e.l.f. Cosmetics Changing the Game and Empowering Others on Twitch
06 Maio 2021 - 3:52PM
Business Wire
Today e.l.f. Cosmetics becomes the first major beauty brand to
launch a branded channel on Twitch – the global streaming platform
with more than 140 million monthly users, who are predominantly
members of Gen Z.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210506006108/en/
On Sunday, May 9 at 7.30pm EST, e.l.f.
will launch its Twitch channel, e.l.f. You, www.twitch.tv/elfyou
(Graphic: Business Wire)
On Sunday, May 9 at 7.30pm EST, e.l.f. will launch the channel –
www.twitch.tv/elfyou - which will feature new streams every week.
Focused on the concept of “Game-Up” – the intersection of gaming
and makeup – the streams will embody the inclusion, irreverence and
e.l.f.isms the brand is famous for, while championing female
empowerment focusing on female gamers.
“Launching a Twitch channel is another demonstration that
anything is e.l.f.ing possible,” says Kory Marchisotto, Chief
Marketing Officer at e.l.f. Beauty. “We are always looking to blaze
new trails when it comes to connecting with our current and new
fans and believe Twitch is our next frontier—it’s interactive,
engaging, authentic and live.”
e.l.f.’s Twitch channel is the next big step in the brand’s
gaming journey. In November 2020, e.l.f. announced it was teaming
up with Loserfruit, or LuFu, one of the world’s top female gamers
with over 10 million social media followers. Since then, LuFu and
e.l.f.’s Global Makeup Artist, Anna Bynum, have streamed hours of
content together. The response has been overwhelming with 37,000+
hours of total e.l.f. content watched on Twitch, in addition to
massive social media coverage on Twitter, Instagram and TikTok.
Live Launch Event
Get ready, because e.l.f.’s Twitch channel kicks off with a
live, three-hour livestream on May 9 and everyone is invited! Gamer
and Special Effects Makeup Artist Autumn Rhodes will host and will
be joined by LuFu and fellow gamer, Fasffy. Special appearances are
scheduled by SOFI TUKKER, the genre-defying duo of Sophie
Hawley-Weld and Tucker Halpern, DJ and Twitch sensation Julienne
By, Senior Style Editor Theresa Massony, and e.l.f.’s Global Makeup
Artist Anna Bynum.
e.l.f. You
A core focus of the event is the launch of “e.l.f. You,” a
program designed to further e.l.f.’s purpose pillar of empowering
others by promoting and supporting up-and-coming female gamers and
their squads to embrace their bad-ass-ness. e.l.f. You looks to
help shatter glass ceilings in the world of gaming, making it more
inclusive for and welcoming for female gamers.
“What motivates us most about our Twitch channel is the
opportunity to inspire and support female creators. Together we can
empower and inspire so many,” added Marchisotto.
As part of e.l.f. You, gamers will be challenged to a “Game Up”
Contest that e.l.f. will host on TikTok between May 9 and June 6.
To participate, gamers will post a video of their “Game Up” look
showing how they become stream-ready with their unique makeup
looks. Seven winners will be selected, and each will have the
unique opportunity to turbo-charge their passion in the gaming and
content creation world. Each winner will receive the equipment and
support they need to fuel their passion and build their profiles —a
high-spec 4K pro webcam, a professional broadcasting microphone,
e.l.f. products, a stream with LuFu on e.l.f.’s Twitch channel, and
the opportunity to host a stream on e.l.f.’s Twitch channel. For
more information about the Game Up contest, see the official rules
starting on May 9 at:
www.elfcosmetics.com/promotion-details/sweepstakes-contest-rules.
LiveCraft (a division of Podean) and eGEN eSports worked with
e.l.f. to catapult the brand into the gaming world. “It’s clear
that Twitch and e.l.f. are meant to be,” says Travis Johnson,
Global CEO of LiveCraft. “With the launch of the e.l.f. Twitch
channel, e.l.f. is ready to take its gaming and content strategy to
the next level, by celebrating female gamers and connecting with
consumers in an engaging and meaningful way.” Brad Timmins,
Co-Founder of eGEN furthered, “We have no doubt e.l.f. will be the
leading cosmetics brand on Twitch and one that every cosmetics
brand aspires to emulate.”
Tune in to twitch.tv/elfyou on May 9, 2021 at 7.30pm EST
About e.l.f. Cosmetics
Since 2004, e.l.f. Cosmetics has made the best of beauty
accessible to every eye, lip and face. We make high-quality,
prestige-inspired cosmetics and skin care products at an
extraordinary value and are proud to be 100% vegan and
cruelty-free. As one of the first online beauty brands, e.l.f.
continues to attract a highly engaged audience and set benchmarks
with new digital platforms. Our brand is widely available at
leading retailers such as Target, Walmart and Ulta Beauty, and has
a growing international presence. Learn more by visiting
www.elfcosmetics.com
About the Campaign
e.l.f. Cosmetics worked with gaming content specialist agencies,
LiveCraft (a division of Podean) and eGen eSports to develop and
execute the Lufu partnership, e.l.f. Twitch channel and e.l.f. You
initiative.
About LiveCraft
LiveCraft is the specialist live content division of marketplace
marketing agency, Podean. LiveCraft works with brands to develop
strategies around all aspects of live content creation and its
distribution across social and other media platforms, with the
ultimate aim of enhancing brand reputation and driving incremental
client sales. Learn more by visiting www.livecraftglobal.com
About eGEN eSports
eGEN is a full-service esports agency and consultancy that
exists to deliver community-focused work. eGEN finds the best
talent, builds opportunities with them, and pairs them with the
brands and audiences that they deserve. Learn more by visiting
www.egenesports.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210506006108/en/
Media Contacts e.l.f. Beauty Melinda Fried
mfried@elfbeauty.com Business Press Inquires Brittany Fraser
elfpr@icrinc.com Consumer Press Inquires Danielle Marmel,
SHADOW danielle@weareshadow.com
e l f Beauty (NYSE:ELF)
Gráfico Histórico do Ativo
De Mar 2024 até Abr 2024
e l f Beauty (NYSE:ELF)
Gráfico Histórico do Ativo
De Abr 2023 até Abr 2024