Join Alicia Keys for an Unforgettable Evening at the Keys Soulcare Lounge Ulta Beauty Edition
16 Fevereiro 2021 - 11:00AM
Business Wire
Transforming the soul of beauty with all nine
Keys Soulcare offerings launching exclusively at Ulta Beauty
Keys Soulcare, the lifestyle beauty brand created with 15-time
Grammy-Award winning artist, producer, actress, and New York Times
best-selling author Alicia Keys, is now at Ulta Beauty, the
nation’s largest beauty retailer. The full collection of clean,
cruelty-free offerings shines brightly within all Ulta Beauty
stores nationwide, prominently displayed at the entrance to
encourage easy discovery of the dermatologist-developed formulas,
skin-nourishing ingredients and soul-nurturing rituals.
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the full release here:
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“Helping to bring Alicia’s vision for Keys Soulcare to the world
has been an honor and a life changing experience; together we have
created a beautiful masterpiece. We are so proud that Ulta Beauty,
America's premier beauty destination, is with us on this journey,”
said Kory Marchisotto, President of Keys Soulcare. “There is
uplifting energy that comes from Alicia and inspires Keys Soulcare.
With Ulta Beauty we have created this energy for guests to
experience, bringing this light in store.”
“We are thrilled to welcome Keys Soulcare to our Ulta Beauty
family as the brand’s exclusive retail partner,” said Monica
Arnaudo, Chief Merchandising Officer at Ulta Beauty. “The
importance Alicia and team place on rituals with selfcare and
wellness at the center is a refreshing, thoughtful approach that
will resonate strongly with our guests. Our connection with the
brand was immediate, not only because we both care deeply about
clean ingredients but importantly, because we both believe beauty
can and should empower everyone. We are proud to be on this journey
with Keys Soulcare and look forward to continued mindfulness and
success together.”
KEYS SOULCARE LOUNGE ULTA BEAUTY EDITION
To celebrate this moment, Alicia Keys will host a special
evening in an Ulta Beauty Edition of the Keys Soulcare Lounge on
February 18th at 8pm EST/5pm PST.
An evening filled with good vibes, musical performances and
soulful conversations about beauty, Alicia will be joined by Ulta
Beauty superstars, Pattern Beauty founder Tracee Ellis Ross, and
Jen Atkin, founder of OUAI x Mane Addicts as well as Ulta Beauty
Collective members Ty Alexander and Darryl Dzapasi. These inspiring
guests will come together to uplift each other, discussing
achieving your highest vision, empowerment, joy and finding time to
care for yourself.
This event is 100% virtual, 100% free to the public and 100%
inspirational. RSVP by visiting:
keyssoulcarelounge.com/ultabeauty/.
“The Keys Soulcare Lounge Ulta Beauty Edition is a destination
where we can all share, connect, embrace our radiance, empower each
other and where we can laugh,” added Alicia Keys. “It’s just so
beautiful to see how everything comes together. I couldn’t dream of
a better partner for Keys Soulcare, and it means the world to me
that Ulta Beauty has shown such genuine love and support! We are so
good together!”
The new collection features the following
dermatologist-developed, clean and cruelty-free offerings:
- Sage + Oat Milk Candle ($38), a calming candle scented
with sage and oat milk.
- Skin Transformation Cream ($30), available
Fragrance-Free, a hydrating face cream that helps reveal
plumped and radiant-looking skin.
- Obsidian Facial Roller ($25), a stimulating, handcrafted
obsidian stone facial roller that helps promote tranquility for
revitalized-looking skin.
- Golden Cleanser ($20), a gentle, soothing facial pore
cleanser.
- Be Luminous Exfoliator ($22), a restorative,
water-activated exfoliating powder.
- Harmony Mask ($28), a purifying face mask scented with
soothing sandalwood.
- Reviving Aura Mist ($22), a naturally rose-scented,
revitalizing skin mist.
- Comforting Balm ($12), a nourishing skin balm for the
face and body.
Join us at the Keys Soulcare Lounge Ulta Beauty Edition on
February 18 and nationwide across all Ulta Beauty stores to learn
more.
About Keys Soulcare:
Keys Soulcare is a lifelong vision of global superstar artist,
producer, actress, and New York Times best-selling author Alicia
Keys. Born of Alicia’s personal skincare journey and her passion
for bringing light into the world, the brand vision is more than
skin deep. Keys Soulcare shares the soul of beauty through
dermatologist-developed, clean formulas, skin-nourishing
ingredients and soul-nurturing rituals. With an inclusive point of
view, an authentic voice, and a line of skin-loving, cruelty-free
offerings, Keys Soulcare aims to bring new meaning to beauty by
honoring ritual in our daily life and practicing intention in every
action. Available at keyssoulcare.com and nationwide at Ulta Beauty
stores and on ulta.com. Learn more by visiting
www.keyssoulcare.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210216005777/en/
Media Contacts: Melinda Fried Corporate Communications,
e.l.f. Beauty mfried@elfbeauty.com
Business Media Inquiries: Brittany Fraser ICR, Inc.
ELFPR@icrinc.com
Consumer Media Inquiries: Danielle Marmel SHADOW
Danielle@weareshadow.com
Ulta Beauty Media Inquiries: Eileen Ziesemer
EZiesemer@ulta.com
Alicia Keys Inquiries: Dvora Englefield, Courtni Asbury,
Chris Iacullo The Lede Co. akpress@ledecompany.com
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