, or legal settlements are concluded in the quarter. Our results are based on assumptions that we believe to be reasonable as of this date, but may be materially affected by many factors, as discussed below in “Forward-Looking Statements.”

Q2 2019 Outlook

• Revenue is expected to be between $335 million and $360 million, or grow between 28% and 37% compared to Q2 2018.
• Adjusted EBITDA is expected to be between $(150) million and $(125) million, compared to $(169) million in Q2 2018.

Conference Call Information

Snap Inc. will host a conference call to discuss the results at 2:00 p.m. Pacific / 5:00 p.m. Eastern today. The live audio webcast along with supplemental information will be accessible at investor.snap.com. A recording of the webcast will also be available following the conference call.

Snap Inc. uses the investor.snap.com and snap.com/news websites as means of disclosing material non-public information and for complying with its disclosure obligation under Regulation FD.

Definitions

Free Cash Flow is defined as net cash provided by (used in) operating activities, reduced by purchases of property and equipment.

Common shares outstanding plus shares underlying stock-based awards includes common shares outstanding, restricted stock units, restricted stock awards, and outstanding stock options.

Adjusted EBITDA is defined as net income (loss), excluding interest income; interest expense; other income (expense) net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and related payroll tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time.

A Daily Active User (DAU) is defined as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average DAUs for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter.

Average revenue per user (ARPU) is defined as quarterly revenue divided by the average DAUs.

A Monthly Active User (MAU) is defined as a registered Snapchat user who opens the Snapchat application at least once during the 30-day period ending on the calendar month-end. We calculate average Monthly Active Users for a particular quarter by calculating the average of the MAUs as of each calendar month-end in that quarter.

Addressable reach is defined as the approximate number of Snapchat users that an ad could reach over a 28-day period in a given locality. When we calculate the percentage of a demographic group that can be reached, we do so by dividing addressable reach by relevant census figures. Addressable reach and age data are subject to limitations. For more information, see Snap’s SEC filings and businesshelp.snapchat.com.

Note: For adjustments and additional information regarding the non-GAAP financial measures and other items discussed, please see “Non-GAAP Financial Measures,” “Reconciliation of GAAP to Non-GAAP Financial Measures,” and “Supplemental Financial Information and Business Metrics.”

About Snap Inc.

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding guidance, our future results of operations or financial condition, business strategy and plans, user growth and engagement, product initiatives, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “going to,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this press release.

You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this press release primarily on our current expectations and projections about future events and trends that we believe may affect our business, financial condition, results of operations, and prospects. These forward-looking statements are subject to risks and uncertainties related to: our financial performance; our lack of profitability to date; our ability to generate and sustain positive cash flow; our ability to attract and retain users, publishers, and advertisers; competition and new market entrants; managing our international expansion and our growth and future expenses; compliance with new laws and regulations; our ability to maintain, protect, and enhance our intellectual property; our ability to attract and retain qualified and key personnel; and future acquisitions or investments, as well as risks, uncertainties, and other factors described in “Risk Factors” and elsewhere in our annual report on Form 10-K for the fiscal year ended December 31, 2018 filed with the SEC, which is available on the SEC’s website at www.sec.gov. Additional information will be made available in Snap Inc.’s quarterly report on Form 10-Q for the quarter ended March 31, 2019 and other filings that we make from time to time with the SEC. In addition, any forward-looking statements contained in this press release are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.

Non-GAAP Financial Measures

To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use certain non-GAAP financial measures, as described below, to understand and evaluate our core operating performance. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors’ overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP.

We use the non-GAAP financial measure of Free Cash Flow, which is defined as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. We believe Free Cash Flow is an important liquidity measure of the cash that is available, after capital expenditures, for operational expenses and investment in our business and is a key financial indicator used by management. Additionally, we believe that Free Cash Flow is an important measure since we use third-party infrastructure partners to host our services and therefore we do not incur significant capital expenditures to support revenue generating activities. Free Cash Flow is useful to investors as a liquidity measure because it measures our ability to generate or use cash. Once our business needs and obligations are met, cash can be used to maintain a strong balance sheet and invest in future growth.

We use the non-GAAP financial measure of Adjusted EBITDA, which is defined as net income (loss); excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and related payroll tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. We believe that Adjusted EBITDA helps identify underlying trends in our business that could otherwise be masked by the effect of the expenses that we exclude in Adjusted EBITDA.

We use the non-GAAP financial measure of non-GAAP net loss, which is defined as net income (loss); excluding amortization of intangible assets; stock-based compensation expense and related payroll tax expense; certain other non-cash or non-recurring items impacting net income (loss) from time to time; and related income tax adjustments. Non-GAAP net loss and weighted average diluted shares are then used to calculate non-GAAP diluted net loss per share. Similar to Adjusted EBITDA, we believe these measures help identify underlying trends in our business that could otherwise be masked by the effect of the expenses we exclude in the measure.

We believe that these non-GAAP financial measures provide useful information about our financial performance, enhance the overall understanding of our past performance and future prospects, and allow for greater transparency with respect to key metrics used by our management for financial and operational decision-making. We are presenting these non-GAAP measures to assist investors in seeing our financial performance through the eyes of management, and because we believe that these measures provide an additional tool for investors to use in comparing our core financial performance over multiple periods with other companies in our industry.

For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measure, please see “Reconciliation of GAAP to Non-GAAP Financial Measures.”

Snap Inc., “Snapchat,” and our other registered and common law trade names, trademarks, and service marks are the property of Snap Inc. or our subsidiaries.

SNAP INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands, unaudited)

  Three Months Ended March 31, 2019   2018 Cash flows from operating activities Net loss $ (310,407 ) $ (385,785 ) Adjustments to reconcile net loss to net cash used in operating activities: Depreciation and amortization 23,319 21,553 Stock-based compensation 162,556 133,258 Deferred income taxes (266 ) 236 Other (1,917 ) (3,392 ) Change in operating assets and liabilities, net of effect of acquisitions: Accounts receivable, net of allowance 71,870 48,697 Prepaid expenses and other current assets 271 (10,439 ) Operating lease right-of-use asset 9,812 — Other assets (368 ) 4,204 Accounts payable 3,090 (37,069 ) Accrued expenses and other current liabilities (14,323 ) (10,149 ) Operating lease liabilities (10,470 ) — Other liabilities   655   6,905 Net cash used in operating activities   (66,178 )   (231,981 ) Cash flows from investing activities Purchases of property and equipment (11,814 ) (36,315 ) Sales of property and equipment 29 — Purchases of intangible assets — (60 ) Non-marketable investments (2,250 ) — Purchases of marketable securities (525,520 ) (477,213 ) Sales of marketable securities — 45,007 Maturities of marketable securities   458,627   787,828 Net cash provided by (used in) investing activities   (80,928 )   319,247 Cash flows from financing activities Proceeds from the exercise of stock options 5,596 45,809 Stock repurchases from employees for tax withholdings   —   (551 ) Net cash provided by financing activities   5,596   45,258 Change in cash, cash equivalents, and restricted cash (141,510 ) 132,524 Cash, cash equivalents, and restricted cash, beginning of period   388,974   337,007 Cash, cash equivalents, and restricted cash, end of period $ 247,464 $ 469,531 Supplemental disclosures Cash paid for income taxes $ 320 $ 991  

SNAP INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except per share amounts, unaudited)

  Three Months Ended March 31, 2019   2018   Revenue $ 320,426 $ 230,666 Costs and expenses: Cost of revenue 203,767 196,798 Research and development 216,185 200,986 Sales and marketing 97,882 102,113 General and administrative   118,653   123,299 Total costs and expenses   636,487   623,196 Operating loss (316,061 ) (392,530 ) Interest income 7,816 6,104 Interest expense (756 ) (934 ) Other income (expense), net   (1,127 )   3,153 Loss before income taxes (310,128 ) (384,207 ) Income tax benefit (expense)   (279 )   (1,578 ) Net loss $ (310,407 ) $ (385,785 ) Net loss per share attributable to Class A, Class B, and Class C common stockholders: Basic $ (0.23 ) $ (0.30 ) Diluted $ (0.23 ) $ (0.30 ) Weighted average shares used in computation of net loss per share: Basic   1,340,615   1,270,998 Diluted   1,340,615   1,270,998  

SNAP INC.

CONSOLIDATED BALANCE SHEETS

(in thousands, except par value)

    March 31,

2019

December 31, 2018

(unaudited) Assets Current assets Cash and cash equivalents $ 245,639 $ 387,149 Marketable securities 963,093 891,914 Accounts receivable, net of allowance 282,407 354,965 Prepaid expenses and other current assets   41,701   41,900 Total current assets 1,532,840 1,675,928 Property and equipment, net 195,302 212,560 Operating lease right-of-use assets 284,486 — Intangible assets, net 115,386 126,054 Goodwill 629,596 632,370 Other assets   68,133   67,194 Total assets $ 2,825,743 $ 2,714,106 Liabilities and Stockholders’ Equity Current liabilities Accounts payable $ 31,827 $ 30,876 Operating lease liabilities 46,078 — Accrued expenses and other current liabilities   244,999   261,815 Total current liabilities 322,904 292,691 Operating lease liabilities, noncurrent 329,293 — Other liabilities   7,669   110,416 Total liabilities   659,866   403,107 Commitments and contingencies Stockholders’ equity Class A non-voting common stock, $0.00001 par value. 3,000,000 shares

authorized, 999,304 shares issued and outstanding at December 31, 2018, and

3,000,000 shares authorized, 1,057,135 shares issued and outstanding

at March 31, 2019.

11 10 Class B voting common stock, $0.00001 par value. 700,000 shares authorized,

93,846 shares issued and outstanding at December 31, 2018, and 700,000 shares

authorized, 51,510 shares issued and outstanding at March 31, 2019.

1 1 Class C voting common stock, $0.00001 par value. 260,888 shares authorized,

224,611 shares issued and outstanding at December 31, 2018, and 260,888 shares

authorized, 226,287 shares issued and outstanding at March 31, 2019.

2 2 Additional paid-in capital 8,388,608 8,220,417 Accumulated other comprehensive income (68 ) 3,147 Accumulated deficit   (6,222,677 )   (5,912,578 ) Total stockholders’ equity   2,165,877   2,310,999 Total liabilities and stockholders’ equity $ 2,825,743 $ 2,714,106  

SNAP INC.

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES

(in thousands, unaudited)

  Three Months Ended March 31, 2019   2018 Free Cash Flow reconciliation: Net cash used in operating activities $ (66,178 ) $ (231,981 ) Less: Purchases of property and equipment   (11,814 )   (36,315 ) Free Cash Flow $ (77,992 ) $ (268,296 )   Three Months Ended March 31, 2019 2018 Adjusted EBITDA reconciliation: Net loss $ (310,407 ) $ (385,785 ) Add (deduct): Interest income (7,816 ) (6,104 ) Interest expense 756 934 Other (income) expense, net 1,127 (3,153 ) Income tax (benefit) expense 279 1,578 Depreciation and amortization 23,319 21,553 Stock-based compensation expense 162,556 133,258 Payroll tax expense related to stock-based compensation 6,737 9,968 Reduction in force charges(1)   —   9,884 Adjusted EBITDA $ (123,449 ) $ (217,867 )

(1) Reduction in force charges in the first quarter of 2018 were related to a reduction in force plan impacting approximately 7% of our global headcount, primarily in engineering and sales. The charges are composed primarily of severance expense and related payroll tax expense. These charges are non-recurring and not reflective of underlying trends in our business. Additionally, we recognized a stock-based compensation forfeiture benefit of $31.5 million, which is included in the stock-based compensation expense line item above.

 

SNAP INC.

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES (continued)

(in thousands, except per share amounts, unaudited)

 

Total depreciation and amortization expense by function:

  Three Months Ended March 31, 2019   2018 Depreciation and amortization expense: Cost of revenue $ 6,146 $ 5,202 Research and development 8,650 8,791 Sales and marketing 4,015 3,569 General and administrative   4,508   3,991 Total $ 23,319 $ 21,553  

Total stock-based compensation expense by function:

Three Months Ended March 31, 2019 2018 Stock-based compensation expense: Cost of revenue $ 1,849 $ 276 Research and development 112,242 77,815 Sales and marketing 17,760 16,185 General and administrative   30,705   38,982 Total $ 162,556 $ 133,258     Three Months Ended March 31, 2019   2018 Non-GAAP net loss reconciliation: Net loss $ (310,407 ) $ (385,785 ) Amortization of intangible assets 10,369 10,824 Stock-based compensation expense 162,556 133,258 Payroll tax expense related to stock-based compensation 6,737 9,968 Reduction in force charges — 9,884 Income tax adjustments   (115 )   220 Non-GAAP net loss $ (130,860 ) $ (221,631 )   Weighted-average common shares - Diluted 1,340,615 1,270,998   Non-GAAP diluted net loss per share reconciliation: Diluted net loss per share $ (0.23 ) $ (0.30 ) Non-GAAP adjustment to net loss   0.13   0.13 Non-GAAP diluted net loss per share $ (0.10 ) $ (0.17 )  

SNAP INC.

SUPPLEMENTAL FINANCIAL INFORMATION AND BUSINESS METRICS

(dollars and shares in thousands, except as noted below, unaudited)

            Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Cash Flows and Shares Net cash used in operating activities $ (176,083 ) $ (231,981 ) $ (199,346 ) $ (132,543 ) $ (126,054 ) $ (66,178 ) Net cash used in operating activities - YoY (year-over-year) (5 )% (50 )% 5 % 32 % 28 % 71 % Net cash used in operating activities - TTM (trailing twelve months) $ (734,667 ) $ (811,651 ) $ (801,423 ) $ (739,953 ) $ (689,924 ) $ (524,121 ) Purchases of property and equipment $ (21,212 ) $ (36,315 ) $ (34,901 ) $ (26,285 ) $ (22,741 ) $ (11,814 ) Purchases of property and equipment - YoY 4 % 102 % 80 % 1 % 7 % (67 )% Purchases of property and equipment - TTM $ (84,518 ) $ (102,840 ) $ (118,376 ) $ (118,713 ) $ (120,242 ) $ (95,741 ) Free Cash Flow $ (197,295 ) $ (268,296 ) $ (234,247 ) $ (158,828 ) $ (148,795 ) $ (77,992 ) Free Cash Flow - YoY (5 )% (55 )% (2 )% 28 % 25 % 71 % Free Cash Flow - TTM $ (819,185 ) $ (914,491 ) $ (919,799 ) $ (858,666 ) $ (810,166 ) $ (619,862 ) Common shares outstanding 1,222,202 1,254,439 1,273,163 1,291,217 1,317,760 1,334,931 Common shares outstanding - YoY NM 6 % 8 % 7 % 8 % 6 % Shares underlying stock-based awards 230,802 202,175 205,595 184,802 188,863 209,055 Shares underlying stock-based awards - YoY NM (20 )% (19 )% (23 )% (18 )% 3 % Total common shares outstanding plus shares underlying stock-based awards 1,453,004 1,456,613 1,478,758 1,476,019 1,506,623 1,543,986 Total common shares outstanding plus shares underlying stock-based awards - YoY NM 2 % 3 % 2 % 4 % 6 %   Results of Operations Revenue $ 285,693 $ 230,666 $ 262,263 $ 297,695 $ 389,822 $ 320,426 Revenue - YoY 72 % 54 % 44 % 43 % 36 % 39 % Revenue - TTM $ 824,949 $ 905,967 $ 986,559 $ 1,076,317 $ 1,180,446 $ 1,270,206 Revenue by region(1) North America $ 219,394 $ 170,488 $ 177,410 $ 207,477 $ 268,858 $ 225,705 North America - YoY 51 % 32 % 20 % 24 % 23 % 32 % North America - TTM $ 663,057 $ 704,827 $ 734,599 $ 774,769 $ 824,233 $ 879,450 Europe $ 39,976 $ 32,721 $ 40,241 $ 50,478 $ 62,470 $ 47,448 Europe - YoY 173 % 150 % 82 % 85 % 56 % 45 % Europe - TTM $ 102,392 $ 122,011 $ 140,200 $ 163,416 $ 185,910 $ 200,637 Rest of World $ 26,323 $ 27,458 $ 44,612 $ 39,740 $ 58,495 $ 47,273 Rest of World - YoY NM 251 % 272 % 197 % 122 % 72 % Rest of World - TTM $ 59,501 $ 79,130 $ 111,761 $ 138,133 $ 170,305 $ 190,120 Operating loss $ (360,964 ) $ (392,530 ) $ (357,842 ) $ (323,371 ) $ (194,707 ) $ (316,061 ) Operating loss - YoY (113 )% 82 % 20 % 30 % 46 % 19 % Operating loss - Margin (126 )% (170 )% (136 )% (109 )% (50 )% (99 )% Operating loss - TTM $ (3,485,576 ) $ (1,664,339 ) $ (1,573,163 ) $ (1,434,707 ) $ (1,268,450 ) $ (1,191,981 ) Net loss $ (349,977 ) $ (385,785 ) $ (353,310 ) $ (325,148 ) $ (191,668 ) $ (310,407 ) Net loss - YoY 106 % (83 )% (20 )% (27 )% (45 )% (20 )% Net loss - TTM $ (3,445,066 ) $ (1,622,014 ) $ (1,532,231 ) $ (1,414,220 ) $ (1,255,911 ) $ (1,180,533 ) Adjusted EBITDA $ (158,922 ) $ (217,867 ) $ (169,032 ) $ (138,377 ) (50,363 ) (123,449 ) Adjusted EBITDA - YoY (4 )% (16 )% 13 % 23 % 68 % 43 % Adjusted EBITDA - Margin (56 )% (94 )% (64 )% (46 )% (13 )% (39 )% Adjusted EBITDA - TTM $ (720,056 ) $ (749,680 ) $ (724,722 ) $ (684,198 ) $ (575,637 ) $ (481,221 )

(1) Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU.

 

SNAP INC.

SUPPLEMENTAL FINANCIAL INFORMATION AND BUSINESS METRICS (continued)

(dollars and shares in thousands, except as noted below, unaudited)

            Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Other DAU (in millions) 187 191 188 186 186 190 DAU - YoY 18 % 15 % 8 % 5 % (0 )% (0 )% DAU by region (in millions) North America 80 81 80 79 79 80 North America - YoY 18 % 14 % 7 % 3 % (1 )% (1 )% Europe 60 62 61 59 60 61 Europe - YoY 17 % 13 % 7 % 4 % (1 )% (2 )% Rest of World 47 48 47 47 47 49 Rest of World - YoY 21 % 18 % 12 % 8 % 1 % 2 % ARPU $ 1.53 $ 1.21 $ 1.40 $ 1.60 $ 2.09 $ 1.68 ARPU - YoY 46 % 34 % 34 % 37 % 37 % 39 % ARPU by region North America $ 2.75 $ 2.10 $ 2.21 $ 2.62 $ 3.38 $ 2.81 North America - YoY 28 % 16 % 12 % 20 % 23 % 34 % Europe $ 0.66 $ 0.53 $ 0.66 $ 0.85 $ 1.04 $ 0.77 Europe - YoY 133 % 120 % 70 % 78 % 57 % 47 % Rest of World $ 0.56 $ 0.58 $ 0.96 $ 0.84 $ 1.24 $ 0.97 Rest of World - YoY 284 % 198 % 233 % 175 % 120 % 68 % Employees (full-time; excludes part-time, contractors, and temporary personnel) 3,069 2,989 2,879 2,903 2,884 2,818 Employees - YoY 65 % 27 % 10 % (2 )% (6 )% (6 )%   Depreciation and amortization expense Cost of revenue $ 5,179 $ 5,202 $ 5,610 $ 5,582 $ 9,888 $ 6,146 Research and development 6,937 8,791 9,489 10,174 4,547 8,650 Sales and marketing 3,441 3,569 3,991 4,054 3,475 4,015 General and administrative   3,229   3,991   3,424   5,088   4,772   4,508 Total $ 18,786 $ 21,553 $ 22,514 $ 24,898 $ 22,682 $ 23,319 Depreciation and amortization expense - YoY 77 % 73 % 79 % 43 % 21 % 8 %   Stock-based compensation expense Cost of revenue $ 2,189 $ 276 $ 1,467 $ 1,368 $ 1,283 $ 1,849 Research and development 129,199 77,815 92,303 95,329 75,086 112,242 Sales and marketing 28,936 16,185 21,996 25,082 20,795 17,760 General and administrative   20,720   38,982   40,605   5,030   24,608   30,705 Total $ 181,044 $ 133,258 $ 156,371 $ 126,809 $ 121,772 $ 162,556 Stock-based compensation expense - YoY NM (93 )% (36 )% (43 )% (33 )% 22 %  

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