Oscar Mayer and Lyft Team up to Give Fans Unexpected Rides in the Iconic Wienermobile
24 Agosto 2021 - 10:11AM
Business Wire
This week the 27-foot-long hot dog on wheels
joins the Lyft XL fleet in major cities nationwide
The Oscar Mayer Wienermobile has been an Airbnb, a setting for a
marriage proposal, traveled to Alaska via barge and the reason for
joy in all 50 states, but never has it been available on a
rideshare app … until now.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210824005568/en/
Oscar Mayer teams up with Lyft (Photo:
Business Wire)
The iconic meat brand and Lyft are teaming up to spark miles of
smiles by surprising lucky Lyft XL riders with free Wienermobile
trips in some of the nation’s hottest rideshare cities.
Lyft passengers in New York, Chicago, Los Angeles, and Atlanta
who call a Lyft XL may be surprised with a once-in-a-lifetime
pick-up from the hottest wheels in town: the Oscar Mayer
Wienermobile.
“Oscar Mayer has a legacy of elevating enjoyment from people’s
plates into pop culture – from our 27-foot long Wienermobile, to
the iconic Weenie Whistle, to the famed ‘Oh I wish jingle’, said
Megan Lang, Associate Marketing Director, Oscar Mayer. “With the
world as our canvas and meat as our medium, we want to do all we
can to spark unexpected smiles wherever we go.”
From August 25 through August 27, two five-star drivers, the
Oscar Mayer Hotdoggers, will surprise lucky riders when they call a
Lyft XL and get a wiener rideshare instead. Riders will enjoy the
trip with music, neon lights, free shirts, hot dog masks and, of
course, Weenie Whistles, all the way to their destination.
“Lyft has been helping riders get back to the summer fun they
missed in 2020, whether you’re headed to a family picnic, BBQ with
friends, or attending a sports game or concert,” said Ethan Eyler,
Director of Brand Products at Lyft. “We’re excited to hit the road
with Oscar Mayer and surprise our riders with a once-in-a-lifetime
opportunity to celebrate summer from inside the world-famous
Wienermobile.”
Turning rideshares into bunderful journeys is the latest way
Oscar Mayer stays true to their rich history of sparking smiles and
uniting millions around a love of meat. For more information on the
#WienermobileLyft follow @OscarMayer and @Lyft on Twitter and check
out our video on YouTube. For more information on the Wienermobile
itself, check out the website and follow Oscar Mayer on
Instagram.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
About Lyft
Lyft was founded in 2012 and is one of the largest
transportation networks in the United States and Canada. As the
world shifts away from car ownership to
transportation-as-a-service, Lyft is at the forefront of this
massive societal change. Our transportation network brings together
rideshare, bikes, scooters, car rentals and transit all in one app.
We are singularly driven by our mission: to improve people’s lives
with the world’s best transportation.
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version on businesswire.com: https://www.businesswire.com/news/home/20210824005568/en/
Jenna Thornton Kraft
Heinz jenna.thornton@kraftheinz.com
Sam Cary ICF Next
sam.cary@icfnext.com
Kraft Heinz (NASDAQ:KHC)
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