“My body is a powerful vessel. I praise my body. I love my
body.” ~Alicia Keys
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Keys Soulcare launches new Body Care
offerings: Renewing Body + Hand Wash, Rich Nourishing Body Cream
and Sacred Body Oil. Photo Courtesy: Keys Soulcare
Guided by the soulful vision of artist, producer and New York
Times best-selling author Alicia Keys, the latest Keys Soulcare
offerings pay tribute to the strength, beauty and potential of the
body. Keys Soulcare Body Care offers three initial creations:
Renewing Body + Hand Wash, Rich Nourishing Body Cream and Sacred
Body Oil, that align with the brand’s commitment to restorative
rituals, inside and out. The new body-loving formulas join Keys
Soulcare’s dermatologist-developed, clean and cruelty free skincare
offerings launched earlier this year with Alicia and
board-certified dermatologist Dr. Renée Snyder.
“If you could send your body a love letter, what would it say?”
asks Alicia. “My letter would say thank you. Thank you for all the
ways that I've been able to grow with you and through you. Thank
you for supporting me and holding me. For making it possible to run
across the street or sit down in a chair or dance, or use my hands
to write, or use my mind to create and think. Your body is your
first home,” she adds. “With Keys Soulcare Body Care, you are
giving yourself the love it deserves.”
“The new Keys Soulcare Body Care offerings celebrate the
opportunity to praise your body, nurture your mind and light your
spirit,” said Kory Marchisotto, President of Keys Soulcare.
“Arriving for summer, these offerings will get your body hydrated,
rejuvenated and feeling fabulous.”
KEYS BODY CARE: CREATING HARMONY
BETWEEN MIND AND BODY The new collection features
Renewing Body + Hand Wash, Rich Nourishing Body Cream and Sacred
Body Oil. Formulated to meet the FDA and European Union Cosmetic
Regulation Guidelines restrictions for over 1,680 ingredients, the
offerings are free of parabens, phthalates, sulfates and
formaldehydes to name a few.
Also, in keeping with Alicia’s belief in the power of
manifestation with intent, each offering bears a soul-empowering
affirmation. She explains, “Each time you pick up one of our
offerings nurture your soul as well as your body by reflecting on
its companion affirmation.”
RENEWING BODY + HAND WASH $24 MSRP 290 ML (9.8 OZ.) This
nourishing and purifying sage + oat milk scented wash creates
harmony between the body and mind. The gentle formula helps to
bring vital moisture to the skin with sourced ingredients that
include New Zealand manuka honey, a powerful humectant that draws
moisture to the skin for a radiant glow; shea butter from the nuts
of the central African shea tree for soothing hydration and skin
protection; and cocoa butter, a favorite of the Mayans and Aztecs
and derived from the cacao plant to envelop skin with a protective
barrier to hold in moisture. “Indulge in this luxurious cleanser
anytime you need to purify and renew your body, hands and soul,”
suggests Alicia. Affirmation: I love myself as I am.
RICH NOURISHING BODY CREAM $36 MSRP 170 G (6 OZ.) Drench
your skin with this combination of antioxidant rich, plant powered
butters and oils for a skin-quenching glow. This nourishing cream
contains rose of Jericho, a resurrection plant capable of remaining
dormant for thousands of years and then blooming again at the first
drop of water; oats to provide soothing, calming and moisturizing
benefits and ceramides, which form a barrier for the skin that
keeps moisture in and environmental aggressors out. “This cream
allows you to honor your body and soul with rich nourishment your
skin deserves,” says Alicia. Affirmation: My body is a
vessel for love, light and strength.
SACRED BODY OIL $25 MSRP 50 ML (1.69 OZ.) This
lightweight body oil hydrates, nourishes and helps calm and soothe
the skin. It features a trio of natural soothing oils: marula oil
derived from the African marula tree; baobab oil, derived from the
baobab tree that is also known as the “tree of life” and jojoba
oil, which can hydrate, condition and balance the skin without
clogging pores. “Use the Sacred Body Oil to anoint your body and
elevate your spirit with vital moisture that won’t weigh you down,”
offers Alicia. Affirmation: Everything I do is an act of
creation.
NURTURING BODY CARE RITUAL:
Restorative rituals are key elements of the Keys Soulcare Body Care
belief system. “All bodies are beautiful because they contain
possibility,” says Alicia. “Our bodies do so much for us in our
lifetime – they carry us, protect us, hold us, love us through
whatever it is we’re going through. A key component of soulcare is
taking the time to honor, celebrate and praise our bodies with the
gratitude it deserves.”
The Keys Soulcare Body Ritual starts by lighting the Sage + Oat
Milk Candle while setting your intention. Run the bath, or shower,
allowing the steam to heat the room and hydrate the air. Take a
deep breath. Place two pumps of the Renewing Body and Hand Wash
into the palm of your hand or a dampened washcloth. After creating
a cleansing lather, gently massage your body in a circular motion.
Rinse with warm water. After getting out, place three drops of the
Sacred Body Oil into the palm of your hand, rubbing your hands
together to warm the oil and gently press onto the damp skin in
sweeping upward motions that energize the heart and mind. Place a
generous amount of the Rich Nourishing Body Cream in the palm of
your hand, rubbing your hands together. Seal in moisture by gently
pressing the cream onto your skin. Give special care to dry rough
areas that need extra love, like elbows, heels, and knees.
A #PraiseYourBody social media campaign will accompany the
launch encouraging all lightworkers to share their own personal
love letters to their bodies further fueling the positive community
Keys Soulcare has already created. On June 4, three love letters
will be selected with winners receiving the Body Care offerings.
For more details, visit @keyssoulcare on Instagram.
Keys Soulcare Body Care will be available at keyssoulcare.com
and ulta.com on June 8 and at ULTA Beauty stores on June 27. In
Europe, Keys Soulcare Body Care will be available at douglas.de and
in Douglas stores (Germany, Italy, Netherlands, Poland, Spain,
Austria, Switzerland, and Nocibe in France) on July 19, and it will
also be available in the UK at Cult Beauty on July 19.
About Keys Soulcare: Keys Soulcare is a lifestyle beauty
brand created with artist, producer, and New York Times
best-selling author Alicia Keys. Born of Alicia’s personal skincare
journey and her passion for bringing good energy into the world,
the brand vision is more than skin deep. With an inclusive point of
view, an authentic voice, and a line of skin-loving,
dermatologist-developed, cruelty-free products, Keys Soulcare aims
to bring new meaning to beauty by honoring ritual in our daily life
and practicing intention in every action. The brand is available at
www.keyssoulcare.com and at Ulta.com and ULTA Beauty Stores
nationwide.
Learn more by visiting www.keyssoulcare.com
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version on businesswire.com: https://www.businesswire.com/news/home/20210527005754/en/
Media Contacts: Melinda Fried Corporate Communications,
e.l.f. Beauty mfried@elfbeauty.com
Business Media Inquiries: Brittany Fraser ICR, Inc.
ELFPR@icrinc.com
Consumer Media Inquiries: Danielle Marmel SHADOW
Danielle@weareshadow.com
Alicia Keys Inquiries: Dvora Englefield LEDE
Dvora.Englefield@ledecompany.com
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