Hims & Hers Partners With Alex Rodriguez to Launch Blur Stick Concealer
20 Maio 2021 - 5:13PM
Business Wire
The CEO and Chairman of A-Rod Corp., early
investor in Hims & Hers and baseball legend, has teamed up with
Hims to create an all-new skincare product
Hims & Hers, the multi-specialty telehealth platform focused
on providing modern personalized health and wellness experiences to
all consumers, has partnered with Alex Rodriguez to launch The
Blur Stick – a new skincare solution developed specifically for
men. Built to complement fan-favorite Hims products such as the
Goodnight Wrinkle Cream and Customized Acne Cream, the new Blur
Stick features premium ingredients like jojoba oil and aloe extract
packaged in a sleek, travel-friendly tube that glides on quickly
and provides long-lasting coverage for a diverse range of skin
tones and textures. The Hims Blur Stick ($22) is available in eight
unique shades exclusively at www.forhims.com.
Whether he is on the field or in the boardroom, Alex Rodriguez
is focused on excellence in his routine. On the hunt for a product
that could help him look and feel his best, covering the occasional
blemish or dark circle without sacrificing on quality or
convenience, Alex realized there were few options on the market for
men. As an early investor, Alex turned to the skincare experts at
Hims & Hers, knowing the team could develop an innovative
product to meet this need. The result was The Blur Stick – a
small-but-mighty concealer that applies easily across the face and
neck to provide moisturizing, sweatproof coverage whenever and
wherever the need may arise.
“Since I met the Hims & Hers team, it was clear to me that
they were revolutionizing telehealth and direct-to-consumer
products,” said Alex Rodriguez, CEO & Chairman of A-Rod Corp.
and investor in Hims & Hers. “Like other Hims & Hers
products, accessibility and convenience were central to the
development of the Blur Stick. For years, I have been looking for
something I can use to touch-up a blemish or razor bump quickly and
discreetly, and the Hims & Hers product development team has
delivered it.”
Sharing more about the decision to create The Blur Stick, Hims
& Hers co-founder and CEO Andrew Dudum commented, “Breaking
through stigmas and addressing ‘embarrassing’ topics head-on is
core to what we do at Hims & Hers. To some guys, a few pimples
or razor burn might seem like no big deal, but for many it’s
something that can really weigh on their self-confidence and there
weren’t many viable solutions out there to address that. I’m so
grateful to be working with Alex on bringing this product to life
and I think it will help a lot of people feel more comfortable and
confident in their skin.”
The Blur Stick is available in eight shades ranging from fair to
deep and comes packaged in a sleek container with a screw-top lid
that makes carrying it throughout the day mess- and hassle-free.
The tube—the size of a lip balm—has ingredients that soothe and
moisturize while providing quick, smooth coverage that can
seamlessly hide dark undereye circles and camouflage blemishes in a
matter of seconds. The Blur Stick is the newest addition to the
Hims & Hers suite of skincare products that also includes a
selection of moisturizers, serums and supplements along with access
to customizable Rx solutions for anti-aging and acne.
For more information please visit www.forhims.com.
About Hims & Hers
Hims & Hers is a multi-specialty telehealth platform that
connects consumers to licensed healthcare professionals, enabling
them to access high-quality medical care for numerous conditions
related to primary care, mental health, sexual health, dermatology,
and more. Launched in November 2017, the company also offers
thoughtfully created and curated health and wellness products. With
products and services available across all 50 states and
Washington, D.C., Hims & Hers is able to provide access to
quality, convenient and affordable care for all Americans. Hims
& Hers was founded by CEO Andrew Dudum, Hilary Coles, Jack
Abraham and Joe Spector at venture studio Atomic in San Francisco,
California. For more information about Hims & Hers, please
visit forhims.com and forhers.com.
About Alex Rodriguez
Alex Rodriguez is Chief Executive Officer of Slam Corp and the
founder and CEO of A-Rod Corp. While best known as one of the
world’s greatest athletes (a 14-time MLB All-Star and a 2009 World
Series Champion with the New York Yankees), Mr. Rodriguez has
transitioned to full-time investing. At A-Rod Corp, he leads a team
of experts working to build high-growth businesses and enhance the
value of more than 30 companies in the firm’s portfolio. He founded
A-Rod Corp in 2003, purchasing a duplex apartment building on the
theory that investing his MLB earnings wisely would protect him
from the kinds of financial struggles that afflict too many
professional athletes. Subsequently purchasing apartment units
across the southeastern U.S., Mr. Rodriguez built a fully
integrated real estate and development company. Following his
success in real estate, he has invested in a variety of sectors
where he has expertise, including sports, wellness, media and
entertainment, and technology. Mr. Rodriguez has been a judge and
investor on ABC’s Shark Tank, mentored financially distressed
ex-athletes on CNBC’s Back in the Game, and currently co-hosts the
podcast The Corp with Barstool Sports’ Dan Katz, interviewing CEOs,
entrepreneurs, and sports legends. Committed to creating
opportunities for young people to succeed, he serves on the Board
of Directors for the Boys and Girls Clubs of Miami-Dade and the
Boards of Trustees for the University of Miami and The Paley Center
for Media. He is also an Emmy Award-winning MLB analyst for Fox
Sports and ESPN.
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version on businesswire.com: https://www.businesswire.com/news/home/20210520006040/en/
Linda O'Connor press@forhims.com
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