Baidu Collaborates with Aardman to Promote “A Shaun the Sheep Movie: Farmageddon”
23 Março 2020 - 10:00AM
Business Wire
New Digital Stickers and Keyboard Design Launch
on Facemoji Keyboard & Baidu IME in the US and China
Baidu, Inc. (Nasdaq: BIDU) and multi-award-winning animation
studio, Aardman, have today announced a new collaboration to bring
characters from Aardman’s newest feature film “A Shaun the Sheep
Movie: Farmageddon” to Facemoji Keyboard users in the United States
and Baidu IME users in China.
Produced by STUDIOCANAL, “A Shaun the Sheep Movie: Farmageddon”
is the hilarious tale of friendship and mischief between the
world’s favorite sheep and an adorable alien as they embark with
the whole flock on an epic and out-of-this-world adventure to send
her back home.
When an alien with amazing powers crash-lands near Mossy Bottom
Farm, Shaun the Sheep goes on a mission to shepherd the
intergalactic visitor home before a sinister organization can
capture her.
Users of Baidu’s popular keyboard apps Facemoji Keyboard and
Baidu IME will be able to celebrate Shaun the Sheep’s latest
adventures by sharing digital stickers with friends and family and
by decorating their phone keyboards with exclusive
“Farmageddon”-themed designs.
“People all over the world love Shaun the Sheep’s endearing
antics,” said Mr. Jiang Feng, director of Baidu Global Business
Unit. “We are delighted to welcome Shaun and his friends to our
keyboard family with stickers and keyboard skins. We’re extremely
thankful to Aardman for providing our users with a fun new way to
express themselves in chats with friends.”
Shaun the Sheep Brand Manager Rachael Peacock said, “We’re
thrilled that Shaun, Lu-La and the flock will soon be available as
stickers and keyboard skins on Baidu’s apps. The collaboration is
‘out of this world’!”
About Facemoji Keyboard
Facemoji Keyboard is an emoji-centric keyboard app featuring
Baidu’s speech recognition technology. It includes an emoji
prediction feature and a wide variety of stickers, GIFs and
customizable keyboards. Facemoji Keyboard’s goal is to help people
around the world express themselves in new ways with fun, creative
emoji.
About Baidu
Baidu, Inc. is the leading Chinese language Internet search
provider. Baidu aims to make the complicated world simpler through
technology. Baidu’s ADSs trade on the NASDAQ Global Select Market
under the symbol “BIDU.” Currently, ten ADSs represent one Class A
ordinary share.
About Aardman
Aardman, based in Bristol (UK) and co-founded in 1976 by Peter
Lord and David Sproxton, is an independent and multi-award-winning
studio. It produces feature films, series, advertising, games and
interactive entertainment - such as the ‘visually astonishing’ (The
Guardian), BAFTA® nominated console game, 11-11: Memories Retold,
and the four-times Gold Cannes Lions-winning StorySign app - and
innovative attractions for both the domestic and international
market, including a new 4D theatre attraction at Efteling in the
Netherlands. Its productions are global in appeal, novel,
entertaining, brilliantly characterised and full of charm
reflecting the unique talent, energy and personal commitment of the
Aardman team. The studio’s work – which includes the creation of
much-loved characters including Wallace & Gromit, Shaun the
Sheep and Morph – is often imitated, and yet the company continues
to lead the field producing a rare brand of visually stunning
content for cinema, broadcasters, digital platforms and live
experiences around the world. In November 2018 it became an
Employee Owned Organisation, to ensure Aardman remains independent
and to secure the creative legacy and culture of the company for
many decades to come. www.aardman.com
About STUDIOCANAL
STUDIOCANAL, a 100% affiliate of CANAL+ Group held by Vivendi,
is Europe’s leader in production, distribution and international
sales of feature films and TV series, operating directly in all
three major European markets - France, the United Kingdom and
Germany - as well as in Australia and New Zealand. STUDIOCANAL owns
one of the most important film libraries in the world, boasting
more than 5,500 titles from 60 countries. Spanning 100 years of
film history, this vast and unique catalogue includes among others
the iconic Terminator 2, Rambo, Breathless, Mulholland Drive, The
Pianist and Belle de jour. STUDIOCANAL has fully financed box
office hits Tinker, Tailor, Soldier, Spy, Paddington 1 and 2, The
Commuter and Shaun The Sheep Movie. Upcoming films backed by
STUDIOCANAL include Marjane Satrapi’s Radioactive featuring
Rosamund Pike and The Secret Garden produced by David Heyman
starring Colin Firth.
STUDIOCANAL is actively developing and distributing high-end TV
series through its network of award-winning European production
companies, including TANDEM in Germany (Shadowplay), the UK’s RED
Production Company (Years and Years), Spain’s BAMBÚ PRODUCCIONES
(On Death Row) and France’s STUDIOCANAL ORIGINAL (Mouche).
STUDIOCANAL is also an associate of Danish-based SAM Productions
founded by Søren Sveistrup and Adam Price (Ride Upon The Storm) as
well as of UK-based GUILTY PARTY PICTURES; Benedict Cumberbatch’s
production company SUNNYMARCH TV (Patrick Melrose) and URBAN MYTH
FILMS (War of the Worlds).
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The Hoffman Agency Shannon Nelson 408-286-2611
snelson@hoffman.com
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