ResMed Underscores the Importance of Good Sleep with #WakeUpToGoodSleep Campaign
05 Novembro 2020 - 02:06AM
Business Wire
The digital campaign will educate consumers and
doctors on sleep disorders
ResMed, a global leader in digital health and connected sleep
and respiratory care devices, today announced the launch of a new
sleep education campaign, #WakeUpToGoodSleep. Conceptualised to
underscore the importance of sleep quality for overall well being,
the campaign aims to highlight the growing and largely unidentified
sleep disorders in India and the treatment options available.
Today, millions of Indians suffer from sleeping disorders, with
the majority of them being undetected. Over one million Indians
suffer from sleep apnea alone, according to a 2019 Lancet
Respiratory Medicine study. Left untreated, sleeping disorders have
detrimental consequences on our mental and physical well-being
including heart attacks, diabetes, depression, amongst others,
making it imperative to raise awareness on sleeping disorders.
The campaign aims to raise awareness amongst consumers and
doctors about the health benefits and importance of good sleep. As
part of the campaign, ResMed launched a short educational film that
showcases sleep apnea, a relatively unknown sleep disorder, and its
effects such as fatigue, mental stress, irritability, and even
traffic accidents, to reiterate the importance of a good night’s
sleep.
To ensure patients can enjoy a good night’s sleep, ResMed has
also introduced a sleep coach assistant service, consisting of a
team of coaches who remotely guide patients through every step of
their journey to better sleep. Services include sleep apnea
detection via a home sleep test, helping patients diagnosed with
sleep apnea understand the treatment options available such as a
CPAP (continuous positive airway pressure), and even guiding
patients through hassle-free installation of devices and providing
the best possible offers on devices, including EMI schemes for
devices.
“As India becomes increasingly health-conscious, immense
importance is given to dietary changes, daily exercises, and mental
health. However, sleep as a critical contributor to their overall
well-being is not given the attention it deserves,” says Seema
Arora – National Marketing Head, Asia and Latin America,
ResMed. “The level of discourse on sleep awareness continues to
remain low in a geographically expansive country like India, with
only a handful of sleep labs for a population of over 1.3 billion.
Through this awareness campaign, ResMed, a pioneer in sleep apnea
therapy, aims to spread awareness amongst Indians, including the
medical community with a simple thought - ‘Kyuki neend achi toh din
acha’, underlining how disordered sleeping impacts our overall
well-being.”
To also drive sleep awareness and education amongst the medical
fraternity, ResMed has been conducting web-education series in
association with some of the most prominent sleep experts in the
country including Dr. Manvir Bhatia and her sleep society – ASSM
Ace School of Sleep Science and Dr. Sujit Rajan, amongst others.
Since May 2020 ResMed has certified over 700 doctors across India
as part of the education awareness drive.
“Five to ten percent of Indians suffer from a sleep disorder but
are unaware of it and its impact on their health,” said Dr.
Manvir Bhatia, a leading sleep specialist in India. “We spend
one-third of our lifespan sleeping, highlighting that its purpose
goes beyond regular rest. It allows the body to heal, essentially
contributing to one’s overall physical mental, and emotional
well-being. It is increasingly important to drive sleep awareness
so that everyone considers sleep health as an important factor for
overall wellbeing and recognise the association with other medical
disorders. The awareness can be achieved with training sessions for
doctors, public awareness campaigns, and sleep coach assistance.
These measures will create an impact on the importance of good
quality sleep,” she added.
As social distancing continues to be imperative, ResMed’s
innovative and connected sleep solutions are enabling doctors and
patients better patient care outside the hospital. More than 12
million cloud-connectable devices in its network are allowing
doctors to remotely monitor their patients, who in turn can share
their health-related data and undergo diagnosis to treat their
sleeping disorders.
Call this toll-free number 1800-103-3969 to book your sleep
coach assistant, or to schedule a sleep test.
About ResMed
At ResMed, we pioneer innovative solutions that treat and keep
people out of the hospital, empowering them to live healthier
higher-quality lives. Our digital health technologies and
cloud-connected medical devices transform care for people with
sleep apnea, COPD, and other chronic diseases. Our comprehensive
out-of-hospital software platforms support the professionals and
caregivers who help people stay healthy in the home or care setting
of their choice. By enabling better care, we improve quality of
life, reduce the impact of chronic disease, and lower costs for
consumers and healthcare systems in more than 140 countries. To
learn more, visit www.resMed.com and follow @ResMed.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201104005828/en/
Pallavi Kumari +91 9205289833 Pallavi.kumari@resmed.com
ResMed (NYSE:RMD)
Gráfico Histórico do Ativo
De Fev 2024 até Mar 2024
ResMed (NYSE:RMD)
Gráfico Histórico do Ativo
De Mar 2023 até Mar 2024