Two of the biggest disruptors in their industries—e.l.f.
Cosmetics and Chipotle—are coming together March 10 to launch the
limited edition e.l.f. x Chipotle collection. e.l.f's commitment to
cruelty-free and vegan products unite with Chipotle's mission to
cultivate a better world through responsibly-raised food to inspire
the makeup collection you didn’t know you were craving.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210304005524/en/
e.l.f. Cosmetics and Chipotle to launch a
limited edition beauty collection on March 10. (Photo: Business
Wire)
“There is nothing tastier or prettier than the combination of
burritos and makeup!” said Kory Marchisotto, Chief Marketing
Officer, e.l.f. Beauty. “We have long admired Chipotle and we are
thrilled to come together to do things that neither one of us have
done before. We share the same renegade spirit and are both
committed to bringing the best ingredients to our consumers at
extraordinary prices.”
“We’re always looking for
opportunities to lead culture and make authentic connections with
Gen-Z alongside brands that share similar values,” said Tressie
Lieberman, Vice President, Digital Marketing and Off-Premise,
Chipotle. “Following our first launch with e.l.f., which sold out
in less than four minutes last spring, we’ve taken our collab to
the next level with beauty products celebrating our real
ingredients in totally unexpected ways.”
Get it before it’s gone! This
new limited edition collection features all the beauty essentials
you need to create your custom look that's mild, medium AND
HOT!
- CHIPOTLE EYESHADOW PALETTE, $16. Spice things up with
this 12-piece eyeshadow palette, inspired by the Chipotle line! The
fresh spread of matte, shimmer, and metallic shades are inspired by
classic Chipotle ingredients, including white rice, brown rice,
pinto beans, black beans, sofritas, fajitas, mild salsa, green
salsa, hot salsa, corn salsa, guac, and lettuce. Every palette
purchase comes with a free chips & guac offer from
Chipotle!*
- MAKE IT HOT LIP GLOSS, $8. This lip-plumping gloss will
have your pout looking extra saucy with a tint of red-hot salsa
color. The high-shine formula also delivers a mild-yet-alluring
tingling sensation, making your lips feel fuller, soothed, and
hydrated.
- EXTRA GUAC FACE SPONGE SET, $10. Avocado shaped sponge
with angled and rounded sides and a mini pit shaped sponge for
hard-to-reach areas.
- EYES CHIPS FACE MAKEUP BAG, $18. This makeup bag is
designed to look just like Chipotle’s tortilla chip bag—perfect for
carrying all your beauty essentials and sides, plus the whole
e.l.f. x Chipotle collection.
The e.l.f. x Chipotle collection will be available exclusively
on elfcosmetics.com, chipotlegoods.com, and on the mobile-first
virtual shopping platform, NTWRK. Join e.l.f.’s Beauty
Squad, the e.l.f. loyalty program, to be the first to shop the
limited edition collection on March 9, everyone else can get the
goods on March 10. e.l.f. x Chipotle’s NTWRK drop will take place
on March 10 at 11AM PT on the NTWRK app. This is the first
shoppable video from e.l.f. x Chipotle! Fans will tune in to watch
exclusive content from Creator, Artist and DJ Brittany Sky and then
have the chance to purchase the limited edition collection on the
app.
Introducing the Eyes. Chips. Face. Bowl
Tapping into e.l.f.’s superpowers of being vegan and
cruelty-free, Chipotle will offer the Eyes. Chips. Face. Bowl, a
beauty-inspired all-vegan entrée, on the Chipotle app and
Chipotle.com starting March 10. The delicious bowl was curated by
iconic drag queens Trixie Mattel and Kim Chi, and celebrates the
dual commitment of e.l.f. and Chipotle to support plant-based
lifestyles and responsibly-sourced products.
“Superfoods are a superpower,” adds Marchisotto. “We love the
Eyes. Chips. Face. Bowl and how it nourishes the body, ignites the
tastebuds and invigorates the soul.” This bowl marks the first-time
Chipotle has introduced a menu item in collaboration with another
consumer brand.
The Eyes. Chips. Face. Bowl, available through March 17,
features:
- White rice
- Pinto beans
- Roasted chili-corn salsa
- Tomatillo-red salsa
- Guac
- Lettuce
- Side of chips
Makeup Mukbang with Trixie Mattel and Kim Chi
Trixie Mattel will shine the spotlight on the e.l.f. x Chipotle
collection during an online appearance with Kim Chi on March 10,
the day the Eyes. Chips. Face. Bowl debuts. Trixie’s YouTube
channel is legendary within and outside of the drag community, and
she often hosts guests like Kim Chi to talk food and makeup. The
pair will come together for a must-watch social media Makeup
Mukbang on March 10, giving each other makeovers with the e.l.f. x
Chipotle Collection.
Viral Track Remixed with Chipotle Twist
e.l.f. has remixed its iconic TikTok track, "Eyes. Lips. Face.
(e.l.f.)", to Eyes. Chips. Face. iLL Wayno and Holla FyeSixWun are
joining forces again for the remix adding a delicious twist that
will make you want to reach for a bag of tortilla chips. Grab the
new song on e.l.f.'s TikTok channel, @elfyeah, and Chipotle’s TikTok channel,
@Chipotle.
e.l.f. x Chipotle – International Women’s Day
Further spicing things up, Kory Marchisotto and Tressie
Lieberman will team up to talk burritos and beauty while
celebrating female empowerment live on Clubhouse on March 8,
International Women’s Day. The session will be hosted by Nadine
Dietz, Chief Marketing and Strategy Officer of VRM and Adweek’s
Strategic Advisor and will feature all three incredibly
accomplished marketers who will talk about “Being Bold and Breaking
Through.” Tune in to the new club, “Disruptors” on Clubhouse, 4PM
ET. Join here.
Check in for more e.l.f. x Chipotle moments on e.l.f.’s social
channels: TikTok, Instagram, YouTube, and Twitter and Chipotle’s
social channels too: TikTok, Instagram, YouTube and Twitter.
*Free chips and guac offer is available while palettes last.
Taxes, delivery fees not included. US, 13+ only. Code expires 11:59
pm PT 4/15/21. Limit 1 code per order. Terms @
chipotle.com/elf.
About e.l.f. Cosmetics:
Since 2004, e.l.f. Cosmetics has made the best of beauty
accessible to every eye, lip and face. We make high-quality,
prestige-inspired cosmetics and skin care products at an
extraordinary value and are proud to be 100% vegan and
cruelty-free. As one of the first online beauty brands, e.l.f.
continues to attract a highly engaged audience and set benchmarks
with new digital platforms. Our brand is widely available at
leading retailers such as Target, Walmart and Ulta Beauty, and has
a growing international presence. Learn more by visiting
www.elfcosmetics.com
About Chipotle Mexican Grill:
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had over 2,750 restaurants as of December
31, 2020, in the United States, Canada, the United Kingdom, France
and Germany and is the only restaurant company of its size that
owns and operates all its restaurants. With nearly 88,000 employees
passionate about providing a great guest experience, Chipotle is a
longtime leader and innovator in the food industry. Chipotle is
committed to making its food more accessible to everyone while
continuing to be a brand with a demonstrated purpose as it leads
the way in digital, technology and sustainable business practices.
Steve Ells, founder, first opened Chipotle with a single restaurant
in Denver, Colorado in 1993. For more information or to place an
order online, visit WWW.CHIPOTLE.COM.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210304005524/en/
Media: Melinda Fried Corporate Communications, e.l.f.
Beauty mfried@elfbeauty.com
Business Media Inquiries: Brittany Fraser ICR, Inc.
ELFPR@icrinc.com
Consumer Media Inquiries: Danielle Marmel SHADOW
Danielle@weareshadow.com
Chipotle Media Inquiries: Erin Wolford Chipotle Mexican
Grill mediarelations@chipotle.com
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