Skechers Kids Also Wins Footwear Plus’
Excellence in Children’s Design Award for its New Collections and
Innovations
For the eighth time in the past 15 years, Skechers has been
honored as Company of the Year by Footwear Plus. Along with the top
honor for 2019, Skechers Kids received the Excellence in Children’s
Design Award, the third such accolade from Footwear Plus that the
Company has won for its popular kids’ styles, new collections and
innovative technologies.
“2019 was a year of significant sales growth, brand milestones,
product awards and achievements for Skechers, including delivering
some of our best footwear collections for children,” said Michael
Greenberg, president of Skechers. “Through all of our active and
casual looks, performance shoes, work offerings and cause-focused
collections, our mission has always been to deliver style,
innovation and comfort to the world—and it’s such an honor to be
voted as Company of the Year by our industry, as well as earn an
Excellence in Design Award for our children’s product.”
“Congratulations to Skechers on its Company of the Year and
Children’s Plus Awards for 2019,” said Greg Dutter, editorial
director of Footwear Plus, creators of the 21st annual industry
accolades recognizing excellence in design and retail. “Despite
stiff headwinds spanning tariff hikes to epic retail disruption,
Skechers not only weathered the storm, it achieved record sales and
growth. Skechers did what it does best: fire on all cylinders,
driving growth through wholesale, DTC, brick-and-mortar and digital
channels and hitting on key trends in men’s, women’s, and
children’s categories ranging from performance athletic to the
trendiest casual styles. Skechers has become synonymous with shoes,
reflecting a brand width and familiarity that meets the
masses.”
Throughout 2019, the brand’s vast product diversity and
reputation as an industry disruptor was unparalleled. Skechers has
become a coveted fashion brand, appearing on HypeBae and Fashion
Week catwalks worldwide thanks to its iconic D’Lites, Energy,
heritage products and high-profile collaborations. The Company won
25 awards last year alone, including plaudits for its Skechers
GOrun Hyper and Skechers GO GOLF collections—performance technology
that has helped elite athletes like golfers Brooke Henderson and
Matt Kuchar and runner Ed Cheserek reach new career highs. Skechers
has also expanded its international business to over 55 percent of
its total sales, achieving growth in global regions around the
world.
Skechers’ previous Footwear Plus awards include the Company of
the Year Award in 2005, 2006, 2008, 2009, 2010, 2014 and 2015, and
Plus Awards for Design Excellence in 2000 for Young Women’s
Fashion; 2001 for Women’s Streetwear; 2002 for Kids’ Fashion; 2005
and 2006 for Men’s Streetwear; 2013 for the Running and Children’s
categories; 2014 for Running Design; 2015 for Athleisure; and 2016
for its Skechers Kids product.
Now the world’s third largest athletic lifestyle brand, Skechers
offers a growing collection of footwear, apparel and accessories
for every age and activity. In addition to the Company’s
award-winning Skechers Kids collection, Skechers’ DNA spans fashion
lines D’Lites and Skecher Street; core collections like Skechers
Sport, Skechers USA and Modern Comfort; the philanthropic offering
BOBS from Skechers; and performance innovations such as Skechers
GOrun, Skechers GOwalk and Skechers GO GOLF. Many of the Company’s
styles are infused with Skechers’ Air-Cooled Memory Foam insole
technology, flexible knit and stretch fabrics, and comfort fits for
every foot, including Arch Fit, Wide Fit and Relaxed Fit.
Celebrity product endorsees for Skechers’ collections include TV
personality Brooke Burke; Dodgers’ ace pitcher Clayton Kershaw;
football legends Tony Romo and Howie Long; and boxing icon Sugar
Ray Leonard. The Company’s performance ambassadors include elite
marathon champion and Boston Marathon winner Meb Keflezighi; elite
runner Ed Cheserek; and pro golfers Matt Kuchar, Brooke Henderson,
Billy Andrade and Colin Montgomerie.
About Skechers USA, Inc.
Based in Manhattan Beach, California, Skechers (NYSE:SKX)
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. Skechers footwear is available in the United States
and over 170 countries and territories worldwide via department and
specialty stores, more than 3,300 Skechers Company-owned and
third-party-owned retail stores, and the Company’s e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners in Asia,
Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan,
India, and throughout Europe and Latin America. For more
information, please visit about.skechers.com and follow us on
Facebook, Instagram, and Twitter.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the challenging consumer retail markets
in the United States; sustaining, managing and forecasting costs
and proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2018, and its quarterly report on
Form 10-Q for the three months ended September 30, 2019. The risks
included here are not exhaustive. Skechers operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and we cannot predict all such risk factors, nor can
we assess the impact of all such risk factors on our business or
operations or the extent to which any factor, or combination of
factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on
forward-looking statements as a prediction of actual results.
Moreover, reported results should not be considered an indication
of future performance.
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Jennifer Clay SKECHERS USA, Inc. 310.937.1326
Skechers USA (NYSE:SKX)
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