Emerald Launches Powerful B2B E-commerce Platform
26 Abril 2021 - 5:10PM
Business Wire
Elastic Suite Digital Market Enables 365-Day
Per Year Engagement Between Emerald’s Brands and Retailers
Emerald Holding, Inc. (NYSE:EEX) (“Emerald” or the “Company”)
today announced the introduction of the new Digital Market
technology platform (“Digital Market”) from the Company’s Elastic
Suite division. Digital Market creates a powerful, standardized,
single-platform approach to B2B e-commerce by offering 365-day
access to product sourcing and ordering across a broad range of
brands. This world-class B2B digital platform also provides a more
streamlined and collaborative buyer/supplier experience at
Emerald’s in-person events, including Outdoor Retailer and Surf
Expo.
Hervé Sedky, Emerald’s President and Chief Executive Officer,
commented, “Our launch of Digital Market is a key step in our
strategy to bring buyers and sellers together in a digital
environment, year-round, and provide them with a platform where
they can transact. This platform will greatly enhance the customer
experience and value not only of our live shows but also year-round
as we expand our digital offerings. We are excited to launch
Digital Market to coincide with Outdoor Retailer and Surf Expo,
which are set to stage this summer, so brands and retailers alike
can experience the innovative and powerful benefits this platform
delivers.”
Josh Reddin, EVP of Elastic Suite, added, “The need for a
simplified and uniform wholesale purchasing interface between
brands and their retail partners has been growing for years, and
current market conditions have only accelerated that demand. Based
upon our many years of experience and partnership with top brands,
we developed Digital Market to serve as the leading single platform
digital commerce solution for universal access.”
Marisa Nicholson, senior vice president and show director of
Outdoor Retailer, said, “Digital Market complements your Outdoor
Retailer show experience by providing exhibitors, reps, and
retailers with technology that takes relationships beyond the show
floor and supports the wholesale purchasing process year-round. It
transforms the ways brands and buyers interact. Brands can present
curated product collections, and buyers can strategically source
and order new products, leading to more efficient appointments and
meaningful conversations when at the show. This winning combination
makes it easier to stay connected and opens new doors.”
Roy Turner, SVP, Surf Expo, commented, “Surf Expo has always
been a strong order-writing show in addition to the relationships
forged and strengthened at our events. We have heard loud and clear
from our retailer and brand community that face-to-face, in-person
shows are critical. That said, they also need technology to
connect, source, and place orders year-round. Surf Expo Digital
Market will revolutionize how brands and retailers collaborate,
transact, and merchandise.”
Built upon Emerald’s proven industry-leading Elastic Suite
enterprise B2B merchandising solution, Digital Market is designed
for easy adoption by brands and retailers of all sizes across
market segments. As a majority of brands and retailers already
prefer Elastic’s wholesale purchasing technology, Emerald has now
built upon that preference by consolidating many features into a
solution tailored for small and midsized brands: Digital
Market.
Elastic Suite and Digital Market are fully integrated and
utilize the same core technology, data systems, and client support
resources. The result is a streamlined digital wholesale
merchandising and purchasing process for retailers across brands
through a single platform. For the first time retailers can
seamlessly connect to all global brands using Elastic Suite in one
place.
Emerald’s B2B technology serves clients representing hundreds of
the world’s largest and most iconic brands in the outdoor, surf,
cycling, sporting goods, apparel, lifestyle and footwear
industries: The North Face, Patagonia, K2, Rip Curl, Active Brands,
Volcom, Shimano, Scott Sports, New Balance, Boardriders, Puma,
Reebok/CCM, O’Neill, Burton and Vans.
Digital Market for both Outdoor Retailer and Surf Expo is now
available for enrollment and has been developed specifically for
manufacturers within the industry verticals represented at these
events. Visit these links for more information on Outdoor Retailer
Digital Market and Surf Expo Digital Market.
About Emerald
Emerald is a leader in building dynamic, market-driven
business-to-business platforms that integrate live events with a
broad array of industry insights, digital tools, and data-focused
solutions to create uniquely rich experiences. As true partners, we
at Emerald strive to build our customers’ businesses by creating
opportunities that inspire, amaze, and deliver breakthrough
results. With over 140 events each year, our teams are creators and
connectors who are thoroughly immersed in the industries we serve
and committed to supporting the communities in which we operate.
For more information, please visit http://www.emeraldx.com
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Financial Contact: Emerald Holding, Inc. David Doft Chief
Financial Officer 1-866-339-4688 (866EEXINVT) Media Contact:
Beth Cowperthwaite VP, Communications 203-606-6243
beth.cowperthwaite@emeraldx.com
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