Gartner Says Executive Leaders Must Act Now in Evaluating 7 Trends for an Effective Strategic Planning Process
26 Agosto 2021 - 10:00AM
Business Wire
Function-Specific Strategic Planning
Templates Are Available for Complimentary Download
While many long term plans were put off due to the COVID-19
pandemic, executive leaders should act now in implementing a
strategic planning process for future revenue growth, according to
Gartner, Inc.
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Figure 1. A Tapestry (TPESTRE) of Trends
for Strategic Planning. Source: Gartner (August 2021)
Organizations must actively prepare to respond to future
disruptions and anticipate change. Executive leaders should
evaluate the use of technological, political, economical,
social/cultural, trust/ethics, regulatory/legal, and environmental
(TPESTRE) — what Gartner refers to as a “Tapestry” — factors and
analysis to identify relevant accelerators and inhibitors (see
Figure 1).
“To succeed in a disruptive future, enterprises must
continuously scan and respond to disruptions that will impact
and/or threaten to protect the company’s place in the markets where
they’ve chosen to compete. These disruptions can undo the digital
transformation companies have worked so hard to achieve,” said
Marty Resnick, vice president, analyst at Gartner. “Executive
leaders must evaluate a variety of trends, beyond just technology,
and their impact on strategic planning.”
Gartner segments key trends and disruptions into seven major
categories, so executives can begin to build planning assumptions
most relevant for their strategic plans. The key trend areas to
evaluate include:
- Technological: The evolution, impact and disruption of
technology change.
- Political: Attitudes, institutions and legislation
shifting the political environment.
- Economic: Factors in the local and global economic
environment that influence businesses and governments.
- Social/Cultural: Attitudes, behaviors and lifestyles of
individuals and societal groups.
- Trust/Ethics: Ethical expectations, behaviors, duties
and biases of people and companies toward one another and
society.
- Regulatory/Legal: Changes in laws and governmental
policies and regulations to reward or punish particular
behaviors.
- Environmental: Technical, political, economic, cultural,
ethical and legal changes supporting environmental protection and
sustainability.
Resnick said organizations need to be deliberate about scouting
for trends by incorporating trendspotting, which is the acquisition
and evaluation of trends that may impact the organization. A survey
of 154 business and IT leaders in February of this year found that
only 38% of organizations performing trendspotting had a defined,
or formal process. Most used an ad hoc approach.
“A deliberate approach ensures that executive leaders consider
trends and disruptions that exist outside of their core
responsibilities, where emerging trends might be more familiar,”
Resnick said. “Executives who are not adequately trendspotting
already likely will miss critical inputs to their strategic
assumptions and planning. This leaves their organization exposed to
blind spots and risk, limiting their ability to capitalize on these
opportunities.”
Build a Strategic Plan By Function Executive leaders can
leverage Gartner tools to build their own strategic plan. There are
templates available to download for function-specific plans,
including audit, finance, human resources, information technology,
marketing, sales, supply chain, and more. Visit the Strategic
Planning section on Gartner’s website for additional
information.
Resnick will also provide additional details in the
complimentary Gartner webinar The 7 Key Trend Areas to Factor Into
Your Strategic Planning on August 30 at 11 am EDT.
About Gartner Gartner, Inc. (NYSE: IT) is the world’s
leading research and advisory company and a member of the S&P
500. We equip business leaders with indispensable insights, advice
and tools to achieve their mission-critical priorities and build
the successful organizations of tomorrow.
Our unmatched combination of expert-led, practitioner-sourced
and data-driven research steers clients toward the right decisions
on the issues that matter most. We are a trusted advisor and an
objective resource for more than 14,000 organizations in more than
100 countries — across all major functions, in every industry and
organization size.
To learn more about how we help decision makers fuel the future
of business, visit gartner.com.
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Meghan Rimol Gartner +1 571 303 4009
meghan.rimol@gartner.com
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