P3 Portable Protein Pack® Launches New Snack Co-Developed With UFC Performance Institute®
01 Outubro 2019 - 10:00AM
Business Wire
The Newest Portable Pack Gives Athletes and
Fans a More Interesting Way to Get Their Protein
P3 Portable Protein Pack® is giving athletes and fans
alike a more interesting way to fuel their workouts by launching a
new UFC Performance Institute co-branded snack as part of its
existing line of products in partnership with UFC®, the
world’s premier mixed martial arts organization.
The latest P3 is designed for active consumers looking
for a protein-rich snack and features rotisserie-seasoned chicken,
pretzels, mozzarella cheese and dried cranberries. The newest
P3 is the first of its kind to be co-developed with
nutritionists from the UFC Performance Institute® and uses a
2-to-1 ratio of carbohydrates to protein for a better way to fuel
workouts. Each pack contains 11 grams of protein and 25 grams of
carbohydrates.
“We know not all snacks are the same and when people are looking
to get things done, they turn to protein,” said Ann Wasko, Senior
Associate Brand Manager, P3. “With our newest P3
pack, we’re excited to give our consumers a high-protein snack
designed just for them with our partners at UFC.”
In 2018, P3 and UFC announced their partnership to name
P3 the “Official Protein Snack” of UFC. The partnership was
extended in 2019.
“The new co-branded UFC Performance Institute P3 protein
snack developed in conjunction with our nutritional experts at the
UFC Performance Institute is a natural extension of both brands and
an innovative way to cross-market to UFC fans and health
enthusiasts,” said Tracey Bleczinski, UFC Senior Vice President,
Global Consumer Products. “We are thrilled to extend the existing
partnership to include this newly developed licensed product.”
“The 2-to-1 carb to protein ratio is designed to help fuel a
great workout for anyone on the go,” said Clint Wattenberg, UFC
Performance Institute, Director of Performance Nutrition. “With
this specific balance of nutrients, the protein portion helps
support muscle tissue repair and metabolic health, while the
carbohydrates help actively fuel the physical activity.”
The newest P3 will be available for $2.99 (SRP) at
retailers nationwide. For more information about P3, visit
proteinproteinprotein.com or Facebook, Twitter or Instagram.
About The Kraft Heinz Company
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About UFC®
UFC® is the world’s premier mixed martial arts organization
(MMA), with more than 300 million fans and 70 million social media
followers. The organization produces more than 40 live events
annually in some of the most prestigious arenas around the world,
while broadcasting to nearly one billion TV households across more
than 170 countries. UFC’s athlete roster features the world’s best
MMA athletes representing more than 60 countries. The
organization’s digital offerings include UFC FIGHT PASS®, one of
the world’s leading streaming services for combat sports. UFC was
acquired in 2016 by global entertainment, sports and content
company Endeavor, along with strategic investors Silver Lake
Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For
more information, visit UFC.com and follow UFC at Facebook.com/UFC,
Twitter, Snapchat and Instagram: @UFC.
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Lynne Galia 847-646-4396 Lynne.Galia@kraftheinz.com
Jenna Perlman 312-377-4130 Jenna.Perlman@icfnext.com
Brian Smith 702-956-6566 bsmith@ufc.com
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