Build, stack and play exclusive Lunchables
brand challenges for a chance to win a Nintendo Themed Mystery
Prize Pack
To bring more fun to lunchtime this upcoming school year,
Lunchables and Nintendo are teaming up (again!) to not only let
kids and adults alike lunch their own way, but also to game their
own way.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210802005265/en/
Build, stack and play exclusive
Lunchables challenges for a chance to win a Nintendo Themed Mystery
Prize Pack. (Photo: Business Wire)
From Aug. 1 through Sept. 30, Lunchables lovers have the chance
to game their own way with exclusive Lunchables challenges that
encourage them to build, stack and play for the chance to win fun
prizes, including the ultimate prize of a Nintendo Themed Mystery
Prize Pack. The challenges include a catch challenge, racing
challenge and pack-your-own-lunch challenge.
“Powering kids’ creativity and helping them express their
individuality is at the heart of everything Lunchables does,” said
Katie Hunstad, associate director of marketing at Kraft Heinz.
“Through our partnership with Nintendo, the Game Your Way program
continues to fuel kids’ imaginations by encouraging them to build,
stack and play, not only with their favorite Lunchables, but with
these exciting challenges as well.”
Fans will have a chance to win prizes such as Nintendo Switch
carrying cases, digital game codes and a pair of Joy-Con
controllers. Only one lucky fan will unlock the ultimate Nintendo
Themed Mystery Prize Pack worth $1,000.
“With school back in session soon, Nintendo is partnering with
Lunchables to bring smiles to families across the country,” said
Nick Chavez, Nintendo of America’s senior vice president of sales
and marketing. “Nintendo is cheering kids on at lunchtime and when
they're playing Nintendo Switch at home."
Nintendo Switch is a gaming system fans can play together with
friends and family anytime, anywhere. It has a vast library of
games that many know and love, including Mario Kart 8 Deluxe,
Animal Crossing: New Horizons, Super Mario 3D World + Bowser’s
Fury, Mario Golf: Super Rush, New Pokémon Snap, Miitopia, and
Splatoon 2.
To participate in the Game Your Way challenges, scan the QR code
found on specially marked Lunchables or visit
LunchablesGameYourWay.com and select an exclusive challenge to put
your skills to the test for the chance to win a Nintendo Themed
Mystery Prize Pack. Fans also have a chance to win 1 of 750
Nintendo Switch Prize Packs by finding codes inside specially
marked Lunchables and seeing if they’re a winner on
LunchablesGameYourWay.com, or checking out the Official Rules to
learn how to enter for free*. Each prize pack includes a Nintendo
Switch system, two digital game codes of choice, and 5,000 My
Nintendo Gold Points**.
To learn more about Lunchables and Nintendo Game Your Way, visit
LunchablesGameYourWay.com or follow along on Facebook, Twitter and
Instagram. Happy building, stacking and gaming!
* Nintendo is not a sponsor, co-sponsor, or administrator of
this sweepstakes.
**My Nintendo Gold Points can be redeemed at www.mynintendo.com.
A free Nintendo Account is required to receive and redeem My
Nintendo Gold Points. By creating a Nintendo Account, user will be
automatically enrolled in the My Nintendo Rewards Program. My
Nintendo Rewards Program Terms of Service apply
https://accounts.nintendo.com/term_point. Points must be redeemed
no later than March 31, 2022. Once added to user’s Nintendo
Account, My Nintendo Gold Points expire within six (6) months.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
ABOUT NINTENDO
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created
franchises that have become household names worldwide, including
Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™,
Animal Crossing™, Pikmin™ and Splatoon™, through its integrated
hardware and software products. Nintendo aims to deliver unique,
intuitive entertainment experiences for everyone, manufacturing and
marketing video game devices such as the Nintendo Switch™ family of
systems, developing and operating applications for smart devices,
and collaborating with partners on a range of other entertainment
initiatives like visual content and theme parks. Nintendo has sold
more than 5 billion video games and over 790 million hardware units
globally. From the launch of the Nintendo Entertainment System™
more than 30 years ago, through today and into the future,
Nintendo’s continuing mission is to create unique entertainment
that puts smiles on the faces of people all over the world. A
wholly owned subsidiary, Nintendo of America Inc., based in
Redmond, Wash., serves as headquarters for Nintendo’s operations in
the Americas. For more information about Nintendo, please visit the
company’s website at https://www.nintendo.com/.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210802005265/en/
Jenna Thornton
Kraft Heinz jenna.thornton@kraftheinz.com
Jenna Reimler ICF Next
jenna.reimler@icfnext.com
Kraft Heinz (NASDAQ:KHC)
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