Snap Inc. Names Kenny Mitchell Chief Marketing Officer
25 Abril 2019 - 10:15AM
Business Wire
Industry Veteran to Spearhead Global Marketing
Efforts for Snap
Snap Inc. (NYSE: SNAP) today announced that Kenny Mitchell will
join the company as Chief Marketing Officer (CMO) beginning in June
2019. In this newly created role, Mr. Mitchell will join the senior
leadership team of the company and report to CEO Evan Spiegel. Mr.
Mitchell will lead all consumer and product marketing programs as
Snap continues to bring creativity and new forms of self-expression
to people all over the world.
“Kenny’s consumer marketing expertise and his deep understanding
of our products will be a great combination for Snap,” commented
Mr. Spiegel. “Throughout his career, Kenny has demonstrated his
ability to successfully execute innovative, global marketing
campaigns, many of which have leveraged our own vertical video and
augmented reality products. He’s a natural fit to join our team and
lead marketing as we continue driving the positive momentum we have
in the business.”
“Snap is a great company with strong values, an inspired vision
and innovative products that are empowering its global community,”
said Mr. Mitchell. “I look forward to helping Evan and Snap
continue to tell their story to people around the world, and
working with my new colleagues as we define the future of the
camera and self-expression.”
Mr. Mitchell brings extensive experience building iconic brands
and leading innovative, fully-integrated marketing programs. Mr.
Mitchell most recently held the role of Vice President of Brand
Content & Engagement for McDonald’s USA, where he guided the
company’s strategic brand and consumer marketing agenda in the US.
Prior to joining McDonald’s, Mr. Mitchell served as Head of
Consumer Engagement at Gatorade, where he led all global integrated
consumer marketing efforts and pioneered the usage of Snapchat
vertical video and augmented reality tools. Mr. Mitchell has also
overseen Brand and Consumer Marketing for NASCAR and previously
served as Vice President and General Manager at the Dew Tour, a
division of the NBC Sports Group. Mr. Mitchell holds a Bachelor of
Arts from Dartmouth College and a Master of Business Administration
from Dartmouth’s Tuck School of Business.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the
camera represents our greatest opportunity to improve the way
people live and communicate. We contribute to human progress by
empowering people to express themselves, live in the moment, learn
about the world, and have fun together. For more information, visit
snap.com.
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