Procter & Gamble Brings Relief to Residents Affected by Hurricane Ida in Louisiana With P&G Products and Tide Loads of Hope Laundry Services
04 Setembro 2021 - 8:00AM
Business Wire
Procter & Gamble (NYSE:PG):
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210904005004/en/
Tide Loads of Hope Set-Up (Photo:
Business Wire)
WHO: Families, individuals and first responders in need
of personal care items, cleaning products or laundry services in
the wake of Hurricane Ida in Louisiana.
WHAT: The Tide Loads of Hope Mobile Laundry Unit, powered
by Matthew 25: Ministries, has been deployed to support relief and
recovery efforts in the wake of Hurricane Ida throughout Louisiana.
The mobile laundry vehicle will begin services in LaPlace,
Louisiana at the Walmart Supercenter on W Airline Hwy, providing
free, full-service laundry to residents affected by the recent
hurricane. Residents can bring clothes (up to two loads per
household) to be washed, dried and folded free of charge. All
washable clothing types will be accepted with the exception of
heavy bedding.
In partnership with Matthew 25: Ministries, P&G will also
distribute free personal care kits with everyday essentials as well
as cleaning products to meet basic hygiene and home care needs
directly into the affected areas of those impacted by the
disaster.
In line with updated COVID-19 guidelines regarding operations,
P&G and partner, Matthew 25: Ministries, have established new
safety protocols and processes to allow for the distribution of
free laundry services and supplies to those who have been impacted
by the disaster, while keeping staff and beneficiaries at
distribution Tide Loads of Hope activation sites protected.
WHY: On the 16th anniversary of Hurricane Katrina,
Hurricane Ida – a Category 4 storm with 150-mph winds - caused
significant damage and flooding throughout the state of Louisiana,
leaving more than a million people without power.
P&G has a history of giving back to the communities where we
live and work, and we want to provide everyday essentials to those
who need it most to help bring a sense of normalcy in this time of
need. These services are free and available to people affected by
the disaster and the volunteers who are helping to respond.
WHERE: Starting on Saturday, September 4, the team will
collect laundry from 9 a.m. – 5 p.m. at the location listed below
until daily capacity has been reached. The team will also be
distributing personal care kits and cleaning supplies directly into
the affected areas.
The Tide Loads of Hope mobile laundry unit will be located
at:
Walmart Supercenter 1616 W Airline Hwy
LaPlace, LA 70068
**For the most up-to-date information on the location of
these services, please visit Tide’s Facebook, Twitter and Instagram
channels at https://www.facebook.com/Tide, @Tide and
https://www.instagram.com/tidelaundry/?hl=en**
PRODUCT BRANDS: P&G brands to be distributed include
Always, Bounty, Charmin, Crest, Dawn, Febreze, Ivory, Gillette, Mr.
Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer,
Tampax, Tide and Venus.
PARTNER: P&G provides these services in partnership
with Matthew 25: Ministries, an international humanitarian aid and
disaster relief organization. More information can be found at
www.m25m.org.
ABOUT TIDE LOADS OF HOPE: For more than 15 years, Tide
Loads of Hope has provided free laundry services to families
affected by disasters. Created in the wake of Hurricane Katrina in
2005, Tide Loads of Hope is a mobile laundromat that can complete
hundreds of loads of laundry per day. In partnership with Matthew
25: Ministries, an international humanitarian aid and disaster
relief organization, the program has benefitted over 90,000
families across the U.S. and Canada.
As a key component of Tide Ambition 2030, Tide has committed to
expand its Loads of Hope program tenfold, providing clean clothes
to millions of people in times of need, with a focus on communities
most impacted by climate change. Learn more at
https://tide.com/en-us/our-commitment/loads-of-hope.
ABOUT P&G’S 2,021 ACTS OF GOOD IN 2021: At P&G,
fostering equality and inclusion, supporting our communities, and
protecting the planet is embedded in how we do business. We believe
we have a responsibility to make the world better — through the
products we create and the positive impact our brands and Company
can have. Under our Lead with Love campaign, P&G and its brands
have committed to 2,021 acts of good this year. In the U.S.,
consumers can do even more through P&G Good Everyday, a new
consumer rewards program that helps turn everyday actions into acts
of good. Each activity on the website earns points that can be
redeemed for rewards; as consumers report their own acts of good,
P&G automatically makes donations to causes consumers care
about.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210904005004/en/
Media Inquiries for P&G: Julie deSylva, (513)
780-0006, desylva.j@pg.com
Media Inquiries for Tide: Kenya Alvarado,
kenya.alvarado@ketchum.com
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