Here’s the Scoop: e.l.f. Cosmetics Launches a Dreamy Mint Melt Collection
25 Janeiro 2021 - 12:30PM
Business Wire
Creamy Neutrals with Pops of Mint are
available exclusively at Walmart and elfcosmetics.com
The indulgent experience of dipping into your favorite ice cream
can now be experienced guilt-free, thanks to the new Mint Melt
collection from e.l.f. Cosmetics. Inspired by creamy neutrals and
mint chocolate chip ice cream, this eight-piece limited-edition
lineup promises a sweet and refreshing new take on shades, textures
and finishes.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210125005572/en/
With Mint Melt, makeup and skincare get a playful, e.l.f.
Cosmetics refresh, thanks to these yummy features:
- Delicious Palette: Melt into creamy, chocolate-inspired
neutrals with pops of mint pastels for eyes, lips and face.
- Cooling Sensation: Invigorates skin with a cooling
effect to refresh your complexion and mood.
- Delightful Scent: Savor the sweet fragrance of mint
every time you experience one of the Mint Melt goodies.
- Guilt-Free Price: Go ahead and treat yo’ e.l.f.!
Starting at $4, Mint Melt is uber affordable, so every eye, lip and
face can indulge!
“From the minty green packaging and scent, to the creamy
universal shades with its cooling effect, we’re serving up our
sweetest, most refreshing collection yet,” says Kory Marchisotto,
Chief Marketing Officer at e.l.f. Beauty. “What better way to start
the new year than with some products that will make your
mouth-water?”
Early reviews are in—there is simply no e.l.f control when it
comes to Mint Melt – here’s the scoop of what’s in the
collection:
- Mint Melt Eyeshadows, $4.00: Two highly pigmented mini
eyeshadow quads featuring a minty mix of matte and shimmer
shades.
- Mint Melt No Budge Eyeshadow Sticks, $5.00: A merry
medley of matte and metallics – in three shades—set the stage for
long-wearing and crease-resistant minty, eye-popping looks.
- Mint Melt Brush Trio, $8.00: A gorgeous mint-colored
eyeshadow brush set made for effortlessly applying and blending
eyeshadows—wake up the artist that lies within.
- Mint Melt Lip Gloss, $4.00: Four high-shine, hydrating
lip glosses that dish up a cooling plumping effect with a
refreshing vanilla mint scent.
- Mint Melt Cooling Face Primer, $8.00: Dip into this
unique gel texture primer that grips makeup to ensure it stays put
while hydrating your skin with a cooling effect.
- Mint Melt Cleansing Cloud, $4.00: Now in Mint Melt
green, this soft, washable, and reusable makeup pad whisks away
dirt and makeup with one swipe. Just add water!
- Mint Melt Minty Fresh Cooling Cleanser, $8.00: Gentle,
minty and frothy, this rejuvenating cleanser thoroughly removes
impurities while leaving skin hydrated and refreshed.
- Mint Melt Whipped Face Mask, $8.00: Sink into this
whipped, moisturizing face mask that soothes skin with skin-loving
ingredients like vitamin E. It’s an indulgent mint treat.
“It’s a wakeup call for the senses,” adds Marchisotto. “We’re
confident that our e.l.f. community will become instantly obsessed
with this e.l.f. indulgence!’”
The Mint Melt collection is available exclusively at Walmart and
online at Walmart.com in the U.S. and elfcosmetics.com. Globally
the collection will be available at Superdrug in the UK on January
27 and DM stores in Germany at the end of February.
Check-in on more Mint Melt moments on Instagram, Facebook,
Twitter, and TikTok.
About e.l.f. Cosmetics:
Since 2004, e.l.f. Cosmetics has made the best of beauty
accessible to every eye, lip and face. We make high-quality,
prestige-inspired cosmetics and skin care products at an
extraordinary value and are proud to be 100% vegan and
cruelty-free. As one of the first online beauty brands, e.l.f.
continues to attract a highly engaged audience and set benchmarks
with new digital platforms. Our brand is widely available at
leading retailers such as Target, Walmart and Ulta Beauty, and has
a growing international presence.
Learn more by visiting www.elfcosmetics.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210125005572/en/
Corporate Communications: Melinda Fried, e.l.f. Beauty
mfried@elfcosmetics.com Business Media Inquiries: Brittany
Fraser, ICR, Inc. ELFPR@icrinc.com Consumer Media Inquiries:
Liza Suloti, SHADOW Liza@weareshadow.com
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