Gillette Venus Is Changing the Game, Launching First of Its Kind ‘Skinclusive Summer Line’ on Animal Crossing
04 Agosto 2020 - 11:00AM
Business Wire
The Skinclusive Summer Line by Venus
brings 250+ diverse skin representations to life in Animal
Crossing, enabling players to ‘put their skin in the game’ and
celebrate more of their identity in the world of gaming
A digital island on Animal Crossing isn’t the beach we were
expecting, but it’s the beach we have this summer amidst the
COVID-19 pandemic. Now, thanks to Gillette Venus and the
launch of their NEW Skinclusive Summer Line by Venus, women
everywhere can enjoy the sensations of summer virtually in Animal
Crossing with characters that represent the diversity of their skin
in real life.
This press release features multimedia. View
the full release here:
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The first of its kind 'Skinclusive Summer
Line by Venus' on Animal Crossing. This collection is taking Animal
Crossing from just a few representations of skin to 19 different
skin types in 8 in-game skin tones, resulting in over 250 designs
that include common skin realities like freckles, acne, hair,
cellulite, scars and stretch marks, and more unique and
under-represented skin like vitiligo, tattoos, psoriasis, and
differently-abled bodies. (Photo: Business Wire)
It is important to ensure all women and all skin are represented
and celebrated. Everywhere. That’s why Venus partnered with
digital designer, Nicole Cuddihy, to co-create new avatar
designs within Animal Crossing that serve as the largest
offering of skin-inclusive designs to ever be available within the
game. This collection is taking Animal Crossing from just a few
representations of skin to 19 different skin types in 8 in-game
skin tones, resulting in over 250 designs that include common
skin realities like freckles, acne, hair, cellulite, scars and
stretch marks, and more unique and under-represented skin like
vitiligo, tattoos, psoriasis, and differently-abled bodies.
The launch of the Summer Skinclusive Line by Venus is the
newest activation of the Venus “My Skin. My Way” campaign,
which is the brand’s commitment to stand up for every woman’s right
to feel comfortable and live freely in her own skin. But this
summer, living comfortably and freely – and even enjoying the sun
and the beach – has taken on a whole new meaning. Now, women around
the world are expressing themselves and their individuality on
Animal Crossing, which has quickly become the number one talked
about game during quarantine and is most popular among women ages
19-24. By bringing more representation to Animal Crossing, Venus is
enabling players to see and celebrate more of their natural
identity in the world of gaming.
“In a world where there are so many explicit and implicit
rules on how women should show or feel about their skin,
skin-inclusivity and positive representation matters,” said
Anthony van Dijk, Senior Brand Director of Venus North America.
“The purpose of our My Skin. My Way campaign is to ensure
that we’re putting out responsible imagery that represents reality
and celebrates all types of skin, while also spotlighting the
diverse skin stories of women all around the world. With Animal
Crossing, we saw a unique opportunity to meet women where they are
this summer by providing new ways to make gaming a more inclusive
space, while also enabling them to gather virtually, safely on a
beach to celebrate summer and skin inclusivity.”
On the inspiration and heartfelt purpose behind the designs,
Cuddihy says, “While momentum for diversity in design is building,
there are many areas where progress feels slow. The fact that I
could add scars and wrinkles to warriors or outlaws, but not
characters in less combat-driven games felt discouraging. With
these designs, I hope that all women in Animal Crossing can find
comfort and representation in this carefully developed collection.
I drew inspiration from those in my own life to ensure the designs
I was creating accurately represented their skin stories in a way
that feels real, celebratory and beautiful.”
To celebrate the launch of the Skinclusive Summer Line by
Venus and National Beach Day, Venus will host an Animal
Crossing ‘Skinclusive Summer Social’ event on YouTube
Live on Monday, August 31st.
For more information on the NEW Skinclusive Summer Line by
Venus and ‘Skinclusive Summer Social’, please visit
www.VenusSkinclusive.com and follow
the conversation on Instagram at @GilletteVenus.
About Procter & Gamble P&G serves consumers
around the world with one of the strongest portfolios of trusted,
quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK- II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit https://us.pg.com/ for the latest news and
information about P&G and its brands.
GILLETTE-VENUS
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For further information or images, please
contact: Nicole Tarko, ntarko@hellommc.com MyAnh Nghiem,
nghiem.m@pg.com
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