Skechers Brings Back Original ‘90s Fashion Sneakers
08 Maio 2019 - 10:00AM
Business Wire
Skechers® Roadies Return in a Heritage
Collection of the Brand’s Signature Chunky Styles with Skechers®
Cleats Retro and Skechers® Heartbeats Coming Soon
Footwear giant Skechers is reviving the brand’s original fashion
sneaker designs from the 1990s to meet demand driven by the massive
throwback trend dominating sneaker markets around the globe.
Bridging the gap between grunge and pop, and now known as the
Skechers Heritage collection, this classic line features a return
of Skechers Roadies, Skechers Cleats Retro and
Skechers Heartbeats styles that were among the hottest
sellers in Skechers early history.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190508005287/en/
Making a comeback from 1994: Skechers
Roadies return as part of Skechers Heritage Collection. (Photo:
Business Wire)
It begins with Skechers Roadies—the first Skechers
sneaker to hit the market back in 1994, this was the original
chunky utility style that started it all. At the time it was like
nothing seen before in a fashion sneaker, featuring a lugged
outsole inspired by the brand’s first style, a Skechers Sport
Utility logger boot. Skechers Heartbeats soon followed and
added an iconic heel to the rugged sneaker, for an extra splash of
style that’s a signature of the brand. And in 1996, Skechers
Cleats Retro dropped on the world featuring an even chunkier
platform outsole that takes the retro look to new heights.
“Building off the chunky sneaker trend dominated by our Skechers
D’Lites collection, we felt it was the perfect time to bring back
our first fashion sneakers that started it all—Roadies, Cleats
Retro, and Heartbeats,” began Michael Greenberg, president of
Skechers. “We’ve seen fashionistas gravitating towards ‘80s and
‘90s style. Reintroducing these three designs as part of this fresh
Skechers Heritage revival collection is sure to create a new
generation of fans for our most iconic Skechers styles.”
Styles from the Skechers Heritage Collection will be available
globally at Skechers retail stores, www.skechers.com, and select
retail partners. Skechers Roadies drop first with initial colorways
in stores now, Skechers Cleats Retro follow in May, and Skechers
Heartbeats arrive in August, with expanded colors for all three
styles landing throughout summer and fall.
About Skechers U.S.A., Inc.
Based in Manhattan Beach, California, Skechers (NYSE:SKX) designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and
women. Skechers footwear is available in the United States and over
170 countries and territories worldwide via department and
specialty stores, more than 3,060 Skechers Company-owned and
third-party-owned retail stores, and the Company’s e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners in Asia,
Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan,
India, and throughout Europe and Latin America. For more
information, please visit about.skechers.com and follow
us on Facebook, Instagram, and Twitter.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the challenging consumer retail markets
in the United States; sustaining, managing and forecasting costs
and proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2018. The risks included here are
not exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the
companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements.
Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190508005287/en/
Jennifer ClaySKECHERS USA,
Inc.jennc@skechers.com310.937.1326
Skechers USA (NYSE:SKX)
Gráfico Histórico do Ativo
De Fev 2024 até Mar 2024
Skechers USA (NYSE:SKX)
Gráfico Histórico do Ativo
De Mar 2023 até Mar 2024